Application Application Delivery: Delivery: The Next Big Thing The Next Big Thing April, 2007 April, 2007
Application Delivery:Application Delivery:The Next Big ThingThe Next Big Thing
April, 2007April, 2007
2© 2007 Citrix Systems, Inc. — All rights reserved
Four announcements on April 9, 2007:
1)App vendors urge customers to focus on App Delivery
2)Citrix unveils App Delivery Infrastructure strategy
3)NEW: Citrix NetScaler 8.0 (Redefining Web App Delivery)
4)NEW: Citrix Desktop Server (Redefining Desktop Delivery)
News Summary
3© 2007 Citrix Systems, Inc. — All rights reserved
App Vendors Urge Customers to Focus on their Application Delivery Infrastructure
4© 2007 Citrix Systems, Inc. — All rights reserved
Global Market Forces Driving Change
UserExperience
Declining
ITResponsivenessDeclining
5© 2007 Citrix Systems, Inc. — All rights reserved
Monitor application experience from end
user’s perspective
Accelerate all apps over the WAN to
branch office users
Ensuring Application Delivery Success
Provide secure single point of
access to all apps
Install Windows apps in datacenter and virtualize or stream to all users
Optimize web apps to improve performance, security and availability
Install Windows OS in datacenter and deliver desktops virtually to office workers
Ap
ps
Use
rs
6© 2007 Citrix Systems, Inc. — All rights reserved
Citrix Presentation ServerThe Best Way to Deliver Windows Apps
• Debuted in early 1990s
• Cut cost of Windows app by 50-70%
• 60 million users today
• 98% of the Fortune 500
7© 2007 Citrix Systems, Inc. — All rights reserved
Citrix Application Delivery Infrastructure
Ap
ps
Use
rs
EdgeSight
Monitor End UserExperience
WANScaler
Accelerate Appsto Branch Offices
Citrix Access Gateway
Enable SecureApp Access
Citrix® NetScalerOptimizeWeb Applications
Citrix Presentation ServerVirtualize and StreamWindows Applications
Citrix Desktop ServerDeliver Windows Virtual Desktops
New
New
8© 2007 Citrix Systems, Inc. — All rights reserved
Citrix NetScaler 8.0The Best Way to Deliver Web Apps
• Brings Web 2.0 experience to enterprise
• Integrates along line-of-sight to end user
• Makes app-specific policy easy
9© 2007 Citrix Systems, Inc. — All rights reserved
Web 2.0 Reshaping User Expectations of Enterprise Application Experience
Web App Delivery Systems Must:Extend Delivery to the End User
Include Full Bi-Directional App-User Intelligence
10© 2007 Citrix Systems, Inc. — All rights reserved
Ap
ps
Use
rs
EdgeSight
Monitor End UserExperience
WANScaler
Accelerate Appsto Branch Offices
Citrix Access Gateway
Enable SecureApp Access
Citrix NetScaler 8.0
Integrated Web App Firewall
Integrated SSL VPN
Integrated Performance Monitoring
Full Line-of-Sight Integration to End User
11© 2007 Citrix Systems, Inc. — All rights reserved
XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience...Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0
MAC address...Source IP...Destination IP...Source port...Destination port...Ping...OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK...
Keepalive...SNMP...SSH...SSL...MTBF...Latency...
Users Apps
Router Switch Firewall
Application Traffic
Network Traffic
Full App-User Intelligence with AppExpert
12© 2007 Citrix Systems, Inc. — All rights reserved
XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience...Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0
MAC address...Source IP...Destination IP...Source port...Destination port...Ping...OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK...
Keepalive...SNMP...SSH...SSL...MTBF...Latency...
Users Apps
Router Switch Firewall
AppExpertPolicy Framework
13© 2007 Citrix Systems, Inc. — All rights reserved
Users Apps
User
FlowServer
Flow
AppExpert Policy Framework
Application Switching Engine
AppExpert Engine
Application Delivery Networking Platform
Acceleration Availability Security
NetScaler 8.0 Functional Modules
AppC
ompress
EdgeS
ight
AppC
ache
SS
L Acceleration
Content S
witching
Load Balancing
GS
LB
Rew
rite
Application S
ecurity
SS
L VP
N
Advanced A
ccess Control
AppExpert
Visual Policy
Builder
AppExpert
APIs
14© 2007 Citrix Systems, Inc. — All rights reserved
Citrix Desktop Server 1.0The Best Way to Deliver Windows Desktops
• Delivers desktop OS from datacenter
• Makes desktop migration a snap
• Saves up to 40% on desktop management
• Eliminates most desktop security issues
15© 2007 Citrix Systems, Inc. — All rights reserved
“400 million corporate desktops will need to be refreshed over the next three years.”
Vista Will Drive Customers to Rethink How they Get Desktops to Office Workers
“Half of all corporate desktop PCs will not be able to run Windows Vista.”
Source: Gartner
“Managing a typical desktop costs companies nearly $5000 per user each year.”
16© 2007 Citrix Systems, Inc. — All rights reserved
Many Innovative New Technologies Arriving to Address Desktop Challenges
17© 2007 Citrix Systems, Inc. — All rights reserved
Users Datacenter
DeliveryDeliveryConnectionConnectionOptimizationOptimization
FlexibilityFlexibility
Missing Element is Delivery Infrastructure
18© 2007 Citrix Systems, Inc. — All rights reserved
Users Datacenter
Citrix Desktop Server
Introducing Citrix Desktop Server
19© 2007 Citrix Systems, Inc. — All rights reserved
An industry collaboration led by Citrix to establish its industry leadership in this space and to make it easy for businesses to
optimize the delivery of dynamic desktops.
Citrix Dynamic Desktop Initiative
20© 2007 Citrix Systems, Inc. — All rights reserved
Users Apps
Follow the usersFollow the applications
The Citrix Strategy