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Dr. Uwe Perlitz September 2008 Think Tank of Deutsche Bank Group Global steel market the pr esent and the future
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Page 1: Presentation +Global+Steel+Market+ +the+Present+and+the+Future

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Dr. Uwe Perlitz

September 2008

Think Tank of Deutsche Bank Group

Global steel market – the present

and the future

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Dr. Uwe Perlitz · September 2008 · Page 2

Crude steel production – today &

tomorrowBB

AA The global economic environment

Focus on individual countries/regionsCC

ConclusionDD

Contents

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Dr. Uwe Perlitz · September 2008 · Page 3

Slowdown in global economic growth

2008: Slowdown in growth, with global gross domestic product (GDP)increasing by “only” a price-adjusted 2.5%-plus (2007: 3.4%)

 – The dirver of growth – the US – is losing momentum; US GDP to rise only almost 2% – Asia (ex Japan) continues to register above-average growth (7%)

 – EU growth of 1.3% much slower than in 2007

2009: Growth to remain moderate – global GDP increase of nearly 2.2% will stillbe higher than at the start of the decade

 – GDP growth in China will weaken slightly (9%) – but will remain high because of thecontinued appreciable rise in industrial output and booming export business

 – India: strong economic growth (7.5%) – industrial sector is weak, but the countryshould benefit from its strength in the service sector 

 – US: relatively low growth because of low investment activity (1.5%)

 – EU: further slowdown (nearly 1%) due in part to reduced export momentum Until 2020 global real GDP will grow by only 2 ¾% – compared with more than

3% over the past ten years

AA The global economic environment

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Dr. Uwe Perlitz · September 2008 · Page 4

Oil price has skyrocketed since start of the millennium

AA The global economic environment

 Annual averages

 – 2006: USD 66/bbl

 – 2007: USD 73/bbl

 – 2008: USD 108/bbl

Reasons for oil price rise

 – Increased global demand

 – Production problems on the supply

side0

20

40

60

80

100

120

140

00 01 02 03 04 05 06 07 08

Price of Brent BlendUSD/barrel

Source: Global Insight

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Dr. Uwe Perlitz · September 2008 · Page 5

Euro still very strong against the US dollar 

Baseline scenario

 –USD/EUR exchange rate to hover 

around 1.50 until end-2008

Downside scenario

 – USD/EUR exchange rate of 1.60

(predicted deep recession in US)

AA The global economic environment

0,8

0,9

1,0

1,1

1,2

1,3

1,4

1,5

1,6

1,7

2000 2002 2004 2006 2008

Exchange rate

USD/EUR

Source: Bundesbank

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Dr. Uwe Perlitz · September 2008 · Page 6

Crude steel production – today &

tomorrowBB

AA The global economic environment

Focus on individual countries/regionsCC

ConclusionDD

Contents

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Dr. Uwe Perlitz · September 2008 · Page 7

Global crude steel output has risen sharply since 1997

Increase of some 5% p.a. over the

last ten years to more than 1.3 bn

tonnes (2007)

Faster-than-average growth in Asia

of more than 9% p.a.

Below-average growth in CIS, EU-

27 and North/South America

BB Crude steel production – today & tomorrow

Tonnes (million)

1997-2007

1997 2007 % p.a.

EU-27 193,9 210,3 0,8Germany 45,0 48,5 0,8

Italy 25,8 32,0 2,2

France 19,8 19,3 -0,3

UK 18,5 14,3 -2,5

Spain 13,7 19,1 3,4

CIS 80,6 124,0 4,4

Russia 48,5 72,2 4,1

North America 129,5 132,1 0,2

US 98,5 97,2 -0,1

South America 37,0 48,3 2,7

Brazil 26,2 33,8 2,6

Asia 308,6 754,3 9,4

China 108,9 489,0 16,2

Japan 104,5 120,0 1,4

India 24,4 53,1 8,1

World 799,0 1.343,5 5,3

Source: IISI

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Dr. Uwe Perlitz · September 2008 · Page 8

