Presentation Coms 2013

Digital Business DevelopmentArjan van Liere

Present Media / Online Strategists

Travelling around the world...

...trying to find new customers?

To reach niche segments?

Or find local partners?

Reach your global customerwith online !

- 24/7 available- speaks every language- never sleeps- always at hand- very cost effective

The online world is developing fast!

Growth internet penetration: 27% in 2013 to 38% in 2015

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Mobile will outnumber people in 2014

Souce: International Telecoms Union

Start with understanding the markets and the need of potential customers

Know how the target group worksSource: What’s on the mind of the engineer - Market Outlook

Generate ideas Share knowledge

Design & prototype

Create a unique proposition and find the right touchpoints

An average of 7.6 touchpoints is needed before an engineer takes action!

E-blasts

Internal communications

Call-to-Action (CTA)

Distribution activities

LANDING PAGE

Online banners

Collateral

Use integrated digital media

Funnel management is a process

Proven approach

Digital business development starts today!

ARE YOU READY?

http://www.presentmedia.nl

Thank you!

http://www.digitalbusinessdevelopment.org