Perpetual Hanger for Information Bandwidth, Social Networking and Communication's Business Evolution. Dr Dragan Boscovic Senior Director, Wireless Systems and Networks ARTC, Motorola Inc. Presentation at University of Novi Sad Novi Sad, 10th Sept 2008. PC Households. - PowerPoint PPT Presentation
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• Modern communication is most defined by introduction of Personal Computer in 1975 and Internet service in 1979
• These two innovations are mostly responsible for democratization of modern communication by enhancing convenience, affordability and utility and generating a whole new concept of Computer Mediated Communication (CMC).
• Technology is expanding at an ever accelerating rate:– Telephony took 75 years to reach 50 million users– Radio 38– Television 13– Internet 4
Source: The Story of Human CommunicationWilbur Schramm, Harper & Raw Publishers 1988
Society evolves with Communication Technology … and vice versa
• Distance is disappearing as a factor in the cost of communications. • Coupled with the sense of “presence” that new technologies allows,
this enables real sense of telecommuting! • Cities no longer dominate the economic landscape. • Communication Technology Redefines Social Networking
– 55% of Internet users say their email exchanges have improved their connections to family members (Pew, 2000, p. 7)
– 42% of college students use the Internet primarily to communicate socially (Jones, 2002)
– 90% of teens using IM use it to ‘‘stay in touch’’ with geographically distant friends or friends not in their own school (Lenhart et al., 2005)
– 20% of teens have asked someone out using IM, and 19% have broken up with someone using IM (Lenhart et al., 2005)
Source: Preliminary Development of a Model and Measure of Computer-Mediated Communication (CMC) Competence Dr. Brian H. Spitzberg, School of CommunicationSan Diego State University
Growth of Distributed / P2P ApplicationsLeveraging above trends
Explosion of Personal ContentAnd Contextual Information
Increased Capabilities of Edge DevicesProcessing Power, StorageEmbedded Networking
Increased Bandwidth of Access NetworksWired and Wireless
Growth of Home NetworkingMultiple Devices Networked
Photos
Movies
Music
Data
Edge NetworksCurrent Trend in Communication Networks
Ever Increasing Complexity for End UserDifferent technologies / interfaces – little interoperabilityUnable to easily & securely access, share, manage content
Unmet need for simplification, integration, management
Edge Networksstructuring problem space and learning from the nature
Decentralized network topologies create increased complexity and stress the need for self-organization to simplify interaction and enhance experience .
• Leverage Diverse Networks• E2E connectivity across
Policies on Security,Privacy and Asset UsageAcross domains
Context sensing
Applications Domain
Asset Virtualization Abstraction Layer
Context Aggregation& analysis
Networking Middleware Interface
AdministratorInterfaces
Composition / orchestration engine
API
Value to the Network OperatorOffload / redirect / optimize trafficAddress scalability issuesAddress performance issues Reduce cost, time to deploy new apps
Value to the End UserRicher, more personalized user experiencesSimplified use, better management of devices,
contentImproved access to / sharing of content, information
Edge NetworksLogical Architecture and business proposition
Business Ecosystems Evolve SlowlyOutpaced by Technology Evolution?
Now +• Apple sells one-hour TV shows on iTunes for $1.99
– 67% ($1.33) goes to the content rights owner– $0.25 for the network delivery (including caching)– Apple gets $0.41 for marketing and operations per video.
1922:• BBC based its initial business model on
– 10 shilling license fee– 10% royalty fee on the sale of receiving sets
Evolution of Communication is not erratic and chaoticIt is driven by Societal and Business needsModern Communication very much dependant on TechnologyCurrent technology trends translate into a set of rules
History of Communication is a history of InnovationsSnap-shot of the present is not sufficient to “predict the present”Problem space is interdisciplinary
Communication interrelates Society , Technology and BusinessNature and Intensity of human interaction changes over the timeTechnology plays an important role but only if simple to use
Business ecosystem is very complex and competitive Vertical business models dominated early Comms servicesAggregation integrated both networks and services over past Over the Top focuses on services/experiences, agnostic approach to networks
Femtocell: Small BS inside your homeIssues to overcome:
Interference between WAN and femto cellsNetwork scalability, integration with cellular core Simple installation, self initializationMobility, QoS supportCost, under $100
Opportunities it creates:Easy support of FMC services