Presentation in The Netherlands Tech & Libraries Designing the Future

Tech & LibrariesDesigning the Future Together

Joe Murphy @libraryfuture Middelburg, The Netherlands

Twitter @libraryfuture

Figuring out what we are looking at


Extrovert Gorillas Live longer

Outgoing librarians extend the life of their libraries.Take risks, draw connections, be entrepreneurs.

Pic - Nationaal Archief http://www.flickr.com/photos/nationaalarchief/3235960645/ flickr Creative Commons

A study of Apes found that the most extroverted outlasted their quieter peers by 10 years.

http://www.dailymail.co.uk/sciencetech/article-2243274/How-extrovert-help-live-longer--gorilla-

world.html#ixzz2ECTKTAOs


Tea for energized patience.Water to refresh


The way is rarely pointed out for us


Taking a page from Instagram

Facebook and Twitter add photo filters

http://blog.twitter.com/2012/12/twitter-photos-put-filter-on-it.html


Facebook adds auto Photo Synch

To compete w/ Google+, Apple iCloud, and Dropbox. Maybe to mine your photo data.To lengthen your engagement with to social platform.


Flipboard book catalog


Social commerce - eBook sold with Twitter

http://www.digitaltrends.com/social-media/chirpify/

http://www.marketplace.org/topics/tech/stopping-poaching-uavs-and-shopping-twitterhttp://www.david-wolman.com/2012/12/could-twitter-be-bookstore.html


Perhaps a more fitting labeling would be

Pre and post cord-cutting/

Post pulled he plug and never plugged in

mobile native vs. immigrant ?



It didn’t seem that long ago …

Three years = no longer a trend


Our reflection in the gaze of technology

Twitter @libraryfutureExpecting the mess. Things do not go as planned.


Celebrate play and

risk taking


SMS Turns 20

“In Q3 2012, for the first time, there was a decline in both the total number of messages..” http://www.chetansharma.com/usmarketupdateq32012.htm

Changes in messaging coming with the dominance of smartphones which means apps and data. More by data. More to the conversation: pictures, groups, location.

300 billion iMessages sent this year


Being willing to take that step


Content recognition trend harnessed to drive content engagement.

http://news.rhapsody.com/2012/12/05/rhapsody-launches-music-apps-strategy-with-rhapsody-songmatch-for-android

Also in context of competing with Spotify

https://play.google.com/store/apps/details?id=com.rhapsody.songmatch&feature=nav_result#?

t=W251bGwsMSwxLDMsImNvbS5yaGFwc29keS5zb25nbWF0Y2giXQ..

Music content subscription service Rhapsody launches Shazam competitor to draw consumers in.

Also serves as content initiator – new means of accessing content.

Unlock smartphones with a palm reading

http://www.engadget.com/2012/10/01/kddi-smartphone-palm-authentication-app-ceatec-2012/

implication: transitioning points of securing and providing access.

In tandem with proximity for access and facial recognition


Shazam as predictive market data [big data]


More 2nd screen engagement: or an end to the dominance of engaging content on one device/in one medium.

Stems from having the smartphone in grasp at all times. To extend, not only deepen the content experience.


More content recognition to drive content

Yahoo acquires IntoNow and OnTheAir to focus on mobile

OnTheAir (mobile video chat start up) – mobile strategy

http://www.ontheair.com/

Twitter @libraryfuturehttp://venturebeat.com/2012/12/05/blockbuster-mobile/

http://www.bloomberg.com/news/2012-12-05/blockbuster-is-said-to-beging-selling-phones.html

Pivoting

(Techcrunch) http://techcrunch.com/2012/12/05/as-part-of-its-sad-fight-for-relevance-blockbuster-may-start-selling-mobile-phones-in-its-stores/

Is this how people view libraries’ pivots to survive?

Mobile device as content

(like dvds smart phones also

deliver media).


Speaking of pivots …

From the preview video https://new.myspace.com/play

New MySpace – now about (music) content integration

Pinterestesque and similar to Path


Spotify: 20M users, 5 million paying subscribers (1M in US)Has “grown by a million users in the last three months” (http://mashable.com/2012/12/06/spotify-1-million-us/)

Spotify Updates:New discovery features to bring more than known item search.“Music Graph” follow feature with more focus on peer & expert curation.

