Presentation for Les Roches students

Joe Di DonnaProfessional & educational background

Cultural background

Milan is the second-largest municipality in

Italy and the capital of Lombardy as well as

of the province of Milan. The basic

administrative division proper has a

population of about 1.3 million, while its

urban area is the 5th largest in EU and the

largest in Italy with an estimated population

of approximately 5.2 million.

My grandfather

and my father

were doctors.

Educational background

High School Diploma in Classical Studies – Milano

Laurea Magistrale (Master of Arts) in Political Sciences with Thesis

on “Woman’s image within the nowadays’ advertising-panorama”

at Università degli Studi di Milano

PhD (expected 2016) in Social Sciences and Politics with Research

on “History of the Italian touristic promotion in Switzerland

1919-1943” at Universitè de Lausanne

The jewel: from matter to symbol presented at IED

ModaLab - Milan – Italy – 2004

Bicycle world in Italy presented at VeloMondiale

- Montreal – Canada – 1992

Public relations in Industrial associations. A specific

case: ANCMA presented at International

College of Arts and Sciences – Milan – Italy –

1990

Woman’s image in the Advertising-communication

presented at International College of Arts and

Sciences - Milan – Italy – 1988

Conferences

History of the Italian touristic promotion in Switzerland 1919-

1943 presented at UNIL – Lausanne – Suisse – 2012

Social Media Optimization for SuperClubs Breezes Resorts &

SPA” presented at BiTS (Die Unternehmer-Hochschule)

– Iserlhon – Germany 2012

Analyse et développement de l'image de la femme dans la

communication commerciale de la Suisse Romande et le Tessin

presented at UNIL – Lausanne – Suisse – 2011

Social trends 2010 presented at ModaIn in FieraMilano –

Milan - Italy- 2009

Conferences

Social Media Optimization on Luxury Hospitality:

a case study Mandarin Oriental presented at the 2nd International

Conference on Marketing (ICOM 2014) – Sri Lanka - Colombo

- February 2014

Integrated Marketing Communications for luxury

hospitality presented at LCBR European Marketing

Conference 2013 – Frankfurt – Germany

Sensory Marketing Strategies in the Luxury Hospitality Industry:

Analysis of the most interesting sensory marketing strategies in some

prestigious luxury resorts will present on 2014 – InstSIS-

Orlando International Multidisciplinary Academic

Conference – August 2014 – Orlando USA

Conferences

Di Donna G. (2014) “ Sensory Marketing Strategies in the Luxury

Hospitality Industry: analysis of the most interesting sensory

marketing strategies in some prestigious luxury resorts” – Orlando –

USA – Journal of Strategic and International Studies

Di Donna G. (2013) “Analysis of multi-sensory marketing in a luxury

resort SPA” – Frankfurt – Germany - LCBR Proceedings

Di Donna G. (2012) “Social Media Optimization for SuperClubs

Breezes Resorts & SPA” – Iserlhon – Germany – Conference

Proceedings

Di Donna G. (1992) “Bicycle world in Italy” Velomondiale -

Montreal - Canada – Conference Proceedings

Di Donna G. (1988) « Figure Femminili emergenti nella

comunicazione pubblicità odierna » pag. 40 – La Pubblicità –

magazine

Di Donna G. (1988) « L’immagine femminile nella pubblicità

odierna » pag. 33 – La Pubblicità - magazine

Publications

International Public Relations for ANCMA (Motorcycles, Bicycles, Helmets, Clothing,

Accessories) - Italy

Italian Delegate in COLIBI (Bicycles) & COLIPED (Accessories) – Bruxelles – B

Promotion Manager for Editoriale Giorgio Mondadori – Italy

Marketing Manager for UNI (Italian Standard Body) – Italy

UNI delegate in ISO (Int’l Standard Body) – Geneva – CH

Public Relations Manager – GTS Group (Beauty Equipments & Cosmetics) - Italy

Marketing Consultant – PhotonLife (Lasers for beauty & medical sector) – Italy & US FL

Marketing Manager – White Sun (Sun Center Franchising) – San Marino

Social Trends Consultant – ModaIn (Textile) – Italy

International Consultant – TopJob (ICT Recritment) – Europe

Marketing Manager – FIM (Italian Powerboating Federation) – Italy

Communication Consultant – ICTsquare (web portal) – Italy

Content Manager – MisterHouse (web site) – Italy

Marketing Consultant – JTL Realty Inc Tampa/St. Petersburg (Resorts) - US FL

Marketing Consultant – Soitaab (Lasers for industry) – Italy

Projects Consultants – Emisphere & Equipe (Events agency) - Italy

Professional background in business sectors

Lecturer of Fashion Management, Fashion Marketing, Consumer Behaviour care

of:

IFA Paris - Shanghai

IED ModaLab & IED Comunicazione – Milan (also Coordinator Master

Area Fashion Marketing & Communication)

European Fashion School - Milan

Uptodate Fashion Academy - Milan

Istituto Moda Burgo - Milan

Tessile di Como - Milan

Italian Fashion School (c/o SIAM) - Milan

Professional background in educational sector (fashion)

Lecturer of Sociology and Copywriting at International College of Arts and

Sciences - Milan

Lecturer of Sociology, Communication & Media, Consumer Behaviour,

Copywriting for Camera Nazionale della Moda (Italian Fashion Chamber)

with the sponsoring of European Social Fund - Milan

Visiting Professor for Marketing, Communication, Sociology care of B.A. &

Masters & M.B.A. courses at European School of Economics – campuses of

Milan and Lucca

Module leader of Integrated Marketing Communications in Masters for the 5

campuses of European School of Economics – Milan-London-NY-Lucca-

Rome

Visiting Professor of International Marketing, Strategic Marketing, Fashion

Marketing at International Universities of Southern Europe care of Masters

and MBA of

Madrid Business School - Barcelona Business School - Valencia

International Business School

Professional background in educational sector

Les Roches

Since January 2010 I have started my activity in Les Roches like:

Marketing Lecturer for BBA/NEASC courses

Marketing Lecturer for BSc/LRG courses

Marketing consultant for IP projects

Marketing consultant for Capstone

Marketing tutor for BSc dissertations

Member of Marketing pathway

Member of Research Faculty Council

Member of Swiss Marketing

Association

Member of Associazione

Italiana Carabinieri (Italian

Military Police)

1st category Trainer of body

building IFBB-FIACF

Other activities

Contacts

Joe Di Donna

Email

[email protected]

Professional Network

www.linkedin.com/in/joedidonna

Academic Network

http://lesroches.academia.edu/JoeDiDonna

Twitter for fun

@JoeDiDonna1