Presentation on fmcg industry

Presented by:EKTA AGRAWAL

•Frequently purchased goods.

•Replaced within a year.

•Quick Turnover

•Relatively low cost

•Also known as Consumer packaged products

Fourth Largest sector in Indian Market

Market Size $13 Billion

Expected to grow up $33 Billion in 2015

BRAND MANAGEMENT 10

DETERGENTS SUN PROTECTION- (PONDS ETC) ICE CREAMS-(KWALITY WALLS)

LIP CARE-(VASELINE)

NATURAL PRODUCTS –(FAIR & LOVELY,DOVE) TEA GARDENS

PICLES & JAM (KISSAN )

MARINE PRODUCTS

LOVE FOR SKIN (PONDS, LAKME, DOVE) ENHANCE LIVELYHOOD

COCONUT OIL (NIHAR)

BEE : EVERY SMALL ACTION MAKES A BIG DIFFERENCE

REDUCED ENVIRONMENT IMPACT

PATENTS

•Providing education on Health and Hygiene

•Women Empowerment

•Water Management

•Care for destitute and HIV-Positive

•Rural Development

•Plays active role in Natural Calamities.

EVERYDAY I WILL SELL.

EVERYDAY I WILL EARN.

MONEY. RESPECT

•Health and Nutrition

•Education and Manpower Management

•Community Development

•Environmental Protection and Conservation

•Solid Waste Management

At Mondelez, ‘Protecting the Well-being of our Planet’ is part of the core strategy of our business. It is one of the key paths to realizing our dream of Create Delicious Moments of Joy. Being part of the Mondelēz group of companies, the goal of Mondelez India Foods Limited, is not only to be the trustees of a brand legacy but to continue our journey to enhance that legacy.

More and more people these days have started

involving themselves in this field as; it creates

tremendous job opportunities for them. It is a steady,

diverse and a highly profitable industry where a

person can do a lot of work.

The jobs in this field range from sales and supply

chain, investment, promotion, H.R development,

and general management. It also allows you to trade

directly with the various traders online.