Presentation on Media Role FAROOQ

5/23/2018 Presentation on Media Role FAROOQ

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Role Of Media In World


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Group Members:

Muhammad Farooq Zia Muhammad Irfan Maqbool Bhutta Ali Masood

Sidra Idrees Humayun Rafiq Bhutta Rana Muhammad Ammar Ayesha Chishti

Muhammad Irfan Ahmad Nida Anbreen Muhammad Waseem

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Table Of Contents I

In t roduct ion Media Types Of Media

Mass Media Why is media fou rth pi l lar ofstate?

Purpose of Media Role Of Media In Modern Wo rld Histo ry Of Media In Pakis tan Media Power

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Table Of Contents II

Media In Pakistan

Impo rtance Of Media In Pakistan

How Did TV Channels Emerged In Pakistan

Western Media And Need For L ocal Media

Miracles Of Electronic Media

Posit ive & Negative Effects Of Media Challenges To Media

The Government Verses Media

Sensat ional ism In The Media

Causes Of Control led Media

Suggest ions What Should Be The Role Of Media In Pakistan?

Conclus ion

References


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What Is Media?

Communication channelsthrough which news

entertainment, education,data, or promotionalmessages are disseminatedis known as media.


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What Is Media?

Media includes every broadcasting andnarrowcasting medium such as

Newspaper

Magazines Television

Radio

Billboards

Direct mail Telephone

Fax and Internet


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Media is a very powerful change agent. What wesee in the television largely influences our beliefsand in turn, this also affects our behavior andhow we turn out as a person


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Why is Media the fourth pillar of state?

Power to make the innocent guilty and to makethe guilty innocent.

Controls the minds of the masses. Informative bridge between governing bodies and

general public.

Helps to form opinions and make judgments

regarding various issues.


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Types of Media

1

Print media lightweight, portable, disposable publications printed

on paper

2

Electronic media media that use electronics or electromechanical

energy for audience

3

New age media electronic communication that involves the use of

computer technology


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EVOLUTIONOF MEDIA

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Pakistan television corporationcame into being under the

ministry of information headed byUbaid ur Rehman with NEC jointventure collaboration

In

AyubkhansEra


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On November 26,

1964 the first officialtelevision station PTVcommenced

transmissionbroadcasts fromLAHORE

In Ayub Khans Era


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Television was brought under theIslamalization campaign, Heavy

censorship was exercised on themedia to safeguard the glory ofIslam.

In Zia

ulHaqs

Era


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In Zia ul HaqsEra

Ban on daily musawaat which was

critical of martial law regime

In response to the ban on the dailymusawaat the Pakistan FederalUnion of Journalists protested andlaunched a campaign of hunger

strike.


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First Private Tv Channel

The first semi government TVnetwork of by the name of

"Peoples Television Network(PTN) later named as STN

In 1990 STN started first ever

private TV channel of Pakistan,Network Television Marketing(NTM)


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In Pervaiz Musharrafs Era

PEMRA is a Country Guide to regulatethe establishment and operation of all

broadcast stations in the country


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According to the Pakistan electronicmedia regulatory authority the number

of private television channels justthree state-run channels in 2000, toapprox. 89 in 2012,


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Purpose OfMedia

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Entertain

Advertis

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Inform

There are three literal purposes ofMedia


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Purpose of Media

Inform: Public does receives a clearer picture of

what is happening in the world

People wants to know the details whetherits an;

Upcoming election

City council action

A war on the other side of the town A house that burns down across town


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Purpose of Media

Entertainment: Sports and entertainment are huge aspects of the media

package


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Purpose of Media

Advertisement: Media has the convincing power

They can convince you to buy;

1. Products & services

2. Ideologies (political advertisement)


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ROLE OF

MEDIA

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All Relevant Information About Occurrences InThe Country And The World

The Great Advantage Of Media Is SpreadingOf News, Knowledge And Information ThroughThe Length And Breadth Of The World

Remotest Of Villages Of The World Get At

Least One Daily Newspaper In Their LocalLanguage

Important Tool Of Information And OpinionMaking


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Negative

Impact Of

Media

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Due to Media, people in foreign countries are constrained to think thatPakistan is full ofill-culturedand fraudulent people.

