Presentation Flow Part A – The Challenge

Presentation Flow

Part A – The Challenge

Part B – The Solution

Part C – The Partnership

The Challenge

Part A

Who’s Doing Business via Your Customers Websites?

Suppliers, business partners and clients perform business transactions and receive information.

Organized crime stealing financial information, legal documents, marketing plans, client information.

Protecting your customers

You Protect their business

Business continuityBackups

Physical securityNetwork security (firewalls, etc.)Content filtering

You Protect their server

Protecting your customers

You Protect their business

Business continuityBackups

Physical securityNetwork security (firewalls, etc.)Content filtering

You Protect their server

“Close to 75% of today's attacks are tunneling through applications. Application-level firewalls are something that any critical infrastructure company needs to look at.”

-- Gartner

dotDefender at Your Service

dotDefender automatically stops attempts to hack websites.

Allows you to provide bettersecurity for your customers

Opportunity to add another premium security service to your portfolio

An additional connection to your customers

Protects your reputation and exposure

in case of attack

The Solution

Part B

Server plug-in for Apache, IIS and ISA.

Approved by dotDefender

Blocked by dotDefender

- Firewall- Anti-virus/ spam- Authentication

- VPN/SSL- Net IDS- Net IPS

dotDefender Positioning

dotDefender Security EnginesdotDefender Security Engines

Why Security Rules?

Security rules define the patterns that indicate hacking

Generic rules based on hacking techniques, not specific applications

Main benefits Low false-positives rate Strong security with low

maintenance

Technology Summary

Software plug-in

Non - intrusive

Triple Security engines

Rule-based

Low maintenance

Product Benefits for Hosting

Comprehensive Solution Multiplatform –

Apache, IIS, ISA

Independent of customer applications

Solutions for shared & dedicated servers

High scalability

Non-intrusive: no effect on

traffic or network.

Simple Operation Easy to install and

operate Low maintenance

The Partnership

Part C

Applicure at a Glance

Jan 2004

Incorporated

Apr 2007

IPO TASE: APCR

Offices

UK Office, London

US Office, NY

Israel R&D office

Working Together

dotDefender Updates & upgrades Training Marketing materials 2nd level Support Account manager

Application security Reports Installation Professional services 1st level Support

Hosting provider

Applicure provides you

You provide toyour Customers

The Business Model

Hand in hand with your

business model

Software as a Service (SaaS) for Dedicated Hosting

Customized solution for Shared Hosting

Reseller model for projects & integration

SaaS Projections

No of Servers

Monthly Revenue per

server Hosting %3000 150.00€ 35%

Projections

Year 1 Year 2 Year 3

% Penetration 5% 12% 21%

Yearly revenue 94,500.00€ 226,800.00€ 396,900.00€

Proven Experience

“I highly recommend dotDefender™ to any hosting service, as well as to website owners who are looking for a viable web application firewall”

Israeli Governmental ISP

Your Business Opportunity

Increase revenue and profitability.

Develop additional services.

Improve customer retention.

Summary

Urgent need for protection

Practicable security solution

Hand in hand with your business model

Business OpportunityBusiness Opportunity

Application Security for

Hosted Servers

Thank youThank you

Increase in Vulnerabilities

0

2000

4000

6000

8000

10000

2001 2002 2003 2004 2005 2006 (Q1-Q3+33%)

NVDCERT

OSVDB

Security ProductsSecurity Products

Network traffic protection

Traffic encryption

Access control

Identify risks

Application level protection

Firewall

SSL/ VPN

IPS

Vulnerability scanners

WAF

Security Market TrendsSecurity Market Trends

Content security (anti-virus, anti-spam, etc.): $7 billion.*Firewall/ VPN: $1.5 billion.**Red Herring predicts application security will be a must-have in a few years.

* *Checkpoint website

* Informetics Research company

***IDC Research company

Applicure at a Glance

Jan 2004 – Incorporated

Apr 2007 – IPO TASE: APCR

The Management Team

Moshe Basol – Founder & Chairman

Yaacov Sherban - CEO

David Allouch – Founder & CTO

Carl Hartman – Manager US Operations

Andrew Mahler- Manager Hosting Sales