Steel industry concentration still low

 ArcelorMittal by far the biggeststeelmaker (nearly 120 million

tonnes); global market share of 

nearly 10%

The 15 biggest manufacturersaccount for one-third of global crude

steel output

Consolidation process likely to

continue

BB Crude steel production – today & tomorrow

Crude steel

output

2007 (milion tonnes)

ArcelorMittal LU 116.4

Nippon Steel JP 35.7

JFE Steel JP 34.0

Posco KR 31.1

Baosteel CN 28.6

Tata Steel IN 26.5Anshan-Benxi CN 23.6

Jiangsu Shagang CN 22.9

Tangshan CN 22.8

US Steel US 21.5

Wuhan CN 20.2

Nucor US 20.0

Riva IT 17.9Gerdau BR 17.9

Severstal RU 17.3

ThyssenKrupp DE 17.0

Sources: Metal Bulletin, IISI, Stahlmarkt

Company Country

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Dr. Uwe Perlitz · September 2008 · Page 9

Global crude steel output growth to slow until 2020

BB Crude steel production – today & tomorrow

0

1

2

3

4

5

6

7

8

9

10

1997-2007 2008-2020

% p.a.

Sources: IISI, DB Research

CISEU-27 North and South America

 Asia World

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Dr. Uwe Perlitz · September 2008 · Page 10

Global crude steel output will continue vigorousexpansion in absolute terms

 Annual growth of 3.5% until2020 to 2.1 billion tonnes

(1997-2007: over 5% p.a.)

Strong increase in output in

 Asia (5% p.a.)

Below-average growth in CIS

and South America

EU-27 and North America

only a small increase (0.5%

p.a. each)

BB Crude steel production – today & tomorrow

In 2020 over 2,000 million tonnes

Tonnes (million) 2007-2020

2007 2020 % p.a.

EU-27 210 224 0.5

CIS 124 171 2.5

North

Amerika 132 141 0.5

South

Amerika 48 63 2

Asia 754 1,422 5World 1,344 2,101 3.5

Sources: IISI, DB Research

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Dr. Uwe Perlitz · September 2008 · Page 11

Asia: Greatest leap forward in crude steel output

24%

10%

16%

39%

6%

5%

EU-27 CIS North America

South America Asia Other 

1997

Sources: IISI, DB Research

BB Crude steel production – today & tomorrow

11%

8%

7%

3%

68%

3%

EU-27 CIS North America

South America Asia Other 

2020

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Dr. Uwe Perlitz · September 2008 · Page 12

Crude steel production – today &

tomorrowBB

AA The global economic environment

Focus of individual countries/regionsCC

ConclusionDD

Contents

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Dr. Uwe Perlitz · September 2008 · Page 13

China dominates the world steel market

China has been the biggest steelmaker since 1997 (market share: 36%)

Has achieved technological parity with leading producers, but output of 

simple long products still exceeds that of flat products

High real GDP growth of 8% p.a. until 2020 will bolster steel demand

Enormous demand for steel thanks to huge infrastructure projects (dams,

port facilities, railways, motorways, power stations et al.) and pent-updemand for cars, household appliances, as well as both residential and

commercial buildings

Crude steel output growth of 7% p.a. until 2020 realistic, i.e. China’s

global market share to then exceed 50%

Nevertheless a net importer of certain high-grade steels

CC Focus on individual countries/regions

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Dr. Uwe Perlitz · September 2008 · Page 14

China a net exporter of steel since 2005

CC Focus on individual countries/regions

South Korea and Taiwan are

particularly affected by theChinese export boom

Rising exports also to North

 America

EU however less affected,companies have relied on

technological superiority

Besides simple steels for 

construction, China is also a

net exporter of individual flat

products-40

-30

-20

-10

0

10

20

30

40

50

60

96 97 98 99 00 01 02 03 04 05 06 07

Source: IISI

Net exports higher than total

Tonnes (million)

0.1

Germany in 2007

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Dr. Uwe Perlitz · September 2008 · Page 15

Chinese shipbuilding heading for global top spot

China is currently number 

three behind South Koreaand Japan

High growth rate in number of 

completed ships 1997-2007:

+21% p.a. (2002-2007: +34%p.a.)

