Presentation for DFW Social Media Marketing on August 17, 2009

© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved 1DFW Social Media Marketing

August 17, 2009

DFW Social Media Marketing DFW Social Media Marketing DFW Social Media Marketing DFW Social Media Marketing

August 17, 2009August 17, 2009August 17, 2009August 17, 2009

Are You &/or Your Company Are You &/or Your Company Are You &/or Your Company Are You &/or Your Company ready to be LinkedInready to be LinkedInready to be LinkedInready to be LinkedIn®®®®????

PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor

http://www.cvisiontech.com/


August 17, 2009© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved

Business Business Business Business ÕnlineÕnlineÕnlineÕnline NetworkingNetworkingNetworkingNetworkingNorth TX Affiliate of Integrated AlliancesNorth TX Affiliate of Integrated AlliancesNorth TX Affiliate of Integrated AlliancesNorth TX Affiliate of Integrated AlliancesBÕN Instructors• Diana GatsThe Alternative Board–Dallas Metro WestVPT Enterprise, LLC

P: [email protected]://linkedin.com/in/dianagats

• Lucinda RuchThe Alternative Board–N. DallasFacilitating Into The Future, LLC

P: 972-370-2386 [email protected]://linkedin.com/in/lucindaruch

• Est. 2003 in Denver, Colorado– Training on LinkedIn since Q1

2006– 10 US Training Locations with

IA-Certified Instructors

• CEO - Mike O’Neil– (24,000 LinkedIn Connections)

• World leader with 400+ Group Training +7000 students– Workshops, Webinars, Speaking

at conferences

• Dozen varieties of LinkedIn, Social Media training– Basics, Sales, Marketing,

Recruiting, Profiles, Groups…




August 17, 2009© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved 3

MIT

StanfordHarvard

Stanford, Oxford

Key Social Media PlayersKey Social Media PlayersKey Social Media PlayersKey Social Media Players• A Social Network

is a community of people

• Social Networks vary - interests, members & uses

• LinkedIn caters to a BUSINESS audience

How man

y are usin

g these fo

r?

How man

y are usin

g these fo

r?

How man

y are usin

g these fo

r?

How man

y are usin

g these fo

r?

-Business

-Recruitin

g

-Job Sear

ch

-Re-conne

cting

-Connect

ing

-Competit

ive Intellig

ence

-Social Fu

n




August 17, 2009Property of Diana S. Gats

TodayTodayTodayToday’’’’s Objective: s Objective: s Objective: s Objective:

Answer these questions . . .�What is LinkedIn?

�Why would I use LinkedIn?

�What are key components?

�What can you do immediately?

�Tips





Value & Value & Value & Value & Success StoriesSuccess StoriesSuccess StoriesSuccess Stories• Assemble LinkedIn components to support your new

Marketing strategy

• Tool to Obtain more clients or a new job

• Connect with prior colleagues

• Build awareness of your business & you – how many people are looking at you?

• Leverage Google searches

• Huge user compiled database

• Post events to get to (invisible) people

• Find & share with others who have common interests

• Resource for questions





LinkedIn = Strategic Marketing ToolLinkedIn = Strategic Marketing ToolLinkedIn = Strategic Marketing ToolLinkedIn = Strategic Marketing Tool

• HUGE Database on www– 43M users

• Information about you and your company is a record

• The records are connected

• The connections form a network YOU can use

• What can you do with a database of 43M users?

LinkedInDatabase




August 17, 2009

LinkedInLinkedInLinkedInLinkedIn®®®®

• Launched in May 2003 (Founded in CA, Bay area)

• A free business-oriented social networking site mainly used for professional networking

• Double in Size in the past year:– July 2008: 22 million members and 157 staff– July 2009: 43 million members and 375 staff

• Includes professionals from 170 different industries and Executives from ALL of the Fortune 500

• Adding 500,000 new users per WEEK

• Owned by Bain Capital

• #1 On-Line Business Network

7




August 17, 2009

LinkedInLinkedInLinkedInLinkedIn®®®® Member DemographicsMember DemographicsMember DemographicsMember DemographicsLinkedInLinkedInLinkedInLinkedIn’s rich profile data allows for highly accurate and valuable targs rich profile data allows for highly accurate and valuable targs rich profile data allows for highly accurate and valuable targs rich profile data allows for highly accurate and valuable targetingetingetingeting

