On THE STUDY OF CUSTOMER AWARENESS ON MUTUAL FUNDS Submitted in the partial fullfilment of requirement of the Post Graduate Diploma in Management To
Jun 14, 2015
A Project Report On THE STUDY OF CUSTOMER AWARENESS ON MUTUAL FUNDS
Submitted in the partial fullfilment of requirement of the Post Graduate Diploma in Management To
Project Title: THE STUDY OF CUSTOMER AWARENESS ON MUTUAL FUNDS
Project Role: Management intern at ICICI DIRECT
Presentation to the ICICI Direct clients holding Trading account with ICICI Direct.
An Awareness program, Investor education program initiated by ICICI Securities, Related to Mutual Funds product
categories, online platform
Answer to their queries in investment by visiting their places after making appointments.
Project Duration: Three Months.
OBJECTIVES OF THE STUDY
The objective of the research is to study and analyze the awareness level of investors of mutual funds.
To measure the satisfaction level of investors regarding mutual funds.
An attempt has been made to measure various variables playing in the minds of investors in terms of safety, liquidity, service,
returns, and tax saving
To get insight knowledge about mutual funds
To know the mutual funds performance levels in the present market
WORKING OF THE MUTUAL FUNDS
RESEARCH METHODOLGY
Primary data:
This method was adopted because it helps to procuring data and detail information from the respondents. The collection of data
by filling questionnaires, directly talking to the respondents
Secondary data:
The secondary data also used in this project, which include various written documents and other related information about the
customer details in their pivotal document-software used by ICICI DIRECT.
Sampling:
The sample of 50 clients having trading account with ICICI direct customers only had been taken for the whole project and
analysis had been explained on this data.
RESEARCH DESIGN
500
408
8590
40
11083258
50
NO.OF CONTACTS ASSIGNED
NO. OF CUSTOMERS CONTACTED
WRONG NO.S
NOT REACHABLE/OUT OF COVERAGE
NOT IN CITY
NOT INTRESTED
INTRESTED
MEETINGS POSTPONE BY CLIENTS
POSTPONE BY ME AS DOONGLE PROBLEM
NO. OF CLIENTS MET
ANALYSIS
• Met 50 clients,Most of them by visiting their places and few clients who came to branch itself
• The profile of the customers are as follows
Income level
35
241
2
3
12
Profile
Doctors Advocates employees C.AProfesors Housewives business man
PROFILE OF THE CUSTOMERS SURVEYED
28
22
eDUCATION
Post-graduates Under-Graduates
21
16
9 4
Age group
upto 30 upto 40upto 50 more than 50
PROFILE OF THE CUSTOMERS SURVEYED
35
15
GENDER
MALE FEMALE
Above & 40,000
8
Upto 30,000
22
Above 20,000
15
INCOME GROUP
ANALYSIS
Preferred mode of Asset classes
24
10
107
equities mutual funds insurance bonds
FINDINGS
50% of surveyed persons willing to take high risk for high rate of return. This indicates that riskier investment options can also
attract big pool of money if investors are properly convinced.
Insurance products are and can be the main competitors of mutual funds
The respondents consider bank deposit as investment vehicle. They don’t have clear cut idea about the difference between
the savings and investment.
Most of the people don’t have proper knowledge about the mutual funds and that is why probably they don’t invest in mutual
fund.
FINDINGS
Study found that more young people are likely to involved in financial activities. They more frequently visit banks and meet
financial advisors. This is an opportunity for mutual funds houses to attract these people.
The investors will choose their mode of investment as online rather than offline.
The services provided in online platform through ICICI is so flexible.
RECOMMENDATIONS
More young people are likely to involved in financial activities. This is an opportunity for mutual funds houses to attract these
people.
Knowledge regarding Mutual Fund through various sources ,Because many people have heard about it but don’t know How it
works!?
Posters, banners or other promotional activities are rarely seen in this market
The company should organize Free seminars to give information about Mutual Fund and should distribute brochures having
detail of schemes of Mutual Fund
THANK YOU