By 2020 China will be the

global number one in

shipbuilding

Rising demand for steel is set

to continue

CC Focus on individual countries/regions

0

100

200

300

400

500

600

700

97 98 99 00 01 02 03 04 05 06 07

Index 1997=100

Completed ships

Source: VSM

China

World

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Dr. Uwe Perlitz · September 2008 · Page 16

India: Steelmakers expanding

Extensive expansions in steelmaking capacity are planned in order to

improve India’s infrastructure

Over the next 10 to 15 years India will require up to 10 million new

homes per year, pent-up demand for mobility: low car ownership rate

India has good growth prospects in the coming years on account of its

huge potential demand in the infrastructure segment By 2020 growth in crude steel output of 5% p.a. to 100 million tonnes;

nevertheless, still barely a 5% share of the global market

Big companies like SAIL and Tata Steel want to mature into global

playersÎ marked increase in steel export share can be expected(currently around 15%)

CC Focus on individual countries/regions

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Dr. Uwe Perlitz · September 2008 · Page 17

Construction is the biggest consumer of steel in India

In 2006 construction was by far 

the biggest buyer of steel

This will change little in future

given the enormousconstruction requirements

 – A prospective 600 new

shopping centres will be built

every year until 2010

CC Focus on individual countries/regions

30%

5%

20%

45%

Construction Mechanical engineering Automotive Other 

Client industry breakdown 2006

Sources: WV Stahl, DB Research

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Dr. Uwe Perlitz · September 2008 · Page 18

External trade to gain momentum in India’s steel sector 

Exports up 17% p.a. over the last

10 years to some 8 m tonnes

Export share currently 15%

compared with 7% in 1997

Import growth of 11% p.a.

Import share of 12% (1997: 9%)

Since 2002 imports have grown

faster than exports (28% vs. 17%

p.a.)

Important steel trading partners:

South Korea, Japan, Indonesia

CC Focus on individual countries/regions

0

1

2

3

4

5

6

7

8

9

1997 1999 2001 2003 2005 2007

Exports Imports

Sources: IISI, WV Stahl

Tonnes (million)

Net exporter of steel since 1999

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Dr. Uwe Perlitz · September 2008 · Page 19

CIS: Recovered from adjustment recession

Russia and Ukraine account for over 90% of CIS crude steel output

Following the adjustment-driven recession from 1993 to 1998 – when

steelmaking plummeted by about 25% – output is again on a clear 

uptrend

The continuous casting share of total steel output (currently 50%) is

likely to be driven higher by competition in the coming years (EU-27:96%)

Thanks to low labour costs and vertical integration, prices are much

lower than the EU level, especially for long products

Crude steel output to rise 2.5% p.a. until 2020, i.e. more slowly thanover the last 10 years. CIS share of global steel output then 8% (2007:

9%)

CC Focus on individual countries/regions

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Dr. Uwe Perlitz · September 2008 · Page 20

Growth in crude steel output higher in CIS than in EU-27

Growth in the CIS has been 3.6percentage points higher than in

the EU-27 over the last ten years

GDP rose much faster than in the

EU-27. Real increase of some 6%

p.a. over the last 10 years (EU-27: 2.5% p.a.)