Entire Network = 43+ Million Professional MembersEntire Network = 43+ Million Professional MembersEntire Network = 43+ Million Professional MembersEntire Network = 43+ Million Professional Members

Segment ExamplesSegment ExamplesSegment ExamplesSegment ExamplesSmall &

Medium

Business

Professionals

Business

Decision

Makers

Financial

Service

Professionals

Sales

Professionals

Marketing

Professionals

Startup

Professionals

Corporate

Executives

IT

Professionals

Career

Changers****

Professionals Professionals Professionals Professionals

working in working in working in working in

companies with companies with companies with companies with

between 50 between 50 between 50 between 50

and 500 and 500 and 500 and 500

employeesemployeesemployeesemployees

Directors & Directors & Directors & Directors &

Above At Above At Above At Above At

Any Size Any Size Any Size Any Size

CompanyCompanyCompanyCompany

Finance Finance Finance Finance

Professionals, Professionals, Professionals, Professionals,

or those who or those who or those who or those who

work in the work in the work in the work in the

Financial Financial Financial Financial

Services Services Services Services

IndustryIndustryIndustryIndustry


Whose Job Whose Job Whose Job Whose Job

Function is Function is Function is Function is

SalesSalesSalesSales

Marketing Marketing Marketing Marketing

Professionals,Professionals,Professionals,Professionals,

or those who or those who or those who or those who

work in the work in the work in the work in the

Marketing & Marketing & Marketing & Marketing &

Advertising Advertising Advertising Advertising

IndustryIndustryIndustryIndustry


working at working at working at working at

companies with companies with companies with companies with

1111----50 50 50 50


Directors & Directors & Directors & Directors &

Above At Above At Above At Above At

Companies Companies Companies Companies

With More With More With More With More

Than 500 Than 500 Than 500 Than 500



whose job whose job whose job whose job

function is IT function is IT function is IT function is IT

or or or or

EngineeringEngineeringEngineeringEngineering


who have who have who have who have

changed changed changed changed

positions or positions or positions or positions or

employers in employers in employers in employers in

the last 60 the last 60 the last 60 the last 60

daysdaysdaysdays

3.6 million 5.8

million

6.2 million 2.4 million 2.3 million 3.4 million 2.0 million 4.6 million 970k

Custom Audience SegmentsCustom Audience SegmentsCustom Audience SegmentsCustom Audience Segments

Job functionJob functionJob functionJob function IndustryIndustryIndustryIndustry Company SizeCompany SizeCompany SizeCompany Size SenioritySenioritySenioritySeniority

GenderGenderGenderGender # of Connections# of Connections# of Connections# of Connections DMADMADMADMA AgeAgeAgeAge





1Source: LinkedIn Web site & Advertising Age

LinkedIn MembersLinkedIn MembersLinkedIn MembersLinkedIn Members

• LinkedIn User Stats– Average Household Income - $109,000

– Average Years of Experience – 15 yrs.

– Average Age – 41 yrs.

– >36% “Decision-makers”

– 2.3M have >3 PC’s in the home

– 3M listened to iTunes in the last 30 day

– 1.8M own a Blackberry or Treo device





Basics:LinkedIn.com Home Page Tour

• Key Components– People - Jobs - Answers - Companies - Accounts & Settings

LiveLiveLiveLive






• Search– People - Jobs - Companies - Answers - Inbox - Groups

LiveLiveLiveLive






• Home

• Groups**

• Profile*

• Contacts*

• Inbox*

• Applications- Events**

*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Profiles Plus ClassProfiles Plus ClassProfiles Plus ClassProfiles Plus Class

**This**This**This**This is a subject of:is a subject of:is a subject of:is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class

LiveLiveLiveLive






*This*This*This*This is a subject of:is a subject of:is a subject of:is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class

