Presentation on Hero Honda STP Group members: Nishant - 838 Nitin pandey - 839 Pankaj desai -840
Nov 21, 2014
Presentation on Hero HondaSTP
Group members:Nishant - 838Nitin pandey - 839Pankaj desai -840
Introduction - STP
Segmentation, targeting, and positioning together comprise a three stage process. We first
(1) determine which kinds of customers exist
(2) select which ones we are best off trying to serve
(3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way.
Bikes of Hero Honda
• Hero Honda CD 100,CD SS, CD Dawn• Hero Honda Splendor , Splendor+ , Super• Splendor, Splendor NXG • Hero Honda CBZ , CBZ XtremeHero Honda Passion ,
Passion+ , Passion Pro• Hero Honda Karizma• Hero Honda Hunk• Hero Honda Pleasure• Hero Honda Glamour• Hero Honda Ambition 133,135
TARGET MARKET OF CD DELUXE
• Age: 22-50 • Gender: Males • Income: 5000 to 7000 Rs • Occupation: Basically farmers • Region: Rural• Social Class: Lower class• User Status: Preferred
TARGET MARKET OF CBZ EXTREME
• Age: 20-40• Gender: Males• Income: 12000 and more• Density: Urban and semi-urban • Customer Class: Middle class • Loyalty Status: Inclination towards • CBZ and loyalty towards it
TARGET MARKET: KARIZMA ZMR
• Age: 20-30• Gender: Males• Density: Urban• Customer Class: Business class• Benefits: Comfort, power, quality, and best machine.
CD DELUXE
CBZ EXTREME
KARIZMA ZMR
LOWER CLASS MIDDLE CLASS UPPER CLASS
Female