China Light Festival Discover a tradition that China has celebrated for centuries
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China Light Festival
Discover a tradition that China has celebrated for centuries
For centuries, lanterns and lampions have been lit on the fiftheenth day of the first month in the Chinese calender to pray for a good harvest, and gain to favour of Taiyi,
god of heaven.
A Chinese tradition...
A legend tells of a god who wanted to punish the human race by setting fire to the earth. An old, wise man hit upon an ingenious solution: he got people to light torches, lanterns and
fireworks,to fool the god. Make him believe the world was already burning, and left mankind in peace.
The origin of Chinese light festivals
Till today, the lantern festivals are still held each year around the country. Each major Chinese city has its own light festival. They attract millions of visitors and tourists.
During Chinese New Year, families go out to watch the beautiful lanterns and light objects, made by Chinese artists.Each light object
tells a legend, sage or symbolizes an old Chinese story.
China Light Festival B.V. brings the Chinese tradition of light festivals to the rest of the world.
Several successful light festivals have been held in the Netherlands and Belgium already .
2012 Chinese Garden Hortus Haren
50.000 visitors
2013 The Euromast Park Rotterdam
125.000 visitors
2009/2010 Emmen Zoo
130.000 visitors
2014 Antwerp zoo
103,000 visitors Utrecht botanische Tuinen
90,000 visitors
A group of Chinese artists and craftsmen of China Light Festival B.V. will make the objects on the spot. In a few weeks, the whole festival location will be transformed into a magical Chinese wonderland.
The exhibition of enchanting light objects includes a 100+-‐metre-‐long dragon, a huge Temple of Heaven, the famous panda’s and other
fantastical characters, flowers and animals.
Besides the exhibition of light objects, shows, performances, food & drinks and children’s activities will turn a visit into an unforgettable experience.
Publicity
A national campaign gives a lot of promotions to the public and the city.
Total publicity value: € 631.520,00 Potentially reach of 974.000 unique
persons on social media
Items on national television with over 2 million viewers
National visibility by outdoor campaign
Light festival brings positive effects on city tourism.
Tourism
Interested in a China Light Festival in your city?
Please contact China Light Festival B.V.
Yun Zhu: +31 (0)6 41377584
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