• Inbox

• Network Updates

• Group Updates*

LiveLiveLiveLive





Basics:Basics:Basics:Basics:LinkedIn ComponentsLinkedIn ComponentsLinkedIn ComponentsLinkedIn Components

LinkedIn

People Jobs Answers Companies

Home

Accounts &

Settings

Groups

Profile

Contacts

In Box

Applications

Jobs Home Answer Home

Advanced

Answer Search

My Q&A

Search

Companies

Browse

Industries

Add a

company

Companies in

your network

Account

Setting

Profile Setting

Email

Notification

Home Page

Setting

RSS Setting

Groups

Personal

Privacy

Reading List

Events

Google

Ask

Questions

Answer

Questions

My Network

Search

Advanced Job

Search

People

Jobs

Companies

Answers

Inbox

Groups

Slideshare





Methodology OverviewMethodology OverviewMethodology OverviewMethodology Overview

• Most start / started here

• Very few have developed a clear strategy for how to use LinkedIn

StrategyStrategyStrategyStrategy ProfileProfileProfileProfile NetworkNetworkNetworkNetwork ApplicationsApplicationsApplicationsApplications SearchingSearchingSearchingSearching

STEPS 1- 4STEP 0





Your Strategy for using LinkedIn

Think about the people you know, would like to get reacquainted with, those who could be beneficial in providing information or credibility. Think about how to attract them as well as find them.

Think about the people you know, would like to get reacquainted with, those who could be beneficial in providing information or credibility.

Think about how to attract them as well as find them.

Step 0: Your StrategyStep 0: Your StrategyStep 0: Your StrategyStep 0: Your Strategy





Profile DevelopmentProfile DevelopmentProfile DevelopmentProfile DevelopmentHarnessing the power of a well-developed profile.

Who are you?

Who is your company?

Who do you want to attract?

Step 1a: LinkedIn ProfileStep 1a: LinkedIn ProfileStep 1a: LinkedIn ProfileStep 1a: LinkedIn Profile





(Personal) Profile Is . . .

• Your web page on the LinkedIn web site– Your Identity

• Biography, Brochure, or Ad

– About YOU and your organization

– Must Match the official company story

– Forward Thinking

– MARKETING-ORIENTED

– Focused on KEYWORDSthat attract others

Tip: Microsoft Word Template – Provided in LinkedIn Workshops

LiveLiveLiveLive





Profile Components• Header/Headline

– Incl. photo

• Summary and Specialties*• Experience (Work History)*• Education*• Additional Information*

– Web Sites– Interests– Groups and Associations

• Contact Settings*• Recommendations*Recommendations*Recommendations*Recommendations*

*This*This*This*This is a subject of:is a subject of:is a subject of:is a subject of: Profile Plus ClassProfile Plus ClassProfile Plus ClassProfile Plus Class

LiveLiveLiveLive




August 17, 2009

Tip: Ask for RecommendationsTip: Ask for RecommendationsTip: Ask for RecommendationsTip: Ask for RecommendationsLiveLiveLiveLive




August 17, 2009

LI Profile:LI Profile:LI Profile:LI Profile:Your Face to the World Your Face to the World Your Face to the World Your Face to the World




August 17, 2009

Tip: Tip: Tip: Tip: Get the Word Out Get the Word Out Get the Word Out Get the Word Out ––––Use your Status Bar to communicate!Use your Status Bar to communicate!Use your Status Bar to communicate!Use your Status Bar to communicate!

LiveLiveLiveLive





Tip: Track your Marketing Presence

• Your profile has been viewed by 15 people15 people15 people15 people in the last 7 days7 days7 days7 days• Who’s Viewed My Profile?

Tip: To see more people, upgrade your account.

LiveLiveLiveLive





Information without Searching*Information without Searching*Information without Searching*Information without Searching*• Who is:

– Updating their profile– Connecting to who– Joining what group– Recommending who

• When viewing an individual profile who else did they also view

• Etc. . .

