CLAIM THE ROAD CZAR ELECTRIC MOTORCYCLES CZAR LRE
CLAIM THE ROAD
CZAR ELECTRIC MOTORCYCLES
CZAR LRE
millennial mentality
CLAIM THE ROADSEGMENTATION
MALES MAKE UP OVER 75% OF THE MOTORCYCLE MARKET - DEPARTMENT OF TRANSPORTATION
ADULTS BETWEEN THE AGES OF 21 AND 34 BOUGHT JUST 27 PERCENT OF ALL NEW VEHICLES SOLD IN AMERICA, DOWN FROM THE PEAK OF 38 PERCENT IN 1985 - THE ATLANTIC MONTHLY
T H E H I G H C O S T O F O W N I N G A C A R A N D E N V I R O N M E N TA L C O N C E R N S C O M P E L M I L L E N N I A L S T O D R I V E L E S S - A U T O R E N TA L N E W S
S O U T H W E S T R E G I O N
G E O G R A P H I C S E G M E N TAT I O N
CAL IFORNIA OFFERS A REBATE TO ALL PURCHASES OF ELECTR IC VEHICLES
ARIZONA AND CAL IFORNIA OFFER FREE PARKING METERS TO ELECTR IC VEHICLES
S W O T A N A LY S I S
S T R E N G T H S
R E D U C E D E M I S S I O N S , C O S T S AV I N G S O N F U E L , R E D U C E D M A I N T E N A N C E C O S T S
W E A K N E S S E S
N O B R A N D N A M E A S S O C I AT I O N , L A C K O F S A L E S C H A N N E L S
O P P O R T U N I T I E S
TA X I N C E N T I V E S , H E I G H T E N I N G E M I S S I O N S TA N D A R D S , R A I S I N G F U E L P R I C E S , G R E E N I N I T I AT I V E , L O W N U M B E R O F C O M P E T I N G C O M PA N I E S
T H R E AT S
L O W A M O U N T O F C H A R G E S TAT I O N S , C O N S U M E R P R O D U C T K N O W L E D G E
FUEL COSTS - $1 ,200 PER YEAR
ENVIRONMENTAL COSTS - ?
GASOLINE MOTORCYCLES
NEW MARKET SEGMENT
O N E Y E A R G O A L S
I N F O R M C O N S U M E R S O F T H E C Z A R B R A N D A N D B E N E F I T S O F T H E I R P R O D U C T S
T H R E E Y E A R G O A L S
P E R S U A D E C O N S U M E R S T O S W I T C H F R O M C O N V E N T I O N A L A U T O M O B I L E S T O E L E C T R I C M O T O R C Y C L E S
F I V E Y E A R G O A L S
B E C O M E T H E L E A D I N G M A N U FA C T U R E R O F E L E C T R I C M O T O R C Y C L E S
L I M I T E D D R I V I N G R A N G E +
L O N G C H A R G I N G T I M E S
= T H E L O N G E S T T R I P I S T H E T R I P T O T H E O F F I C E
OTHER ELECTR IC MOTORCYCLES
P R O D U C T M I XD I F F E R E N T M O D E S O F C H A R G I N G
C I T Y - G E N E R AT O R O N LY C H A R G E S @ B AT T E R Y C H A R G E < 2 0 %
T R AV E L - G E N E R AT O R C H A R G E S @ B AT T E R Y C H A R G E < 9 0 %
E L E C T R I C M O T O R - 8 2 H P 1 0 2 L B / F T
B AT T E R Y C A PA C I T Y - 1 2 K W H
A S S E M B L E D V E H I C L E - 6 1 5 L B S
B I K E W A R R A N T Y - 2 Y E A R S U N L I M I T E D M I L E S
B AT T E R Y W A R R A N T Y - 5 Y E A R S 1 0 0 , 0 0 0 M I L E S
AVAILABLE @
CZAR ELECTRIC MOTORCYCLE
DEALERSHIPS
P L A C E S T R AT E G I E S
E X C L U S I V E D E A L E R S H I P S L O C AT E D I N U R B A N A R E A S
T E C H N I C I A N S A R E T R A I N E D A N D C E R T I F I E D B Y C Z A R I N S T R U C T O R S
V E H I C L E S T O B E I N S P E C T E D B Y T E C H N I C I A N S B E F O R E H A N D O F F
P R O M O T I O N A L M I X
F E AT U R E A D S I N M O T O R C Y C L E M A G A Z I N E S
P R O M O T I O N A L M I X
F O C U S A D S T O W A R D E N V I R O N M E N TA L LY C O N S C I O U S M I L L E N N I A L G E N E R AT I O N ( B U S S T O P S , B I C Y C L E S H O P S , E T C . )
H I G H L I G H T C O S T B E N E F I T S
P R O D U C T P R I C I N G
P R I C I N G S T R AT E G Y
L R E S TA R T I N G P R I C E - $ 1 5 , 5 0 0 . 0 0
VA L U E - B A S E D P R I C I N G
TA R G E T C O S T I N G D E V E L O P M E N T W A S U S E D F O R T H E D E S I G N O F T H E C Z A R L R E
CZAR ELECTRIC MOTORCYCLES
ELECTRIC TO MOVE YOU
FUEL TO GET YOU THERE