Presentation CTIA WirelessBroadband

7/31/2019 Presentation CTIA WirelessBroadband

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CTIA-The Wireless Association

The Mobile Connection:Wireless Broadband


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Wireless is a Competitor in the BroadbandMarketplace Wireless, cable, telephone all go into the Internet cloud

Consumers are served by productdifferentiation

TheInternet

Two Central Points


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The Basics of the Mobile Ecosystem

Underlying network providers FCC licensees. Handset and Infrastructure providers e.g., Sony Ericsson,

Motorola, Nokia, Samsung, Lucent, Nortel, etc.

Third-party content / applications developers and providers,

which may include both content generators, and contentaggregators.

Aggregators combine content, such as news, sports, and otherinformation for provision to end-user customers throughcarriers and MVNOs.

Mobile Virtual Network Operators (MVNOs), operating onlicensees networks but offering consumers their own brandedapplications and content.


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The U.S. Wireless Story

At mid-year 2006, 180 wireless licensees served 219 millioncustomers nationwide71% of all Americans. Thats anincrease of 110 million customers from year-end 2000.

The FCC has found that 98% of Americans live in counties in

which three or more licensed wireless service providers offerservices, and 94% in counties where four or more licensedwireless providers offer service.

Multiple MVNOs also compete in the wireless marketplace,serving approximately 10% of wireless customers.


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Multiple Wireless Licensees Compete Nationwide

Source: FCC 1

1th CMRS Competition Report


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1G - Analog Technology Standard

AMPS (Advanced Mobile Phone Service)

2G - Digital Technology Standards

TDMA (Time Division Multiple Access) most being upgraded to GSM Cingular

CDMA (Code Division Multiple Access) Verizon Wireless

Sprint-Nextel

GSM (Group Standard for Mobile) Cingular

T-Mobile

iDEN (Integrated Digital Enhanced Network) most being upgraded to

CDMA

Competition Between Providers and Technologies


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2.5 to 3G Next Generation Networks

CDMA CDMA 1X, 1XEVDO (Evolution Data Only) CDMA 1X up to 144 kbps

CDMA EVDO 400 kbps to 2 Mbps Max (400-700 kbps)

GSMGPRS, EDGE, UMTS, WCDMA, HSDPA GPRS 144 kbps Max (50-70 kbps) (Global Packet Radio System)

EDGE 384 kbps Max (144 kbps) (Enhanced Data for GSM Evolution)

HSDPA up to 3.6 Mbps 550 kbps to 1.1 Mbps (High Speed Downlink

Packet Access) UMTS / WCDMA 384 Kbps to 2 Mbps

4G The Next Step in High Speed Networks Evolving options, e.g., WiMAX, and further extensions of existing

standards

Evolving Wireless TechnologiesWhere We Are and Where Were Going


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4G: The Next Phase of Wireless Evolution

Sprint Nextels 4G WiMAX strategy:

Sprint Nextel plans to develop and deploy the first 4G nationwidebroadband network beginning in 2007using mobile WiMAX IEEE 802.16e-2005 technology as the standard.

The company's deployment plans target a launch of the advancedwireless broadband services in trial markets by the end of 2007 withplans to deploy a network that reaches as many as 100 million people in2008. Sprint Nextel plans to expand mobile WiMAX network coveragethereafter. (Initial markets include Chicago and Washington, DC)

Sprint Nextel is expecting to invest $1 billion in 2007 and between $1.5billion and $2 billion in 2008 relating to the 4G mobile broadband

network.

Aiming to deliver data rates of 2 to 4 Mbps.

Source: Sprint Nextel


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High-Speed Wireless Technology Snapshot

According to the FCC, by the start of 2006:

CDMA 1xRTT and/or 1xEV-DO has been launched in at leastsome portion of counties containing 283 million people, orroughly 99 percent of the U.S. population.

GPRS, EDGE, and/or WCDMA/HSDPA has been launched inat least some portion of counties containing 269 million people,or about 94 percent of the U.S. population.

Higher speed technologies, EV-DO and WCDMA/HSDPA, areavailable in counties containing 63 percent and 20 percent of

the U.S. population.