*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class





Step 1b: Company ProfileStep 1b: Company ProfileStep 1b: Company ProfileStep 1b: Company Profile

Description

Statistics

Specialties

Employees




August 17, 2009

Company Profile:Company Profile:Company Profile:Company Profile:

• Company Overview

• Locations

• Company Statistics

• News

LiveLiveLiveLive





Build Your LinkedIn NetworkThink about who you want to be connected to strategically as well as colleagues. Connections matter!

Step 2: Build Your Network: What’s Your Plan?





Philosophy of Connecting:Small vs. Large

Six degrees of separation• Small Networks

– Nice to “vouch” for and qualify your connections

– Best for Executives, especially at large companies

• Big Networks– More prospects– More INBOUND connections– More respect, sought after– Best for Sales, Recruiting, Job

Seekers

• Personal decision – how many you connect to

Your Connections

Your trusted friends & colleagues

183

Two Degrees away

Friend of friends, each connected to one of your connections

82,300

Three degrees away

Reach these users through a friend and one of their friends

6,035,200

“Example”





Invite Super-Connected People

• Builds overall network size FAST

• Recruiters have largest LinkedIn networks

• Profiles say 500+ connections

• Invite to connect

• Search on “LION” and “TopLinked.com”





Invitation Process• Invite people already on LinkedIn!

– Conserves Invitations, already have networks

• Invite individuals– Custom message to each, reference info in profile

• Invite Small Groups of Individuals*– Networking event (business cards)– Alumni meeting– Custom message to group

• Invite a LARGE Group*– Same message to all– Upload a database (Excel, CSV)– Beware of potential issues if not done right

Tip: People Not on LinkedIn - Forward email of BÕN training sessions

*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Profile Plus ClassProfile Plus ClassProfile Plus ClassProfile Plus Class





Invitation Accepting Process

Use this in most casesUse this for Invitations you

do not want to acceptTip: Never use

this

LiveLiveLiveLive





Turn Invitations into OpportunitiesTurn Invitations into OpportunitiesTurn Invitations into OpportunitiesTurn Invitations into Opportunities





Step 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsJoin or Create GroupsJoin or Create GroupsJoin or Create GroupsJoin or Create Groups

• Join to get notice of meetings, education, people of same interest, etc

• Create groups (for Social Media Marketing)

LiveLiveLiveLive





Step 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsGroup MessagingGroup MessagingGroup MessagingGroup Messaging

• Invite group to view your website or video on YouTube

Business Example





Step 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsFind or Create EventsFind or Create EventsFind or Create EventsFind or Create Events





Integrated Business ApplicationsIntegrated Business ApplicationsIntegrated Business ApplicationsIntegrated Business Applications

Using applications in LinkedInThink about which tools support your strategy?

What tools will you still use with LinkedIn?

Which applications attract? Find your targets?

Are you using them individually or integrated?





Tool: Presentation and SlideshareTool: Presentation and SlideshareTool: Presentation and SlideshareTool: Presentation and Slideshare

• Slide Share .ppt

• Share

• Download

• Favorite

• Tweet

Jamey Milionis Wozniak Jamey Milionis Wozniak Jamey Milionis Wozniak Jamey Milionis Wozniak –––– Business OwnerBusiness OwnerBusiness OwnerBusiness OwnerJoeJoeJoeJoe’’’’s Hitch, Trailer and Truck Accessories s Hitch, Trailer and Truck Accessories s Hitch, Trailer and Truck Accessories s Hitch, Trailer and Truck Accessories

Attracted

24 Views!




August 17, 2009

Tool: Create PollsTool: Create PollsTool: Create PollsTool: Create Polls




August 17, 2009

Tip: Use LinkedIn AnswersTip: Use LinkedIn AnswersTip: Use LinkedIn AnswersTip: Use LinkedIn Answers




August 17, 2009

Tip: Be Seen As An Expert Tip: Be Seen As An Expert Tip: Be Seen As An Expert Tip: Be Seen As An Expert ––––Answer QuestionsAnswer QuestionsAnswer QuestionsAnswer Questions





Search the LinkedIn NetworkSearch the LinkedIn NetworkSearch the LinkedIn NetworkSearch the LinkedIn Network

Wealth of information at your fingertips! Think about how to leverage user generated data into knowledge you can use.

