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Strategic Plan for Strengthening the
Business Model and Growth
September 2011
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This presentation may contain certain statements that express the managements expectations, beliefs and assumptions about
future events or results. Such statements are not historical fact, being based on currently available competitive, financial and
economic data, and on current projections about the industries BM&FBovespa works in.The verbs anticipate, believe, estimate, expect, forecast, plan, predict, project, target and other similar
verbs are intended to identify these forward-looking statements, which involve risks and uncertainties that could cause actual
results to differ materially from those projected in this presentation and do not guarantee any future BM&FBovespa
performance.
The factors that might affect performance include, but are not limited to: (i) market acceptance of BM&FBOVESPA services; (ii)
volatility related to (a) the Brazilian economy and securities markets and (b) the highly-competitive industries BM&FBovespa
operates in; (iii) changes in (a) domestic and foreign legislation and taxation and (b) government policies related to the
financial and securities markets; (iv) increasing competition from new entrants to the Brazilian markets; (v) ability to keep up
with rapid changes in technological environment, including the implementation of enhanced functionality demanded by
BM&FBovespa customers; (vi) ability to maintain an ongoing process for introducing competitive new products and services,
while maintaining the competitiveness of existing ones; (vii) ability to attract new customers in domestic and foreign
jurisdictions; (viii) ability to expand the offer of BM&FBovespa products in foreign jurisdictions.
All forward-looking statements in this presentation are based on information and data available as of the date they were
made, and BM&FBovespa undertakes no obligation to update them in light of new information or future development.
This presentation does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any
sale of securities where such offer or sale would be unlawful prior to registration or qualification under the securities law. Nooffering shall be made except by means of a prospectus meeting the requirements of the Brazilian Securities Commission CVM
Instruction 400 of 2003, as amended.
Forward Looking Statements
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BM&FBOVESPA global playerStrategic initiatives: growth and competitive strengthening
Strategic movement- fee structure
The new fee structure eliminates the cross subsidies, strengthens competitive
position and increases the alignment with international markets
State-ofthe-art in IT
Derivative module of the new trading platform (PUMA Trading System) alreadyonline more capacity and efficiency / performance
Clearing Integration
Will bring more efficiency to the Exchange and mainly to the market
participants, which strengths our competitive position
Revenues Diversification
Development and conclusion of projects related to new products and markets,
new participants and volumes growth
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Bovespa Segment
New Fee StructureEliminates the cross subsidies and strengths competitive position
Basis
point
Current fee structure New fee structure
Lower Higher Lower Higher
Trading 1.90 2.85 0.70 0.70
Post
trading0.60 0.60 1.80 2.75
Total 2.50 3.45 2.50 3.45
(76%)
(24%)
(100%)
(83%)
(17%)
(100%)
(28%)
(72%)
(100%)
(20%)
(80%)
(100%)
Strategic Movement
Strengthens competitive position
Eliminates cross subsidies across trading and post-trading business lines
Increases the alignment with international markets
The fees rebalancing has neutral effect on investor costs and Companyrevenues/margins
BM&F Segment
Rebalancing the trading and post-trading(settlement and registration fees)
60% post-trading and 40% trading
All in cost keeps in line with internationalbenchmark
Note: the lower fee is paid by local institutional and investment clubs and day trades transaction, in this case for all investors
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The minimum fee is paid by local institution and investment clubs and day trading, in this case, for all type of investors.
Brokers fee (Brazil and USA) is the average price collected from four USA discount brokers and from four Brazilian retail brokers in June 2011. The R$2.59exchange fee per order results from: 3.45bps on a trade of R$7.5 thousand (average size of the Home Broker trading).
New Fee Structure Bovespa SegmentDemystifying: BVMF prices are competitive
The new fee structure shows better that the fees charged by BVMF arecompetitive
Lower Fee(Exchange)
Higher Fee(Exchange)
BpsCents of
US$Bps
Cents of
US$
Trading Fee 0.70 0.196 0.70 0.196
Settlement Fee 1.80 0.504 2.75 0.770
BVMF Total Fee 2.50 0.700 3.45 0.966
Broker fee(estimate)
(a) 1.50 0.420 1.50 0.420
(b) 5.00 1.400 5.00 1.400
(c) 10.00 2.800 10.00 2.800
All-in cost
(a) 4.00 1.120 4.95 1.386
(b) 7.50 2.100 8.45 2.366
(c) 12.50 3.500 13.45 3.766
Institutional Investors (stock price at US$28.00)
in the USA, the average all in trading costcould vary from US$0.02 to US$0.04 pershare, in line with the Brazilian market
+
=
BRL USA BRAZIL
Broker 13.80 9.06
Exchange - 2.59
All-in cost 13.80 11.65
In average, retail investors pay less totrade stocks in Brazil than they pay
in USA!
