Presentation DKS SocialSmart

Juan Francisco García Founding Manager

May 2014

DKS SOCIALSMART: COMPETITIVE INTELLIGENCE AND ANALYTICAL PORTAL FOR SOCIAL MEDIA

SAN FRANCISCO | BARCELONA | MADRID

2

Contents

1 DatKnoSys

2 DKS SocialSmart

3 Features

4 Value proposition

DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

3

The Challenge: Datknosys

DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND REGISTRY, PRICES,…

We are experts providing a global business overview to improve decision making. DatKnoSys merges internal and external data in order to enrich the information .

COMPETITORS’ DATA

CUSTOMER OPINION MY DATA

MY BUSINESS

SALES, Nº COSTUMERS, ADVERTISING INVESTMENT ,…

POSTS IN SOCIAL MEDIA, BLOG , SURVEYS,…

INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, PRESS RELEASES,…

EXTERNAL DATA


4

Presence of the company in the social networks

Customer’s Accounts in Multiple Social Networks

DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

5

What do you need to know to have a global vision of what is happening?

Analyze :

All the accounts of the company

Other accounts (competitors, complementary companies, subsidiaries...)

Measure ROI (return of investment)

How to analyze all the accounts?

The platform uses leading edge indicators to measure brand’s performance as well as comparison with competitors


6

Features:

Measure ROI

Web Clipping

Active Listening

Competitive Intelligence

Quantifies and calculates the ROI of social media activities.

Analyzes the relative position of your brand compared with competitors.

Identifies specific mentions, All messages are gather and analyzed to identify trending topics and content evaluation.

Searches for keywords on the Internet, identifying the contents of interest doing a ranking of importance.


7

How to measure ROI in Social Media?

Opportunity cost is calculated based on ROI on social media activity and comparing the main indicators of DKS SocialSmart with traditional metrics:

Reach = Leads Reach x Activity = Impressions Virality, Engagement, Mentions =

Interaction Mentions by third parties = Sponsorship DKS SocialSmart provides social media return on investment based on investment level and brand/market sector.


8

How to know what our competitors are doing?

Compare the following brand’s indicators with competitors : Reach: Number of people connected to your brand Activity Number of messages (content generation) Engagement: Number of mentions generated Virality: Number of times a message is shared Mentions Number of times your brand has been

referenced by user


9

How to assess the most influential people?(Influencers)

By determining key users: key opinion liders, influential people, trolls,…

Identifying the followers that show the most activity.

Detecting those influencers that have more KLOUT.


10

How to know our followers?

Determining the number of the unique and shared followers

Identifying those followers more attached to our brand.

Geotag and classify trending topics by location and execute precise target marketing campaigns.

Followers won and followers lost of our brand and ours competitors.


11

Defining the most important keywords. Analyzing publications’ contents :

- Detecting categories. - Identifying trending topics. -Detecting mention’s likes and sentiment.

Concepts analysis to undertsand what is perceived from different company departments: Customer service, price,-...

How to identify the most important topics?


12

How to classify message’s sentiment ?

Detecting your followers’ languages including: English, Spanish and regional languages, (catalán, euskera, gallego,…).

Analyzing if the sentiments mentions of each brand are positive, negative or neutral, based on text mining and semantic analysis.

Monitoring the evolution of the sentiment


13

How to identify relevant content?

Thanks to the web clipping module , DKS SocialSmart searches for keywords on the Internet (websites, blogs, forums, social networks,…), identifying the contents of interest and creating a ranking of importance .

It provides for each keyword:

: URL in which the publication appears. Publication language. Content summary. Relevance.


14

How can I obtain more information advantages?

Filtering the information by the characteristics that you desired : sentiment, language, time, profile…

Integrates client data (online and offline) to gain a global business view and establish a particular social CRM. Automatic generation and delivery of customized reports, saving time and enhancing decision making.


15

How it works?

DKS SocialSmart uses reliable data and provides you with confidence that you’re never miss a single social comment or action.

Adapts to company needs, and users’ segmentation as desired.

Looks for news, publication and content about a brand across the web for detailed analysis.

Provides a Clear and

understandable data visualization with interactive graphics that are modified according to filters.

Automatic generation and delivery of customized reports, saving time and enhancing

decision making.


16

DKS SocialSmart

All of this based on a flat rate and access mode from any standard browser


17

Value proposition

We are experts in integration and data analysis

We extract the most of your company’s data

and market data Providing a clear business overview

to understand what is happening We suggest you

actions that you may carry out Leave you decide

with the maximum information

17 [email protected] | +34 686 71 25 19 | Twitter: @DatKnoSys 17 DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com

Thank you! We are at your service

Juan Francisco García| Founder &CEO

[email protected]

www.datknosys.com

© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved

SAN FRANCISCO | BARCELONA | MADRID

Presentation DKS SocialSmart

Business

competitors datknosys

sentiment datknosys

datknosys demographics

user datknosys

external data datknosys

number of mentions

social media activity

accounts competitors