Step 4: Search CapabilitiesStep 4: Search CapabilitiesStep 4: Search CapabilitiesStep 4: Search Capabilities





Searching (SEO)Searching (SEO)Searching (SEO)Searching (SEO)� Search for an Individual target by:

– Name and other distinguishing characteristics to quickly locate the person – Common interests – Groups & keywords– Shared relationships – Get introduced

� Search for Information & Knowledge:– Access information never available before and member reliable– Find the right knowledge, or groups to make you more productive– Find the right groups to get you noticed– Know your competition

� Search on Events

� Search by skill sets to surface “inroads” to be “Advocates” into your target companies

� Conduct reference searches on potential job candidates and business partners

� Saved Searches




August 17, 2009

Tip: Master Search ScreenTip: Master Search ScreenTip: Master Search ScreenTip: Master Search Screen

Full Name

First and Last nameCompany

Always by Key words anywhere!




August 17, 2009

Search (LinkedIn) EventsSearch (LinkedIn) EventsSearch (LinkedIn) EventsSearch (LinkedIn) Events




August 17, 2009

Use Reference SearchUse Reference SearchUse Reference SearchUse Reference Search





Searching*Searching*Searching*Searching*

Objective: Business Development or Job Search– Companies that you need contact info

– Possibly size and employees

– Possibly by Industry or Geography

– Individuals – Titles, Summary, Interests

– Competitors

– A relationship who can introduce you to a key contact

– Etc.

*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class

“Examples”




August 17, 2009

Use Company SearchUse Company SearchUse Company SearchUse Company Searchto Gain Insightsto Gain Insightsto Gain Insightsto Gain Insights

---- Job Interviews

Job Interviews

Job Interviews

Job Interviews

---- Competitive knowledge

Competitive knowledge



-Current & Prior employees

Current & Prior employees



to contact

to contact

to contact

to contact




August 17, 2009© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved

Success Stories Success Stories Success Stories Success Stories

Job Search Monster & Dice failed. LinkedIn: 2 Interviews and a job thru linking to a former TI colleague —Ron Scott, DRS

Job Search LinkedIn was key to landing 2 jobs in a row —Scott Schultz, Enterprise Sales Executive, KRONOS Software

Intelligence Search

LinkedIn provided information that would never be readily available on the internet, providing a small company the inside knowledge to bid like a large company; Several $1000’s in the pipeline now- David Lethe, SANSTools, Inc.





Success Stories Success Stories Success Stories Success Stories Get noticed FAST!!

Increase SEO!!

Mayor Candidate hit page 1, 2 entries, within 4 days of posting on LinkedIn. LinkedIn kept Mayor Candidate in the top 2 slots on Google, pg 1 -some days ahead of the existing Mayor. Was always ahead of (6 yr) councilman opponent.

Here’s the traffic on LinkedIn: “Your profile has been viewed by 7 people in the last 7 days. In the last 3 days, you

have appeared in search results 8 times.” - Mayor Candidate

Posted LinkedIn Profiles Plus as Event. Yogi Patel, Posted LinkedIn Profiles Plus as Event. Yogi Patel, Posted LinkedIn Profiles Plus as Event. Yogi Patel, Posted LinkedIn Profiles Plus as Event. Yogi Patel, searched, found & attended class. 3x since Yogisearched, found & attended class. 3x since Yogisearched, found & attended class. 3x since Yogisearched, found & attended class. 3x since Yogi

Yogi Patel, Pratham USA

Sales

ROI: 1 Hour on LinkedIn generated $10K in sales and ROI: 1 Hour on LinkedIn generated $10K in sales and ROI: 1 Hour on LinkedIn generated $10K in sales and ROI: 1 Hour on LinkedIn generated $10K in sales and a bid for $75Ka bid for $75Ka bid for $75Ka bid for $75K Kimberly May, President of WnR, Inc, TAB

Sales




August 17, 2009

Paula's LinkedInPaula's LinkedInPaula's LinkedInPaula's LinkedIn®®®® Success StorySuccess StorySuccess StorySuccess Story• In January 2003 Paula was a research analyst at Verizon who worked

with Leigh Ann, a research manager.

