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Think Critically: Using the Internet for Business Ayanna Yonemura, Ph.D. Saturday, November 15, 14
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Page 1: Presentation on Thinking Critically

Think Critically: Using the Internet for Business

Ayanna Yonemura, Ph.D.

Saturday, November 15, 14

Page 2: Presentation on Thinking Critically

“Think critically and assume others don’t.

Saturday, November 15, 14

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Introduction

What To Do Why To Do It

Evaluate webpages before using info in business plans, reports, company profiles, company website content.

You are only as credible as your sources.

Manage your online image.

Perception can be reality.

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Evaluating Web Pages5 Questions

(Adapted from University of California, http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html, Nov 15, 2014.)

• What can the URL tell you?

• Who wrote the page? Is s/he or the authoring institution a qualified authority?

• What is the bias?

• Is it dated, current or timely?

• Does the page have overall integrity and reliability as a source? Is it a satire or a spoof?

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URL?

• .com• .org• .gov

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Satire?

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Manage Your Online Image

Google Google Yourself

LinkedIn Gives Your Maximum Control/Most Professional

Facebook Your boss and potential bosses/clients/partners/employees will see it.

Blogging v. Emailing Think about it.

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Google Don’t

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Google Do

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LinkedIn

• Ranks high in google if you develop your page.• Think seriously about your professional identity & title.• Maximize potential of visuals & links. • Spell check.• Ayanna's Linkedin Page

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Facebook, Pics & Content Warning

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Professional Images

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Blogging versus Emailing

The internet is forever.

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Conclusion

What To Do Why To Do It

Evaluate webpages You are only as credible as your sources.

Manage your online image.

Perception can be reality.

Saturday, November 15, 14