Some momentum has been lost

recently – but nevertheless the

trend is positive

CC Focus on individual countries/regions

-10

-5

0

5

10

15

20

1997 1999 2001 2003 2005 2007

CIS EU-27

Source: IISI

% yoy

Large increase in 1999/2000 willnot be repeated

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Dr. Uwe Perlitz · September 2008 · Page 21

EU: Low growth despite high-tech steel

Declining specific steel consumption in developed economies (trend

towards service society, well-developed steel-intensive infrastructure,

substitution losses to plastics, non-ferrous metals and ceramics) Trend towards customer-oriented strategies and high-grade steels

could not prevent below-average growth in steel output (1997-2007:

+0.8% p.a.)

Europe remains a major steelmaking region nevertheless. Major advantages thanks to production links with customers in the car 

industry, mechanical engineering and electrical engineering

Crude steel production to grow 0.5% p.a. until 2020, i.e. world market

share to shrink by 5 percentage points to just 11%

CC Focus on individual countries/regions

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Dr. Uwe Perlitz · September 2008 · Page 22

EU: Steel output growth to lag behind GDP*

Major fluctuations in output

over the last 10 years; but

increase has been lower overallthan the GDP growth rate

CC Focus on individual countries/regions

-4

-2

0

2

4

6

8

10

1997 1999 2001 2003 2005 2007

Crude steel output Real GDP

Sources: IISI, DB Research

* EU-15

Crude steel production highlycyclical%

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Dr. Uwe Perlitz · September 2008 · Page 23

Germany: Only marginal output growth expected

Crude steel production 1997-2007: up 0.8% p.a. to 48.5 m tonnes

German steel industry can hold its own in Europe

Productivity in Germany has risen substantially – currently 526 tonnesper employee compared with around 452 in 2000. By comparison:around 300 tonnes per employee in the new EU states (2007)

Number of employees has fallen dramatically over the last 10 years(down 18%; industry as a whole: down 5%)

Segment focusing on qualitative growth and product innovations incollaboration with customers

Crude steel output to grow just 0.5% p.a. to 52 million tonnes until2020

CC Focus on individual countries/regions

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Dr. Uwe Perlitz · September 2008 · Page 24

Small increase in German steel output

The German steel industry

has posted only below-

average growth in the past

Cyclical slowdown between

2002 and 2005 resulted in

below-average growth in

Europe! (without this

exceptional occurrence it

would have in fact been

slightly above par)

CC Focus on individual countries/regions

-6

-4

-2

0

2

46

8

10

12

14

97 98 99 00 01 02 03 04 05 06 07

Germany EU-27 World

% yoy

Source: IISI

Much smaller increase thanglobal average

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Dr. Uwe Perlitz · September 2008 · Page 25

Germany has seen major productivity gains

Productivity in Germany has

risen strongly

High degree of automation,

modern facilities

CC Focus on individual countries/regions

0

100

200

300

400

500

600

1960 1970 1980 1990 2000 2007

Crude steel output per employeeTonnes

Source: WV Stahl

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Dr. Uwe Perlitz · September 2008 · Page 26

Number of steelworkers declining rapidly in Germany

Number of steelworkers has

fallen faster than in industry as a

whole over the last 10 years –

but has fluctuated heavily Decline in workforce slowing

down

CC Focus on individual countries/regions

-4

-3

-2

-1

0

1

2

97 98 99 00 01 02 03 04 05 06 07

Steel industry Industry overall

% yoy

Source: Statistisches Bundesamt

On the decline until recently

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Dr. Uwe Perlitz · September 2008 · Page 27

Crude steel output has been flat over the last 10 years

 – Resulting in sharp decline in world market share of 6 percentage points to

10%

Steel industry consolidation well advanced: major steelmakers like

Bethlehem and National Steel have disappeared; steel mills are

currently state of the art

Production conditions worse than in emerging markets with their 

vertically integrated steelworks

Crude steel output expected to grow by 0.5% p.a. until 2020

Î Decline in world market share of 3 percentage points to 7%

CC Focus on individual countries/regions

North America: Steel output growth lagging behind GDP

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Dr. Uwe Perlitz · September 2008 · Page 28

Crude steel output flat in North America

North American output growth of 

0.2% p.a. over the last 10 years is

the lowest regional reading

 ─ US (-0.1% p.a.), Canada

(+0.5%), Mexico (+1.9%)

South America has done much

better with an increase of 2.7%

p.a.

