Presentation on Internet Marketing! Batra Computer Centre

Website: www.batracomputercentre.comPh.no.: 9729666670, 4000670

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web Search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.SEO may target different kinds of search, including image search, local search, video search, academic search,[news search and industry-specific vertical search engines.

On-page SEO is the combination of

SEO factors web designers have

direct influence over because they

can be found “on the web page.”

They are analyzed by search engines,

in addition to off-page factors, to

determine search result rankings.

On-page SEO factors include created

content, HTML structure, and website

architecture.

Improving on-page SEO provides an opportunity for

marketers to move their website to the top of relevant

search results pages. Web designers have the ability to

control all these SEO influencers by optimizing them to

increase their SEO rankings. Content can be optimized

through keyword research and quality material. You can

optimize HTML through HTML titles and meta-tags.

Making your website more craw lable for search engines

is a great way to optimize architecture. However,

marketers should not go overboard on trying to optimize

their content. Updates to search engines have made

them more adept at recognizing when marketers are

trying to heavily manipulate their search rankings using

on-page SEO. Search engines take steps to prevent this

manipulation. Manipulative actions may even hurt a

website – in some cases, search engines have given

penalties to websites that have intentionally over

Off-page optimization is the most

important part in search engines

optimization because it gives back

links to your sites and it requires a

lot of work on a daily bases. It

helps to maximize website

performance in search engine for

target keywords. Off Page SEO

Services are the best way to get

more website traffic.

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

The Internet is always available for you to use, 24 hours a day, 7 days a week, 365 days a year. You don't have to wait for it to open or wait for someone to make it available. It is just there, when you need it and for whatever you need.Of course that does not mean every web site is always open. For instance it is common for bank web sites to shut down at midnight and open again at 7am. Overnight, they are updating and checking all the money transactions that have taken place over the last day.

Think of any search term and type it into a search engine. We can pretty much guarantee that you will find web sites with information on that term.It doesn't matter what you want to know about, you will find something on the Internet that can provide the information you need.

The Internet provides many

ways to enable you to keep in

contact with people at all

hours of the day and night.

From email, forums,

chartrooms, telephone calls

and video conferencing. You

are almost spoilt for choice.

This ability has helped many

companies grow from a small

local company into a large,

multi-national organization.

Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.

A web browser (commonly referred to as a browser) is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier (URI/URL) and may be a web page, image, video or other piece of content.

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads.

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BASIC COURSESC PROGRAMMINGC++ PROGRAMMINGWEB DESIGNINGWEB DEVELOPMENTS.E.O

Notepad

WordPad

MS OFFICE 2010, 2013 [ Word, Excel, Power Point]

Internet [Gmail, Facebook, Twitter]

Online Form Filling

Bill paying, Mobile Recharge, Shopping [Linked, Printerrest]

Window Installation, Software Up-Loadations.

Introduction

Function

Control

Statements

Arrays & Strings

Pointers,

Structure &

Union

Introduction

Classes, Objects

Inheritance

Constructor & Destructor

Function

Pointers Structure

Arrays & Asrings

Structures, Union

HTML

JavaScript

Dreamweaver / Notepad++

Corel Draw

CSS & CSS3

Core Php

SQL

Server Control Structures

Session

Cookies

Search Engine Basic

Keyword Research

Best On-Page SEO Tricks

Role of Word Press

Domain Selection

Social media Importance

Anchor Text Messages

Black Hat Vs White Hat Local Place

Server Uploading

Working on (Responsive, Creative, E-

Commerce Website)

Title Meta Tag

External Links

Official Blogs

Web 2.0 Blogs