Source: FCC 11th CMRS Competition Report


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Next Generation Network Rollout in the United States

Estimated by County

Source: FCC 11th CMRS Competition Report


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Wireless licensees are deploying advanced networks

across Americaincluding carriers of all sizes

Verizon Wireless has launched an EVDO-based broadband service that is

available in 242 major metro areas in 41 states that are home to more than200 million people, with average speeds of 400-700 kbps, bursting to 2.0

Mbps. Verizon is now upgrading to EVDO Rev. A in six states, boosting

average download speeds to 450-800 kbps, and upload speeds to 300-400

kbps

Sprint Nextels mobile broadband network reaches more than 200 millionpeople nationwide, in 9,473 communities, offering average download

speeds of 400-800 kbps. Its EVDO Rev A network now covers more than

95 million people, boosting upload speeds to 350-500 kbps, and download

speeds to 600 kbps-1.4 Mbps. Sprints entire mobile broadband network is

expected to be upgraded to Rev A by 3Q07

Cingular Wireless HSDPA-based BroadbandConnect service has beendeployed in 33 states, Puerto Rico, and the District of Columbia, with

average speeds of 400-700 kbps. Customers are able to use 3G in 165

cities, including 73 of the top 100 markets


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Wireless licensees are deploying advanced networks

across Americaincluding carriers of all sizes

Alltels AxcessSM Broadband service is available in more than100 markets in 19 states, offering speeds of 400-700 kbps withbursts up to 2.4 Mbps. Alltels AxcessSM Mobilink service isavailable in markets in at least 34 states, offering speeds up to

114 kbps.

T-Mobile USA has announced it will spend $2.7 billion by 2008in building a 3G UMTS/HSDPA network. T-Mobile currentlyoffers mobile Internet access through its GSM/GPRS network,and operates a network of more than 8,000 wireless hotspots

in the U.S.


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making available a wide variety of advanced

applications

Alaska Communications offers its ACS Mobile Broadband inAlaska.

Alaska DigiTel offers wireless data service in Alaska.

Cellular South offers CDMA-based wireless data service in theSoutheastern U.S.

Dobson Cellular, operating in 16 states, introduced itsSignalink data service in September 2005.

GCI offers GSM-EDGE-based broadband service in Alaska.

Midwest Wireless, now owned by Alltel, offers Mobile WirelessInternet service in the Upper Midwest.

U.S. Cellular offers its Brewbased easyedge EnhancedWireless Service in all of its markets.


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including Mobile Video and Data Services

Competing mobile television networks / services now include:

MobiTV (offered by Alltel, Cellular South, Cingular, MidwestWireless, and Sprint Nextel in the U.S., and by CentennialWireless and Verizon Wireless in Puerto Rico).

Modeo (formerly Crown Castle Mobile Media, launching in30 cities beginning in 2006).

V CAST (Verizon Wireless continental U.S. offering).

Qualcomm / MediaFlo USAs MediaFloTM System (intendedto deliver multimedia content to wireless consumers viaexisting CDMA1X and UMTS systems, and overQualcomms 700 MHz spectrum).

Aloha Partners HiwireTM subsidiary also plans to offer MobileTV using 700 MHz spectrum.


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Wireless is a Competitor in the Broadband

Marketplace

In the first of 2006, total high-speed lines grew 26%, from 51.2million to 64.6 million lines, and 59% of all adds were mobilewireless subscriptions(FCC High-Speed Services for Internet

Access, January, 2007)

From June 2005 to June 2006, mobile wireless share of totalbroadband lines rose from 1% to 17% of total broadbandlines.(FCC High-Speed Services for Internet Access report)


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Broadband Speedometer MaximumDownload Speeds

Wireline 2.5 G Wireless 3G Wireless 4G Wireless

CableModem

768kbp

s

30Mbps

56kbps

144kbps

144kbps

384kbps

2Mbps

3M

bps

3

.6Mbps

2Mbps

Dial-UpADSL

IXRTT

GPRS

EDGE

EVDO UMTS /WCDMA

HSDPAEVDORev. A

WiMAX

2

0Mbps

FiOS

30Mbps

3M

bps

1.5

Mbps

ADSL

ADSL

15Mbps

5M

bps

FiOS

FiOS

Multiple Sources: Webopedia, bandwidthplace.com, PC Magazine, carriers, ISPs

Notto

Scale


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Broadband Speedometer Ranges