Discovery efforts aim to close a similar gap that libraries face: facilitating easy connections between consumers and content.

Updates starting on PC before mobile apps

www.guardian.co.uk/technology/2012/dec/06/spotify-daniel-ek-interview http://t.co/BuQIqCEu

Spotify content not time sensitive.


It can take a long time to admit we were on the wrong side of history.

Or for the market to catch up to consumer standards – library analogy and ebooks


Pandora Competition:

http://gigaom.com/2012/12/06/pandora-founder-says-spotify-not-fundamentally-competitive-with-radio-listening/

Content models: On demand vs. predictive provision

QR Codes are not dead, and neither are they the culmination of an evolving tech trend area.

Trend of using real world proximity for online access

Other techs in this arena;•NFC•Augmented Reality•location based services like Foursquare•Amalgamations using ambient location

There is digital value in the story attached to real world objects

More infohttp://bit.ly/qrcodesdebate

Some ongoing growth areas for QR Codes:- Apple’s Passbook embraces them alongside other bar codes- The Belly loyalty reward service uses QR Codes on cards and in the app.-QR Codes are being used widely for mobile payments with Bank of America, LevelUp, and more.-- personalized codes is a powerful area (loyalty cards, rewards apps, boarding passes


A return of Bluetooth to a new (evolving) tech

area – mobile for physical engagement.

http://www.indiegogo.com/sticknfind

Digital mobile solutions to real world engagement. Location trend (mini trend of location peer to peer like Apple Find Friends, peer to object, or peer to action).Trend of smartphone to augmented object instead of between phones: NFC stickers, nfc terminals.

http://www.digitaltrends.com/cool-tech/stick-n-find-stickers-will-find-anything/

Twitter @libraryfuturehttp://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx

Facebook 1 Billion: the real importance for libraries

Twitter @libraryfutureSeeing through the fog


More important than 1 Billion Facebook Users – - Are the connections

Infographic Source: Facebook Newsroom

140 Billion Friend Connections http://mashable.com/2012/10/05/the-most-important-facebook-number-140-billion/


Facebook Connected Users to 160 Million Visitors to Mobile Apps in March

Representing over 1 billion visits to apps

7/10 of the most profitable iOS apps and 6 of the top ten grossing Android apps are integrated with Facebook https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/

Connections between users and resources

“Google+ is the fastest-growing network thingy ever.”- Google Senior Vice President Vic Gundotra.

135 Million Active Users

• 500+ million Google+ users total.

• The key is that Google+ is integrated throughout the

Google experience

http://googleblog.blogspot.nl/2012/12/google-communities-and-photos.html


The mobile shift enters a new pressure

zone

By now we can all agree: it is a mobile worldTwitter user @ldeblieux retweet by @MarketplaceTech

• http://techcrunch.com/2012/10/16/mobile-milestone-the-number-of-smartphones-in-use-passed-1-billion-in-q3-says-strategy-analytics/

Number Of Smartphones In Use Passes 1 Billion

"It’s taken 16 years to pass 1 billion, but the analysts believe it will only take three years for the next billion smartphone users to come on board."


A few hints of Apple’s future:

Apple’s famous designer now also runs

human interface and some software design).

http://www.businessweek.com/printer/articles/85170-tim-cooks-freshman-year-the-apple-ceo-speaks

http://www.huffingtonpost.com/2012/12/06/apple-ceo-tim-cook-interview_n_2249687.html?ncid=edlinkusaolp00000003


May scare those used to traditional PCs while appearing intuitive to mobile natives

Designed for cross platform with emphasis on tablets

"Radical changes, possibly the biggest to ever hit Windows PCs, are going to dramatically alter the status quo of computing“ http://www.usatoday.com/story/tech/columnist/baig/2012/10/16/baig-window-8-consumer-guide/1635241/ Edward Baig, USA TODAY

An example of computers closing the gab in our expectations born of mobile usage and causing work slow downs (touching screens and double tapping space bar)

http://www.usatoday.com/story/tech/columnist/baig/2012/10/16/baig-window-8-consumer-guide/1635241/


On-site tech to enhance on-site

experience.

