Milk Tray Charlotte and Alina.
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Milk Tray
Charlotte and Alina.
Hist
ory
of M
ilk Tr
ay…
• Founded in 1915, by Cadbury.• The name ‘Tray’ derived from the way in which the
original assortment was delivered to the shops. • Many people, through our research, were not keen
on the chocolate flavours, stating that too many had hazelnut in them and there was little variety.
• Old slogan used to be “all because the lady loves…” with a James Bond character in the adverts, fighting off sharks etc.. Just to deliver the chocolates to a woman.
• The pricing of the tray can vary from £7.00 - £40.00 for the larger boxes with added champagne.
Initi
al Id
eas… • Improvement of the flavours – change for
different holidays e.g. Christmas, Easter etc…• Bringing back the Milk Tray Bar. • Changing of the slogan… “delight in every
bite”, “bringing people together since 1915”, “a flavour for each taste”.
• Target audience??? Older people, men and women – can enjoy it together.
TV A
dver
tisin
g ca
mpa
ign…
Post
er C
ampa
ign…
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