Customer Presentation
Customer Presentation
GoFetch – Deliver your life back!
PLAYHi ResVideo
(needsinternet)
GoFetch Co Pty Ltd
Executive Summary GoFetch is a truly game-changing peer-to-peer delivery app conceived and founded in Australia. Because of our low overheads our price point is powerful for both sides of our market:
• Customers will find us much cheaper than traditional couriers • Fetchers work as much or as little as they want and get a whopping 80% of the fee. Harnessing the growing power of the sharing economy, the timing for GoFetch is ripe. Customers are familiar with peer-to-peer apps and GoFetch’s navigation has been designed in such a way as to feel very intuitive and simple. GoFetch launched into Melbourne’s CBD in November 2015, expanding quickly to the inner suburbs and now all the way to Dandenong in the South East and the Ring Road in the North. We also have interstate expansion plans for 2016.
GoFetch does not require a lock-in contract from its customers. There are no hidden fees: you only pay what you agreed up front. Delivery is instant. The item is the only thing your Fetcher will be carrying. Jobs are done point to point and never as part of a collection of multiple items.
GoFetch is the P.A. in Your Pocket…...a concierge service for personal and business application.
Executive Summary
GoFetch Co Pty Ltd
GoFetch Co Pty Ltd
Personal Empowerment & Control
GoFetch provides full transparency so the user is in control of the delivery at all times:
– from booking, to tracking the delivery to confirming receipt
Convenience
GoFetch is the most convenient delivery service around. We provide a GPS-enabled platform that allows customers to track the exact location of their package on a real-time basis from their phone or desktop including live-chat with their Fetcher.
GoFetch can be used any time (24/7) by anyone and is easily installed on a mobile phone or desktop. Our Fetchers can run, walk, ride, skate or drive your parcel to its destination.
Price
GoFetch offers unparalleled affordability and reliability. Our average fetch cost is only $8.25 for CBD / inner suburbs.
Personal. Connected. Empowered.
4: SUSTENANCE
GoFetch Co Pty Ltd
How does it work?
PLAYInstructionalVideo
(needsinternet)
10 main scenarios. All major customer segments.
MARKET SEGMENT PRODUCT EXAMPLE C2C
1
BULKY/LARGE FETCH: Consumer
needing courier services to transport items that are considered to be difficult to transport
personally
• Needing a piece of furniture transported• Transportation of
whitegoods and other large household items
2
CLASSIC FETCH: Link an unaffiliated Consumer to a Fetcher to do small
low cost pickup and delivery jobs
• Earphones left at Gym• Keys to Girlfriend
• Small parcel to across town colleague
• Gifts (flowers, cakes)
3
PEER-TO-PEER TRANSACTION
FETCH: Purchase or transaction of an item
between two consumers requiring the delivery of
that item
• EBay purchase between individuals
• Gumtree trades and purchases between
individuals
MARKET SEGMENT PRODUCT EXAMPLE B2C
4
PA/SECRETARIAL FETCH: PA’s and
secretaries needing same day delivery
service
• Urgent legal documents• Documents that cannot be
sent electronically• Urgent document runs
5
SMALL BUSINESS FETCH: Link a small business to promote
their customers to have their products delivered
once they are ready
• Dry cleaners• Shoe Repairers
6
CLICK/PRE-PAY AND RETRIEVE FETCH:
Consumer ordering or prepaying for an item
online or via phone, with the Fetcher collecting
• Pre-paid purchase using click and collect services
with brick and mortar retailers, (e.g. JB HI-FI,
Florists, cake stores, clothing alterations)
7
LARGER RETAILER E-COMMERCE
PURCHASE FETCH: Consumer purchasing goods via a retailer’s website and selecting GoFetch delivery is
selected as an option
• Buying goods from KMART online and having
them delivered express
MARKET SEGMENT PRODUCT EXAMPLE
B2B
8
INTRA-BUSINESS FETCH: Businesses managing their own
inventory/stock leveraging on GoFetch
to transport stock between franchises
• Large book retailers• Electronics retailers
9
WAREHOUSE TO RETAILER FETCH: Wholesale business
distributing their stock to retailers via GoFetch.
• Wine wholesaler transporting stock to individual retailers
10
LAST KILOMETRE FREIGHT FETCH:
Wholesaler importing large quantities of stock and then needing the delivery of this stock from a centralised location to several
distributed drop offs.
