Presentation Parivartan Ranchi

A traffic movement by Ranchi Police and All its Stake HoldersPARIVARTAN : A traffic movement to transform peoples mindsetWELCOMES YOU

What is PARIVARTANA Mass movement designed to address attitudinal issues in the traffic discipline and bring in behavioural changes on roads to make them safer through a participatory process touching all sections of society

AWARENESS CAMPAIGN vs MASS MOVEMENTCampaign is an organized course of action to achieve a specific goal. Communication between one person and anotherA movement is a participatory and collective processinvolving like-mindedStakeholders, it will involve many campaigns as its part

AWARENESS CAMPAIGN vs MASS MOVEMENTCampaign is didactic in approach, assumes an educative/informational tone to the target audienceMovement catalyses changing of mindsets and attitudes of the different people involved

AWARENESS CAMPAIGN vs MASS MOVEMENTAn awareness campaign involves changing attitudes of peopleMass movement targets reformation of those involved leading to a sustainable change

AWARENESS CAMPAIGN vs MASS MOVEMENTAn awareness campaign sends an individual a message that you made the mistake, you correct itMass movement invites retrospection, we are doing the mistake and what are we doing to correct it

AWARENESS CAMPAIGN vs MASS MOVEMENTAn awareness campaign is centralised and adopts a piecemeal approachMass movements are decentralised and has a comprehensive look at issues and stakeholders

ATTITUDINAL ISSUESTraffic laws are to increase government revenueTraffic Police is the sole agent responsible for problems & prospects of trafficBreaking the traffic law is a privilegeAdventurism - putting yourself and others at riskExpression of civic senseLack of responsivenessWhat is the big issue/lack of seriousness

ADVENTURISM - PUTTING YOURSELF AND OTHERS AT RISK

BREAKING THE LAW IS A PRIVILEGE

WHAT IS THE BIG ISSUE/LACK OF SERIOUSNESS

StakeholdersEDUCATIONAL INSTITUTIONSMEDIA PRINT & ELECTRONIC RADIOTELECOM OPERATORSPUBLIC SECTOR UNITSGOVERNMENT BODIES

StakeholdersLEAD BANKSTRADE ORGANISATIONSSOCIAL CLUBSNGOSMEDICAL ASSOCIATIONSBAR COUNCILS

ACTIVITIES PLANNED SO FARNUKKAD NATAK EVENTS

POSTER, BANNER SLOGAN COMPETITIONSLETTER & SIGNATURE DRIVE

PLEDGE CEREMONIES BY STAKEHOLDERS

SMS & IVR MESSAGESRADIO JINGLES

TRAFFIC CONCLAVES IN SCHOOLS AND COLLEGES

ORGANISE HEALTH CAMPS AND TRAUMA CARE TRAINING IN PARTNERSHIP WITH HOSPITALS

MESSAGE ON WHEELS, PUBLIC QUIZZES

RAHAGIRI DAY

FEATURES AND STORIES ON LIFE AFTER ACCIDENT OF THE VICTIMS

DOCUMENT EXISTING MENTALITIES AND CHANGES TAKING PLACE

SENSITISATION OF LEGAL ISSUES ON TRAFFIC

GANDHIGIRI

OUT OF THE BOX SOLUTION?

Sow a thought, reap an actionSow an action, reap a habitSow a habit, reap an attitudeSow an attitude, reap a characterSow a character, reap a destinyPARIVARTAN is a small step to achieve this, will you participate?