Nike: Hiring Gets Nike: Hiring Gets Off on the Right Off on the Right Foot Foot Group Presentation Group Presentation Human Resource Management Human Resource Management AIT 2010 AIT 2010
Nike: Hiring Gets Nike: Hiring Gets Off on the Right Off on the Right
FootFoot
Group PresentationGroup Presentation
Human Resource ManagementHuman Resource Management
AIT 2010AIT 2010
Case SummaryCase Summary
Nike Selection ProcessNike Selection Process Interactive voice response Interactive voice response
technology (IVR) technology (IVR)
Computer Assisted Personal Computer Assisted Personal InterviewsInterviews
Computer interviewComputer interview
Behavioral-based interviewBehavioral-based interview
Prime advantages of using CAPI
Improving decision making Improving decision making quality of survey data in large
numbers behavioral-based interviewing
Prime advantages of using CAPI (Cont.)
Reducing turnover rate Reducing turnover rate
Lowering administrative costsLowering administrative costs
Prime advantages of using CAPI (Cont.)
Time efficientTime efficientoperational recruitment time speeding response time
The retail store can provide a The retail store can provide a personal interview personal interview
Prime disadvantages of using CAPI
People may not do well with the computer testPeople may not do well with the computer test
Computers cannot read the body language of Computers cannot read the body language of the intervieweesthe interviewees
The questionnaires system may not be up to The questionnaires system may not be up to datedate
Are there any EEO concerns regarding this system ?
There is no bias with computer based There is no bias with computer based interviewing system, interviewing system,
This system does not discriminate applicants This system does not discriminate applicants on the following factors:on the following factors:
RaceRace GenderGender ReligionReligion Ethnic groupsEthnic groups AgeAge DisabilityDisability
If Interviews serve a Public Public Relations Role:Relations Role:
Product & Services Communication Channel;Product & Services Communication Channel; ““Applicants are Customers as well as Potential Applicants are Customers as well as Potential
Hires”Hires” HR Manager of NIKE
Next steps of Communication with applicants: Next steps of Communication with applicants: Contacting back to Applicants to inform about the results
If Interviews serve a Public Public Relations Role:Relations Role:
Brand Positioning & Brand Positioning & Public Image: Public Image:
““Bring inspiration and Bring inspiration and innovation to every athlete innovation to every athlete in the world”in the world”
Company Policies and Company Policies and Business EthicsBusiness Ethics
Suggestion about NIKE's SystemSuggestion about NIKE's System
The information of the interviewee must keep in The information of the interviewee must keep in Confidential.Confidential.
The questionaire should be updated regularly.The questionaire should be updated regularly. The result of telephone and computer interview should The result of telephone and computer interview should
be checked online by the applicants.be checked online by the applicants.
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Suggestion about NIKE's System(Cont'd)Suggestion about NIKE's System(Cont'd)
The on line form should be shorten whereas maintain The on line form should be shorten whereas maintain its greatest capability to save the applicants time.its greatest capability to save the applicants time.
Monitoring the techical problems from virus computer Monitoring the techical problems from virus computer which may occur to the system and data base.which may occur to the system and data base.
ConclusionConclusion
Improve hiring techniquesImprove hiring techniques
IVR, CAPI and Automated IVR, CAPI and Automated Response SystemResponse System
Proper monitoring of these Proper monitoring of these processesprocesses
ConclusionConclusion
Nike’s usage was properNike’s usage was proper Unbaised, EEO and general Unbaised, EEO and general
satisfaction of massessatisfaction of masses Retain loyalty by respecting Retain loyalty by respecting
sensitivitysensitivity But certain disadvantages do ariseBut certain disadvantages do arise Hope for a better hiring process Hope for a better hiring process
with timewith time
Questions & AnswersQuestions & Answers