Responsibility of Media should be to broadcast the right news without

crushing the image of the nation.


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Destructive Media; Sensationalism

Breaking news of Newschannels is incompletewithout sensations

The already frightenednation of the country getseven more frightened when

bomb blasts aresensationalized by showingdead bodies of people andthe dramatic background

music


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Media is nowadays going

against the Islamicteachings.

Open Issues are being

discussed which shouldnot be openly discussed

Media is spreading

Destructive Media; Religious Impression


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Exaggeration means describing ofsomething and making it more than itreally is

Overwhelming negative exaggeration

Glamorizes issues

Flashing news headlines with elementsof negative exaggeration

Big deal made out of small issues

Sikandar Case as an example

Destructive Media; Exaggeration


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Destructive Media; Competition For Rating

Television channels are engaged in arace for ratings

Multiply wordings over issues and

crises. Media these days has become a

commercialized sector eyeing thenews which are hot and good at

selling No interest in the betterment of the

country.

Sole aim of TV channels is to

maximize profits by any means.


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Destructive Media;Westernization

European and Americanculture is slowly engulfing oursociety.

Extensive promotion ofwestern product brands

Effect on local values andtrends

Language changes

Change in meal preferences


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Destructive Media; Effect on Minds OfChildren

Media has harmfullyaffected the minds ofchildren

Children are exposed tothings that they should notnecessarily be exposed toyet

Media sell their own valuesystem to the kids throughactors, cartoon characters,and even musicians who

are puppets in the media's


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Influence Of Powerful Group

Media under the influence of thosewho want to show a one sidedpicture

Malik Riaz conspiracy


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Positive

Effects Of

Media

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Role Of Media In Promoting The Democratic

Traditions

Media is essential to the

health of democracy for

two reasons

Enables the citizens tomake decisions aboutelectoral choices

It performs a checkingfunction


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At the time of elections mediaopenly and in a focused waysupported democracy

News channels played animportant role in increasingvoter turnout e.g. GEO news,

ARY

The voter turnout has almostdoubled in the latest elections.

Role Of Media In Promoting The DemocraticTraditions


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Coverage Of Natural Disaster

Flood Earth Quake


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Medias Role In Social Accountability

The ability of thecitizens, civil society toscrutinize publicinstitutions andgovernments and tohold them to account

Media is developingsocial consciousnessand actions that areessential to develop

and promote social


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Social media serve as a communications platform by

spreading information about protest campaigns and othersocial movements.

Benazir Bhuttos

Assassination

Shahzeb Khan Case

Social Media


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In March 2007President PervezMusharaf suspendedIftikhar MuhammadChaudhry.

Formation of Adliya BachaoTehreek

Suspension of CJ againalong with 60 judges

Resignation of PervezMusharraf

Law ers movement & Ban

Role Of Media In Freeing The Judiciary


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Medias Role In Exposing Corruption

Implication ofInvestigative Journalism

Watchdog function ofmedia by exposing socialinjustice

Several major corruption

cases and scams aredisclosed by journalists.Notable among them are


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Disclosing of several major corruption

cases and scams: The Pakistan Steel Mills Rs.26 billion

scam;

corruption in Pakistans International

Airlines that caused losses of $500million

Hajj corruption case

Corruption in rental power projects


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Conclusion

It has revealed the facts to the people about crimes andsocial issues and also informed the people about theissues outside their country and most importantly, mediahas shown the behavior of other countries to the Pakistan

Besides spreading exaggeration, Pakistani media should

resolve the matters with positive attitude. Media issupposed to be responsible for the present society, trends,norms, values and so on.. Media reflects the society and itis the responsibility of media to expose the country to thewhole world. Its the requirement of time that our mediashould work for the positive and real soft image of

Pakistan. Media should not use negative tools to increasetheir viewership. There are times when they should puttheir personal interests at the back of their mind and showor write things that could be beneficial for the country andplease stop this race of breaking first news just be original.


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Presentation on Media Role FAROOQ

Documents

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media causes of control

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world5232018 presentation