• In April of 2003 Leigh Ann moved to Seattle to work for Microsoft.

• Before Leigh Ann moved she connected with Paula via LinkedIn.

• Fast forward to 2007 – Paula became a Virtual Assistant and updated her LinkedIn profile to reflect her career change.

• Leigh Ann read the weekly “Status Update” email that LI sends out and noted Paula’s career change.

• Fast forward to 2008 – Leigh Ann has lunch with Brenda, a vendor who lives in San Francisco, who mentions that Brenda is looking for an administrative support. Leigh Ann remembers Paula’s career change and connects Brenda with Paula.

Paula gained Brenda as a client because of LinkedIn.





Success StoriesSuccess StoriesSuccess StoriesSuccess Stories

• Investment Banker Uses LinkedIn to Land Investment Banker Uses LinkedIn to Land Investment Banker Uses LinkedIn to Land Investment Banker Uses LinkedIn to Land $300,000 in New Business$300,000 in New Business$300,000 in New Business$300,000 in New Business

• SVP Gets $250,000 Opportunity Because of SVP Gets $250,000 Opportunity Because of SVP Gets $250,000 Opportunity Because of SVP Gets $250,000 Opportunity Because of LinkedInLinkedInLinkedInLinkedIn

• VP of Sales and Business Development Makes VP of Sales and Business Development Makes VP of Sales and Business Development Makes VP of Sales and Business Development Makes Millions Using LinkedInMillions Using LinkedInMillions Using LinkedInMillions Using LinkedIn

Refer to LinkedInRefer to LinkedInRefer to LinkedInRefer to LinkedIn’’’’s Resource Center for $250K s Resource Center for $250K s Resource Center for $250K s Resource Center for $250K –––– Millions Successes:Millions Successes:Millions Successes:Millions Successes:

Independent Surveys *:Independent Surveys *:Independent Surveys *:Independent Surveys *:81% Generated exposure for my business61% Increased my traffic/opt in list

52% Helped rise in search engine rankings35% Helped me close business

*Source: Michael Stelzner, Social Media Marketing Industry Report 2009 Market Tools





StrategyStrategyStrategyStrategy SearchingSearchingSearchingSearchingProfileProfileProfileProfile NetworkNetworkNetworkNetwork ApplicationsApplicationsApplicationsApplications

Attracting: Find MeAttracting: Find MeAttracting: Find MeAttracting: Find MeTargeting: Find New OpportunitiesTargeting: Find New OpportunitiesTargeting: Find New OpportunitiesTargeting: Find New Opportunities

Define Your LinkedIn StrategyDefine Your LinkedIn StrategyDefine Your LinkedIn StrategyDefine Your LinkedIn Strategy

Profile Network Applications Searching

�� Robust profile ��Join / Create Groups

��Presentations / Slideshare / Video

��Targeted Searches

�� Robust company profile

�� Individual Connections

��Tool bars ��Routine Searches

��Open / super connections

��Polls

�� Find Events ��Mobile

��Blog

��Ask / respond to messages





Tip:Do You Know these: Gotcha’s*• LinkedIn gives you a lifetime supply of 3,000 invitations

– You don’t know how many you have left until you are down to your last 1,000.

– Replying to an Invite through LinkedIn counts as an Invite (Invite is different then connecting)

• “I Don’t Know Bob” – IDK

– One option for responding to an invitation

– Penalizes the sender

– Just a few of these (5) and your account gets restricted

• Direct Selling

– A partnership approach to selling activities works best.

– Leads to IDK’s, ignoring of communications

• Account Frozen

– Send an e-mail to [email protected] asking for re-instatement

• Make sure you have only 1 profile

– If more then one, need to delete others (Make sure you know how to do it!)

*This*This*This*This is a subject of:is a subject of:is a subject of:is a subject of: Profile Plus ClassProfile Plus ClassProfile Plus ClassProfile Plus Class





Value & Value & Value & Value & Success StoriesSuccess StoriesSuccess StoriesSuccess Stories

� Assemble LinkedIn components to support your new Marketing strategy

� Tool to Obtain more clients or a new job

� Connect with prior colleagues

� Build awareness of your business & you – how many people are looking at you?