(Similar to surface tech etc)

… is its influence on web design. - Trend: image centered resource display -

Perhaps the real impact of Pinterest…

Even LinkedIn feels the heat of Pinterest/Instagram

• http://allthingsd.com/20121016/linkedins-profile-refresh-is-all-about-the-visuals-just-like-other-social-giants/?mod=ATD_iphone

"LinkedIn’s Profile Refresh Is All About the Visuals — Just Like Other Social Giants"

https://tablet.www.linkedin.com/splash?redirect_url=http%3A%2F%2Fwww.linkedin.com%2Fnhome%2F


Reuter’s “The Wider Image”


Pinterest adds secret boards - curating web content to limited audiences


Images drive motivation

http://faceretirement.merrilledge.com/


Instagram comes to the web after years of mobile first/only

Instagram was famously mobile first and was in fact iOS only up until very recently.

Reduction of the “moment”

A hook to draw back to the app

For libraries: •Share Instagram pics and account with broader audience.

•Connect with users though their web profiles. •Like and comment on others’ pics (non mobile staff).

•Add Instagram web profile URL to your links and social profiles/presences.

•Link to individual pictures on sites and Facebook/Twitter/Pinterest etc

Expands Instagram content to less mobile user group - Now people do not need an Instagram account in order to view public profiles and pictures.


A life diary, personal metrics, thorough integration into our lives


Instagram gets cozier with Foursquare


Splitting our view

Seeing things as

librarians, and as users


Foursquare takes on Yelp

Location / social / feedback / local discovery

Peer ratings for discovery


Add library events to Foursquare

Add by ourselves is the big change here

http://blog.foursquare.com/2012/12/06/manage-a-business-now-you-can-add-events-like-trivia-nights-wine-tastings-and-book-signings-to-foursquare/

People will see 4sq events “When they look at their check-in history. Help them record their experiences and remember what a great time they had at your event.” Recognizing its value as a personal location diary within the trend of personal behavior metrics.


Foursquare now (still) about discovery

Curated by newly of interest: aka “what’s new,” current awareness of neighborhood, and subscribing to local data.

Learns from your behavior and your network. Feeds you suggestions in expediting the check in as well as suggesting your visits

Content developments


iBooks 3

•Continuous scrolling (evolution in pages) (“changes the game for book-reading, completely”) •Will disrupt mobile reading •Update versions / editions

http://gigaom.com/apple/review-ibooks-3s-new-scrolling-view-collections-sharing/

http://gigaom.com/apple/review-ibooks-3s-new-scrolling-view-collections-sharing/


http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000863021

Content drives gadget traffic - drives content consumption.

Subscription model ala all you can eat per child. Keeps viewers in Amazon ecosystem.

Curation

Mobile News – always shifting


“YouTube shows rolls out across the sky, aboard Virgin

America flights”

http://venturebeat.com/2012/12/06/youtube-virgin-america/

http://youtube-global.blogspot.com/2012/12/youtube-shows-rolls-out-across-sky.html

(almost) recognition of content trends of -self production-self selection of what we consume-micro content-validation of community as content producers-spread of Google ecosystem

Not quite BYOD since using aircraft screens. Not quite full power of self selection since only curated channels. Selected content channels were created for the YouTube platform.

http://www.youtube.com/watch?v=pT79x4qM4FE


More YouTube news: design changes to focus on channels and subscriptions. More content subscription and curation via channels news

http://youtube-global.blogspot.com/2012/12/a-new-look-to-help-you-to-subscribe-and.html

Or as Claire Cain Miller of the NYTimes Bits Blog puts it- “YouTube Tries to Become More Like TV”

Content plus challenge plus social

• http://blog.lift.do/post/33930660207/four-hour-body-challenge

Trend of self-tracking/personal experience metrics


Mobile payments - Square adds gift card

https://squareup.com/wallet#gift-cards

Twitter @libraryfutureStay fresh with a bite


You deserve a reward

For being change agents

Joe MurphyTech Trend Spotter

& Librarian

Twitter: @libraryfuture

[email protected]

www.linkedin.com/in/libraryfuture

joemurphylibraryfuture.com

Presentation in The Netherlands Tech & Libraries Designing the Future

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