PRESENTATIO N ON
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PRESENTATION ON
INTRODUCTION
CONSUMER PRODUCTA consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
CORE
ACTUAL
AUGMENTED
LEVELS of PRODUCT
PRODUCT LINE A group of related product manufacture
by single company.
1. Line Filling :- Product line filling is the addition of further items to the current line of product that a company is dealing in.
2. Line Stretching :- Increasing the number of products within an existing product range with similar products that have additional or different features.
PRODUCT MIXProduct Mix or product portfolio is the set of all product line and items that a particular seller offers for sale. Product mix has four important dimensions:
1) Width2) Length3) Depth4) Consistency
Idea generation
Idea Screening
Concept development and Testing
Marketing strategy development
Business analysis
NEW PRODUCT DEVELOPMENTProduct development
Test marketing
Commercialization
Journey of Pan Coupe
PRODUCT LIFE CYCLE
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