� Leverage Google searches

� Huge user compiled database

� Post events to get to (invisible) people

� Find & share with others who have common interests

� Resource for questions





QuestionsQuestionsQuestionsQuestions





Recommendations for AttendeesRecommendations for AttendeesRecommendations for AttendeesRecommendations for Attendees

• What are possible next steps? – Do You Have a LinkedIn strategy

– Join groups

– Search for events, colleagues, companies, and new connections

– Update your status regularly

– Add at least one application

• Training Sessions with BÕN Instructors

• Other BÕN Services for Individuals and Businesses– Customized Training & Consulting

– Profile Setup Services





HandsHandsHandsHands----on Training Workshopson Training Workshopson Training Workshopson Training Workshops

LLLLLLLLiiiiiiiinnnnnnnnkkkkkkkkeeeeeeeeddddddddIIIIIIIInnnnnnnn WWWWWWWWoooooooorrrrrrrrkkkkkkkksssssssshhhhhhhhooooooooppppppppssssssss

Presented by

Business Online Networking (BÓN) “The Official North Texas Affiliate of Integrated Alliances”

This series of two-hour, instructor-led, hands-on workshops will be taught with web access so you can work on

your LinkedIn® profile in class. When you finish this series you will be able to strategically use LinkedIn® to find

customers and be found by them. Your on-line business presence with be greatly improved.

Class #1: LinkedIn® Profiles PLUS September 11, 2009 1:30–3:30 pm Cost: $69.00

The Profile PLUS Development Workshop is for new or experienced LinkedIn users. A strong LinkedIn® profile builds your

professional brand, increases your credibility, positions you higher in Google® searches, and makes you more attractive to

do business with and a more desirable candidate. This nuts and bolts program will help you to create a professional, eye

catching profile that will put you ahead of your competition. This two-hour workshop provides

expert education. You must have a LinkedIn profile in place prior to the workshop! Please visit www.LinkedIn.com to

begin your profile.

To Register click here, or type in:

http://lippftwcarrollton091109.eventbrite.com

Location of Workshops: eePartseePartseePartseeParts 1505 Wallace Drive, Suite 102, Carrollton, TX 75006 Sponsored by EduCorp _____________________________________________________________________________

Class #2: LinkedIn® Sales & Marketing August 21, 2009 1:30–3:30pm Cost: $69.00

The LinkedIn® Sales and Marketing Workshop teaches those responsible for bringing business in the door how to use the

LinkedIn® tool most effectively to make more money for your company and for you. Beyond basic education on LinkedIn,

it covers specific strategies for the most common selling scenarios – hunting for business, named/targeted accounts,

territories, vertical markets, business partners and sales channels. This course jump starts you on your marketing plan

with strategies for on-line branding, creating/managing LinkedIn Groups and search engine optimization.

It is highly recommended that you take Profiles Plus Class prior to Sales & Marketing.

To Register click here, or type in:

http://lismftwrichardson092509.eventbrite.com

Location of Workshop: DeVry University 2201 N. Central Expressway, Suite 200, Richardson, TX 75080

Contact BóN Instructors

Diana S. Gats 972-255-5634 [email protected]

Lucinda Ruch 972-370-2386 [email protected]

LinkedIn Profile PlusLinkedIn Profile PlusLinkedIn Profile PlusLinkedIn Profile PlusSeptember 11, 2009

LinkedIn Sales & LinkedIn Sales & LinkedIn Sales & LinkedIn Sales & MarketingMarketingMarketingMarketing

September 25, 2009





• Please take our survey!

• Invite us (Lucinda & Diana) to be speakers at Lunch & Learn sessions or other events

• Sign up for Training

• Come see us and invite usinvite usinvite usinvite us to be “LinkedIn”– http://linkedin.com/in/dianagats– http://linkedin.com/in/lucindaruch

• Business card for drawing



Presentation for DFW Social Media Marketing on August 17, 2009

Technology

watermarked

land investment

master search

home page

linkedin generated

company profilestep

linkedin profilestep

leverage google