Presentation for partners

Moscow, Russia

Telephone: +7 (495) [email protected]

Facebookhttps://www.facebook.com/VIABOWLING

LinkedInhttp://ru.linkedin.com/pub/alexander-shapovalov/28/38b/47/

GAME PLAY –

the leading equipment supplier for indoor children's and family

entertainment centers and amusement parks in Russia.

GAME PLAY -a subdivision ofVIA BOWLING

PRODUCTS, world producer and supplier of bowling

equipment

FOR OVER 15 YEARS WE HAVE BEEN ENGAGED IN THE ENTERTAINMENT BUSINESS in Russia, the Baltic and CIS

countries, providing comprehensive solutions for

FEC such as concept development, supply of

bowling / gaming devices, startup, training and

management. During this time 550 clients have used

our services.

We occupy 25% of the Russian bowling equipment market.

The total area of our warehouse for the spare parts /

consumer products and workshop amounts to 2000 sq. m.

The current business income is equal

to $ 3.3 million.

VALUABLE GAME PLAYFINAL PRODUCT:

an entertainment center with high Play-A-Bility

(how much fun your familyentertainment center is),

launched within the scheduled date and

the approved budget.

VIA BOWLING /GAME PLAY MISSION: To help its customers to create a high-

yielding, stable and competitive business, using the best experience of the

entertainment industry, their own innovations and reliable equipment.

PURPOSE OF THIS PRESENTATION:

To build the long-term business relations with the leading manufacturers and

developers of equipment for the entertainment industry, designers of the indoor amusement parks and business consultants in the entertainment field.

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GAME PLAY sets the priority for CONSTANT DEVELOPMENT,

search for new solutions in the marketing, logistics and service fields, as well as the use of innovative technologies.

Today we are trying to dip into the future of the Russian entertainment market and make a forecast of its development for the next 5 years.

Currently we have counted

186 SHOPPING AND ENTERTAINMENT CENTERS in Russia

that are already built or under construction and plan to install a bowling alley and entertainment equipment during 2014-2017.

We know each of them.

And they cover only 65% OF THE MARKET.

We estimated THE CAPACITY OF THE MARKET of equipment for Indoor family entertainment centers (small and large) in Russia up to

2017 at nearly 300 projects.

Our customer base includes

3500 POTENTIAL INVESTORS

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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Bowling in Russia

THE MARKET STRUCTURE of the shopping and entertainment centers in Russia is changing in a way that the share of megacities

(echelon 1) in the total demand for entertainment equipment is reducing because they have already reached saturation and the rates of introduction of the new centers are slowing down with each passing year. At the same time the share of the Premium

clients typical for the metropolitan cities is also decreasing.

VIA BOWLING/GAME PLAY TRADITIONALLY PROVIDES SERVICES TO

THE MIDDLE CLASS CLIENTS(echelons 2 and 3 on the diagram).

These are the bowling centers and bowling bars from 2 to 16 alleys, children's centers in the regional (local) shopping

centers and family entertainment centers in the surrounding shopping malls.

We are SECOND TO NONE in terms of quality-price ratio.

LOCATION OF OUR CLIENTS:

Regional shopping and entertainment centers (bedroom suburbs) with a total area of 100 thousand sq. m, free-standing

entertainment complexes, hotels, municipal sports facilities.

We CONSULT the clients on how to build an effective

business and prevent the fatalmistakes as well as how to

optimize the size of investment and reduce the time of investment return.

We SUPPORT our clients through a 24/7 hot line at

all business stages from the first contact to business

shutdown or sale

We are always there for you!!

To protect our clients from possible problems

we SUPPLY the equipment from

extremely reliable manufacturers,

PROVIDE the equipment maintenance without a

hitch and downtime.

We HELP our clients to find experienced

staff because we know

everyone, and everyoneknows us!

We play a significant role in the Russian market development. Our customers feel confident..

COMPETENCE AND QUALITY ARE OUR CREDO!We follow trends, accumulate experience and train our clients.

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The success of VIA BOWLING /GAME PLAY is based on the qualified staff. Some employees have been working in the

company since its foundation and are experts in their fields. 1. Name: Aleksandr Shapovalov2. Age: 41 3. Experience in the entertainment field: 17 years4. Experience in the company: 17 years5. Why I like to work in the company: I grew up

with it, I live with it, and I’m surrounded by interesting people and projects.

6. My professional plans: self-development and learning new things.Chief executive and founder

Aleksandr Shapovalov

Chief technology officer

1. Name: Konstantin Osipov2. Age: 41 3. Experience in the entertainment field : 12 years4. Experience in the company: 8 years. 5. Why I like to work in the company: I like it, because here I am surrounded by people that are interesting and nice to talk to. And most importantly, I am not ashamed of the products we offer in Russia. 6. My professional plans: new challenges and interesting projects.

1. Name: Svetlana Brusnikina2. Age: 45 3. Experience in the entertainment field: 6 years4. Experience in the company : 6 years. 5. Why I like to work in the company: We have a young and cheerful staff. It’s interesting not only to work together, but also to study and rest. We organize a lot of training sessions and often hold various events for employees and their families.6. My professional plans: To work and grow in the company where I 'm surrounded by wonderful people and great professionals, my colleagues.

Chief financial officer

1. Name: Anatoliy Ibleminov2. Age: 43 3. Experience in the entertainment field: 7 years4. Experience in the company: 7 years5. Why I like to work in the company: The development of the entertainment business in the Russian Federation as a new business area. The ability to implement large, original and high-tech projects. Understanding that we provide children and adults with joy, positive emotions and unforgettable impressions. We don’t sell equipment, we sell business. We create work places in the Russian Federation and CIS countries and develop the economy.6. My professional plans: To increase the volume of products sold and the number of projects completed. To develop the existing business and open new directions related to it.

1. Name: Evgeniy Shatygin2. Age: 53 3. Experience in the entertainment field : 16 years4. Experience in the company: 1 year5. Why I like to work in the company: My work is interesting and creative, it involves

constant search for information and learning from the experience of the leading entertainment centers, analyzing and comparing their projects on active family pastime, novelties of the entertainment equipment from leading manufacturers. I gladly communicate with new people, together we find original concepts and participate in the creation of the new entertainment centers in and out of Russia.

Chief sales officer

6. My professional plans : To find and implement. Participate in the implementation of outstanding amusement park projects, children's entertainment centers, family leisure centers. Find solutions that combine novelty, originality and attractiveness considering the specifics of the region and are cost effective for the clients.

FEC-business consultant

we are looking for:Long-term partners in the U.S. and Europe: manufacturers and developers of equipment for the entertainment field, designers of indoor amusement parks, business consultants in the entertainment industry.

Our offers:1. To meet on November 18-22, 2013 аtIAAPA Attractions Expo in Orlando (USA).2. To agree on a plan of goods/services promotion and sales in Russia.3. To enter into a cooperation agreement, dealership agreement.

Moscow, Russia

Telephone: +7 (495) [email protected] Facebook https://www.facebook.com/VIABOWLINGLinkedIn http://ru.linkedin.com/pub/alexander-shapovalov/28/38b/47/