Wireline 2.5 G Wireless 3G Wireless 4G Wireless

CableModem

Upto768kbps

144kbps

384kbps

Dial-UpADSL

IXRTT

GPRS

EDGE

EVDO UMTS /WCDMA

HSDPAEVDORev. A

WiMAXFiOS

Upto30

Mbps

Up

to3Mbps

Upto1.5

Mbps

ADSL

ADSL

Upto15

Mbps

Up

to5Mbps

FiOS

FiOS

1-6Mbps

2

-4Mbps

220-3

84kbps8

00kto1.1

Mbps

450-800kbps

400-700kbps

50-70kbps

28-45

kbps

Multiple Sources: Webopedia, bandwidthplace.com, PC Magazine, carriers, ISPs

Notto

Scale


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Consumers Benefit From ProductDifferentiation


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Wireless Licensees and MVNOs Compete

Across Many Dimensions

Wireless service providers compete on the basis of price,features and innovative handsets, including branded andexclusive product and service offerings, such as:

Content targeted to specific demographic groups, such as Helios mobile

MySpace, or

Combinations of content and handsets such as Virgin Mobiles Txt Toneswhich is based on an exclusive deal with a major record label and isavailable only on Virgins Kyocera Cyclops phone, or

Other exclusive features, such as the pre-loaded Virgin Mobile AudioMessaging service available on the Cyclops phone, and

T-Mobiles converged HotSpot@Home offering combining T-MobilesWiFi hotspot access and licensed wireless network service for seamlesscoverage using a single multimode device.


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Wireless Phones Have Become Multifunction

Devices

Source: QUALCOMM


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How Cell Phones Access the Web

The primary way in which wireless phones and devices initiallyaccessed the Internet and Web is through a protocol called the

Wireless Access Protocol (WAP) and its associated markup

language, the Wireless Markup Language (WML).

WAP is an open technology based on Internet technologies WML is based on XML (extensible markup language) - HTML

The three main reason why wireless Internet uses WAP: Transfer speed

Size and readability

Navigation

Smaller screens, more limited colors, slower connection speeds

Advanced cell phones and Aircard-enabled laptops now handleHTML

Wireless Access Protocol (WAP)


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Source: QUALCOMM

Globally, More than 200 Mobile BroadbandDevices have been Introduced


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A Complex Environment Requiring Close

Collaboration to Create a Positive Experience

There are literally hundreds of handsets and wireless-enableddevices available in the U.S. (www.PhoneScoop.com lists 818handsets and wireless-enabled devices such as PDAs,Blackberries and SmartPhones).

Number and variety of devices and players requires carriers

and their partners to deal with hundreds of combinations ofnetworks, handsets, messaging platforms, billing systems, anduser interfaces to ensure consistent delivery of content toconsumers (including games, music and video programming,messages, etc.).

Carriers and aggregators need to work together and with third-party content providers to ensure interoperability, quality userexperiences, and to block objectionable content (e.g., spam).

Carriers are extending CPNI protections to these servicesthrough contracts with third-party content providers.


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Carriers and Content Providers Must Work

Together to Create Seamless Access for Consumers

Web Video Needs a Middleman to Go Mobile, Producers of entertainment content are interested in reaching millions of cellphoneusers in the U.S. but mostly need to work with wireless-service providers, due to thecomplex technologies required to deliver video and downloadable songs to handsets.Cellphone operators can reformat and distribute content to millions of subscribers.(Wall Street Journal, Nov. 8, 2006, p.B-2)

Verizon,YouTube Aim to Bring Web Videos to Cellphones, TV

"Though many cellphones provide Internet access, it is difficult for cellphone users to watch

video on the Web, in part because it typically isn't formatted for cellphone screens. But

cellular operators such as Verizon Wireless have the technology to bring video, music, and

other entertainment options to those screens." (Wall Street Journal, Nov. 7, 2006, p.A-1)

The Mobile Word allows wireless consumers to watch and listen

to your favorite minister's sermons, special events, and Christianrelated content wherever you are. How does it work? Depending on your type of phone and carrier, The Mobile Word

service consists of either a BREW, Java, or WAP application that runs on your mobilephone. The Unity In Values network and carrier networks work together to broadcastthe video content. (http://themobileword.com/register/FAQ.aspx)


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Policies to Further Broadband Adoption

Wireless Should Not be Subject to Any Net Neutrality Rules

Allow the Market to Continue to Work Regulate Only in theEvent of Market Failure

Regulation, If Necessary, Should Occur at the National Level Ensure that Wireless Carriers Have Access to Spectrum

Eliminate Regulations that Favor Certain Technologies orClasses of Providers (e.g., Universal Service and Intercarrier

Compensation)

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