• Clothing wholsesaler distributing stock from a
depot to holding locations
TODAY
TODAY
NEW UNMONETISED
REMOVALISTS
COURIERS & POSTAL
COURIERS
NEW UNMONETISED
NEW UNMONETISED
COURIERS & POSTAL
COURIERS & OWN DRIVERS
COURIERS & OWN DRIVERS
COURIERS & OWN DRIVERS
GoFetch Co Pty Ltd 6
TODAY
GoFetch Co Pty Ltd
Executive Summary You will find GoFetch much more competitive than traditional courier services. As we are leveraging on the power of a peer community, we do not require the capital costs of a traditional courier business. Lowering our capital costs allows us to offer a service that is cheaper than existing traditional competitors. Pricing for deliveries will be based on an algorithm which will change depending on a number of variables. The pricing will be determined as follows: $0.50 per minute x Estimated delivery duration (Using Google Maps API, the distance and mode of transport will determine the estimated timing of the job). There will be a minimum delivery fee of $5.00 (Therefore any delivery with a duration less than 10 minutes will be $5.00)
Pricing
Minimum job value of
$5
$0.50 cents per minute
Estimated job duration
determined by Google maps API
Total Job Value
X =
Executive Summary
Marketing and Brand
3: AMPLIFICATION 4: SUSTENANCE
GoFetch has featured in the Herald Sun EGN (Early General News); 3AW Ross and Jono show (1m+ listeners) Sky News radio programme ‘Taking Care of Business’ more than 600 billboards around Melbourne sponsored the NAB Challenge on SEN radio including a major
digital and website presence 6 Super Tram Stops featured our advertisingIn combination, this has already delivered GoFetch significant brand equity: 15,247 page views on our website 3280 people have looked at the App in the iTunes Store 1382 people have gone on to download the app 940 people have already begun to follow us on Facebook; 269 are following us on Instagram 744 Fetchers have registered. 177 of these are already
approved with (567) coming on soon 347 Customers have set up an account Social Media reach via paid and unpaid posts is now over 1 million news feeds GoFetch Co Pty Ltd
GoFetch Co Pty Ltd
Account Set-Up
The Sign-Up process for customers is straightforward:
1: DOWNLOAD APP
1 PRE - LAUNCH
2: REGISTER ACCOUNT
3: ADD CREDIT CARD DETAILS
4: SUSTENNC
E
From App Store Can also
register from webapp
Fill in details Mandatory fields
First/Last name
Phone number
Email address
Card details entered via mobile or Webapp. Details are then stored as a secure token within Stripe payments
The on-boarding process takes 5 mins per customer
GoFetch Co Pty Ltd
Customer Product – iPhone App
GoFetch Co Pty Ltd
Executive Summary The Customer uses the app to enter a pickup and a drop off location. The Customer then adds a contact name at either end.The app accesses the Customer’s contacts via their address book with permission, speeding up this process. Once the locations have been defined, the app will provide the Customer with the fixed cost of the delivery.
GoFetch calculates the price based on the distance and estimated time to deliver using real time Google Traffic conditions
Once the job is posted it goes to the Fetcher nearest the Pick Up point for 1 minute. Then to all active Fetchers. Once a Fetcher accepts the job, the Customer can see the name and contact details of the Fetcher, along with their precise location on a map. Once the Fetcher has delivered the item to the drop-off location, they obtain a digital signature and mark the job as completed.
The Customer is then prompted to confirm receipt of the item and to rate the Fetcher. This closes the job and triggers payment.
Customer Product – iPhone App
GoFetch Co Pty Ltd
Customer Product – Web App
Like the iPhone app, GoFetch’s Webapp allows for easy navigation for customers preferring to post jobs from their laptop or PC.
Required fields are the same.
Active Fetchers can be seen on the accompanying map.
Active and Past Fetchers can be accessed easily.
GoFetch Co Pty Ltd
Customer Product – Web App Customers can chat with their Fetcher in real time
Multiple jobs can be posted simultaneously and customers can toggle between active jobs.
The status bar changes from:• grey (finding Fetcher)• blue (picking up and delivering)
and pink (delivered)
GoFetch Co Pty Ltd
Receipts and Reporting Upon completion of your job, a summary of the transaction will be sent to your nominated email address
This details the Pick Up and Drop Off details, along with time taken to perform the delivery, the name and photo of your Fetcher and the price charged.
For corporate or business accounts, GoFetch is happy customise your reporting requirements.
NOTE: Our Fetchers trade via their own ABNs. For this reason, the information GoFetch provides is a transaction summary and not a receipt.
Thank You