By Westerman, D., Van Der Heide, B., Klein, K. A., & Walther, J. B. (2008). How do people really seek information about others?: Information seeking across Internet & traditional communication channels Presented by Lynne Wa
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ByWesterman, D., Van Der Heide, B., Klein, K. A., & Walther, J. B. (2008).
How do people really seek information about
others?:
Information seeking across Internet & traditional communication
channels
Presented by Lynne Watanabe
What channels + choices do I make?
think about your
TARGET
Lesser known
anonymous
Non-anonymous
…b
ut fi
rst
URT
Uncertainty Reduction Theory
…sorry for the onion analogy
Subsequent research shown to expand URT to dating relationship
Just one channelYo
u’v
e
Got…
ICT Succession Theory(Info. Comm. Tech) at Work
Stephens 2007
Game Time!
Study Conclusions:
• Indiv. more likely to use channels which allow them to maintain anonymity when seeking info about a less-known target.
• When seeking info about ‘well-known’ target, indiv. is more likely to use channels which can ID them.
• Social Networking Tools are fav. for both ID & unID.
•Slide 1-6, 8, 9 from Flickr•Slide 7 from http://www.newzonfire.com/connected.html
Presentation by: Lynne Watanabe
Credits:
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