Presentation on Attitude

7/28/2019 Presentation on Attitude

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made by : Abhishek Agarwal (AMFO2)

Vikas Kumar (CMF)

Yash Verma (CMF 13)

A PRESENTATION ONATTITUDE


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attitude2

An attitude is a person's enduring favorable orunfavorable evaluation, emotional feeling, andaction tendencies toward some object or idea.

People have attitudes toward almost everything:

religion, politics, clothes, music, food etc.

The Things inside us that makes us GO UP/DOWNis ATTITUDE.

ATTITUDE


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FACTOR THAT DETERMINE OUR

ATTITUDE

ENVIRONMENT

EXPERIENCE

EDUCATION

In the positive environment, a marginal performers output goesup.And in a negative environment, a good performers output goes down.


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TYPES OF ATTITUDE

There are mainly two types of ATTITUDE

1. POSITIVE (MENTAL) ATTITUDE

2. NEGATIVE (MENTAL) ATTITUDE


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SOME BENEFITS OF POSITIVE ATTITUDE Increase productivity.

Foster team work.

Solve Problems.

Improve Quality

Makes a Congenial Atmosphere.

Breeds Loyalty.

Increase Profits.

Reduces Stress.

Helps a person became contributing member of a

Family & Society became an asset to their country.


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CONSEQUENCES OF NEGATIVE ATTITUDE

1. Bitterness.

2. Resentment.

3. A Purposeless Life.

4. ILL Health.

5. High stress level for himself/herself or others.

6. Create negative environment at home and work

place and became a Liability to Society.


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All Attitudes Are Not Created

All attitudes are not formed in the same way or ofequal strength.

Consumers vary in their commitment to an

attitude

Compliance

IdentificationInternalization


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attitude8

Formed togain rewardand avoidpunishment

nce

commite

ment


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attitude9

Formed to be similarto others.

Identificatiio

n

commiteme

nt


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FORMED TOBEINTERNAL

VALUES ANDPASTEXPERIENCE

INTERNALIZATIONCOMMITEMENT


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Forming Attitudes

functional theory of attitudes

Utilitarian functionbased on reward andpunishment.

Ego-defensive functionprotects the person fromthreats or internal feelings.

Value-expressive functiongoes to the consumerscentral values or self-concept.

Knowledge functionthe need for order, meaning,and structure.


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Power of Attitudes

Attitudes help us to make all forms of choices

An attitude is lasting because it tends to endureover time.

Anything that one has an attitude toward is calledan attitude object


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Special feelings that can be generated

Upbeat feelingsamused,

delighted, or playful.

Warm feelings

affectionate,

contemplative, or hopeful.

Negative feelings

critical, defiant

, or offended.


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Forming Attitudes

Classical conditioning

using a jingle

Instrumental conditioningthe attitude object is

reinforced.

Leaning through the society and peers.

Advertisement


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Features of Attitude

Attitude - Five attitudes about products are:enthusiastic, positive, indifferent, negative, andhostile.

Attitude toward the advertisement and attitudetoward the act of buying.


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Indian consumers attitude toward tata nano

Tata nano entered in indian market as a cheapest car

for common man that gives it an attitude of lower

value.

Awareness is very high among the people but attitudetoward car is different.

Factor affecting purchasing decisions are safety

affordability power comfort lifestyle and status etc.

Nano to nono attitude.


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Consumers attitude toward big bazaar

Can get all kinds of product under one roof

Frequently lot of money saving offer.

Easy and fast way of shopping

Quality assurance

Low price


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ANY QUESTIONS ???


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attitude19Thank you

Presentation on Attitude

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