CC Focus on individual countries/regions

-15

-10

-5

0

5

10

15

1997 1999 2001 2003 2005 2007

North America South America

% yoy

Source: IISI

Growth in North America slower than in South America

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Dr. Uwe Perlitz · September 2008 · Page 29

South America: Favourable commodity base leading tocapacity expansion

Growing demand for steel has led to a significant rise in crude steel

output over the last 10 years from 37 million to 48 million tonnes (a30% increase overall)

The drivers are the auto industry, construction sector and engineering.

Steel capacity is being expanded again – Brazil has low-cost

commodity base on account of large iron ore deposits

 Argentina’s steel industry is mainly supplied with iron ore from Brazil

Until 2020 growth in crude steel output of 2% to be expected –

relatively stable share of world market of 3% (2007: 3.5%)

CC Focus on individual countries/regions

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Dr. Uwe Perlitz · September 2008 · Page 30

South America: Crude steel output rising significantly

Sector is dominated by Brazil and

 Argentina (together they are

responsible for 80% of South America’s crude steel otuput)

Growth over the last 10 years of 

2.7% p.a.

 ─ In Brazil above-averageperformance recently; Argentina

underperforming the

South American average

 ─ Trend set to continue in thecoming years

CC Focus on individual countries/regions

-15

-10

-5

0

5

10

15

20

1997 1999 2001 2003 2005 2007

Brazil Argentina South America

Source: IISI

% yoyStrong growth in Brazil recently

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Dr. Uwe Perlitz · September 2008 · Page 31

Crude steel production – today &

tomorrowBB

AA The global economic environment

Focus on individual countries/regionsCC

ConclusionDD

Contents

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Dr. Uwe Perlitz · September 2008 · Page 32

High-speed production, increasing consolidation

The global economy is losing momentum. Real GDP growth should

average 2¾% until 2020 compared with just over 3% for the last 10

years

The global steel industry will continue to expand during this period

driven by the catch-up process in Asian markets

 – More and more Asian countries are forcing their way into the global market Consolidation process continuing in order to improve the cost structure

 – In 10 to 15 years the world steel market will be dominated by just a few

steelmakers with annual production of over 100 million tonnes each

Shift to higher-quality products – especially in Europe

DD Conclusion

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Dr. Uwe Perlitz · September 2008 · Page 33

© Copyright 2008. Deutsche Bank AG, DB Research, D-60262 Frankfurt am Main, Germany. All rights reserved. When quoting please cite

“Deutsche Bank Research”.

The above information does not constitute the provision of investment, legal or tax advice. Any views expressed reflect the current views of the

author, which do not necessarily correspond to the opinions of Deutsche Bank AG or its affiliates. Opinions expressed may change without

notice. Opinions expressed may differ from views set out in other documents, including research, published by Deutsche Bank. The above

information is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty or 

representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.

In Germany this information is approved and/or communicated by Deutsche Bank AG Frankfurt, authorised by Bundesanstalt für Finanz-dienstleistungsaufsicht. In the United Kingdom this information is approved and/or communicated by Deutsche Bank AG London, a member of 

the London Stock Exchange regulated by the Financial Services Authority for the conduct of investment business in the UK. This information is

distributed in Hong Kong by Deutsche Bank AG, Hong Kong Branch, in Korea by Deutsche Securities Korea Co. and in Singapore by Deutsche

Bank AG, Singapore Branch. In Japan this information is approved and/or distributed by Deutsche Securities Limited, Tokyo Branch. In

 Australia, retail clients should obtain a copy of a Product Disclosure Statement (PDS) relating to any financial product referred to in this report

and consider the PDS before making any decision about whether to acquire the product.