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PRESENTATION ELEVATION
Michael Weiss @mikepweiss
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Who is this guy? AND WHAT IS
HE DOING HERE?
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Still Chasing THE ROCK AND ROLL
DREAM
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Now you know MICHAEL
WEISS
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My Goal For
TODAY
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EDUCATE INSPIRE ENGAGE
3
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The human brain not only looks for the
UNEXPECTED but actually craves it
Gregory Berns
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We do not pay attention to
BORING THINGS
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Do something different
EVERY 10 MINUTES
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FIRST THINGS FIRST Most people are not good LISTENERS
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There is more
LISTENING
in the room than
TALKING
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FILTERS: Beliefs Values Attitudes Personality Culture Prejudices
Interests Expectations Assumptions Memories Images past and future Past experience
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External DISTRACTIONS
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Ironic Process Theory THE MORE WE TRY TO SUPPRESS THOUGHTS
THE MORE THEY SURFACE
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Non-Verbal COMMUNICATION
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RULE #1: This is not about you.
It’s about the AUDIENCE.
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You are not the HERO
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You are YODA
The audience is
LUKE SKYWALKER
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You are here to
SERVE
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But we’re AGENCY PEOPLE
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RULE #2: We are in the business of PERSUASION
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Aristotle said that one of the most important parts of a speech is to PRODUCE
PERSUASION
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Communication is the
TRANSFER OF EMOTION
Seth Godin
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Who’s thinking about the PINK
ELEPHANT?
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What is your STYLE?
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RULE #3
It is critical that you IDENTIFY &
ACCEPT your style.
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Until you do, you will
not be able to FOCUS
on what you want to say.
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Get OUT of your
HEAD
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“Wanting to be SOMEONE
else is a waste of the person YOU ARE”
- Marilyn Monroe
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“Once we believe in OURSELVES,
we can risk curiosity, wonder, spontaneous delight, or any other
experience that reveals the HUMAN SPIRIT.” - ee cummings
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If you are not NERVOUS you are not HUMAN
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“You’re never really COMFORTABLE.
Even though you may think you are…you
really aren’t.”
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What about your
CADENCE?
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Are you a
FAST talker?
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Or do you TAKE YOUR TIME?
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The power of the PAUSE
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Punctuation is to readers as pausing is to your
LISTENERS - Keith Bailey
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“The right word may be effective, but no word was ever as effective as a rightly timed
PAUSE” - Mark Twain
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3SHOWS
CONFIDENCE
SLOWS YOU DOWN
GIVES YOU
TIME TO THINK
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Anyone still thinking about the PINK
ELEPHANT?
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How do you use your HANDS?
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Are you aware of your FACE?
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How do you use your
BODY?
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At the 1988 DNC Clinton was
BOO’ED off the stage
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Clinton uses his HANDS
better than anyone
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Repetition REPETITION
Repetition
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It was hard not to feel his PASSION
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STORYTELLING
STORYTELLING
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Campfires have been replaced with
PROJECTOR BULBS
Nancy Duarte
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You don’t have to tell the
ENTIRE STORY
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We fear that we are not worthy.
And that DISCONNECTS
US - Brene Brown
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We have to be willing to be VULNERABLE*
*Do something where there are no guarantees
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We need to stop
CONTROLLING &
PREDICTING
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EMOTIONS are
CONTAGIOUS
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RULE #4 If you don’t believe it
NEITHER WILL THEY