Retail Investors (retail brokers simulation)
In the USA the interface is only with the brokeragehouse (the exchange cost is embedded within thebroker fee), while in Brazil the interface is with bothbroker and exchange
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in USD
Holding Period - 3 months Holding Period - 12 months
BVMF Deutsche Brse BVMF Deutsche Brse
Local Foreigner100
Trades
25
TradesLocal Foreigner
100
Trades
25
Trades
Trading 2,100 2,100 1,512 1,241 2,100 2,100 1,512 1,241
Post trading 5,601 8,262 7,651 3,319 6,204 8,299 13,276 8,944
Clearing and Settlement 5,400 8,250 5,776 1,444 5,400 8,250 5,776 1,444
Depository 201 12 1,875 1,875 804 49 7,500 7,500
All-in cost 7,701 10,362 9,163 4,560 8,304 10,399 14,788 10,185
In Germany, the post trading costs, in special the depository cost, are higher
than the trading costs
The German fee structure shows that the BVMF new fee structure is betteraligned with international practices
Comparing trading and post trading costs: BVMF vs. Deutshe Brse
New Fee Structure Bovespa SegmentDemystifying: BVMF prices are competitive
Note: institutional investor simulation; 500 th stocks trading size; USD30.00 stock price; USD15 million under custody; Deutsche Brse / Clearstream
costs: trading: 0.00504%; clearing and settlement US$28.88 by settlement; trading and clearing/settlement are due in both in and out of each
transaction; custody: 0.05% aa
Source: Deutsche Brse fee schedule and search done by Rosenblatt Securities Inc.
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Equity Index-based Future Contracts (cost in USD)
BVMF HKEx NSE CME
Trade /Participant
Table MiniIbovespa
Ibovespa Hang Seng S&P CNXNifty
Particip. E-miniS&P 500
S&P 500
No Day TradeAverage 14.07 27.47
9.45 19.00
Customer
of a
Member
Firm
20.72 8.34Minimum 11.52 23.29
Day TradeAverage 4.22 8.70
Minimum 3.42 7.42
Member
Firm 6.27 2.61Day TradeHFT
Average 2.36 4.02Minimum 1.57 3.24
FX Future Contracts (cost in USD)
BVMF CME
Trade /
Particip.Table BRL/USD Particip. USD/EUR BRL/USD
No DayTrade
Average 22.20 Customerof a
Member
Firm
18.05 25.60Minimum 17.60
Day
Trade
Average 11.00
Minimum 8.80
Member
Firm3.61 5.12Day
Trade
HFT
Average 4.80
Minimum 3.60
Interest Rates (DI) Future Contracts (cost in USD)
BVMF CME
Trade /
Particip.Table DI Particip. Eurodollar
No DayTrade
Average 1.32 Customerof a
Member
Firm
1.19Minimum 1.00
Day TradeAverage 0.48
Minimum 0.40
Member
Firm0.18Day Trade
HFT
Average 0.24
Minimum 0.22
Doesnt include monthly membership fee.
Notes: in the case of Index-based contracts market size, HKEx market is 5x bigger than BVMF, NSE market is 1,1x and CME market is 48x.
New Fee Structure BM&F SegmentDemystifying: BVMF prices are competitive
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Regulatory EnvironmentSupports a more transparent and safe model
Efficiency and transparency in price discovery
Equity Trading in OTC off-exchange is forbiddenAuction rules based in several parameters (price changes and volume traded, as example)
Competition and market fragmentation only in the exchange environment no possibility ofalternative venues or easing the regulation
Risk Management - worldclass
Beneficial owner model: risk management, settlement and depository
Risk management: pre trade (credit check) and post trade (intraday surveillance - near time)
Self-Regulation
Strong self regulatory rule performed by exchange in its markets
Supervising and monitoring pre and post trade
Market participants monitoring (brokers, investors and companies)
These are the main strengths of the Brazilian model and theyhave high value for regulators
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Clearing IntegrationEfficiency, growth and strengthening of the business model
BVMF Clearing Model Strengths
Settlement, risk management and depository at beneficial owner levelunique model among the developed markets
Intra-day risk management (every 15 minutes for derivatives and near time forequity)
Offers a consolidated position of investors risk exposure to regulators
BVMF is one of the few exchanges that can put in place the integration ofdifferent markets efficiency and competitive edge
There is no available solution in world that suits easily in the
Brazilian market our model is not easily replicable
BVMF developed a new risk architecture (CORE CloseOut RiskEvaluation) and is analyzing technological solutions for its
new clearing
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DTCC
Clearings IntegrationEfficiency, growth and sthrengthening of the business model
BRAZIL USA
BVMF
Post tradingClearing (CCP)
Settlement
Central Depository
Trading
BVMFBrokers
A and B
Investors Investors
Brokers
A and B
Investors Investors
Broker
A
Broker
B
100% vertically integrated: clearing,settlement and central depository at the
beneficial owner level
Brokers control their clients portfolios andsettle positions through BVMFs
infrastructure (this impacts the post-tradefees charged by BVMF)
DTTC does the clearing, settlement andcentral depository of securities at the
brokers level
Each broker (prime broker) has its ownstructure to control their clients portfoliosand settle positions (this impacts the prime
brokers costs)
Trading Venues
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CORE framework and expected benefits
CONCEPTUAL FRAMEWORK BENEFITS
Realistic representation of
the CCP risk management
problem:
Robust and efficientassessment of a multi-asset
class and multimarket
portfolio risk;
Consistency with the
predefined default
procedures
More accuracy in the
backtesting due to explicit
closeout strategies
State-of-the-Art in ITEfficiency and innovation in the clearings integration
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Clearings IntegrationEfficiency, growth and sthrengthening of the business model
FINANCIAL
DERIVATIVES AND
COMMODITIESEQUITIES,
DERIVATIVES ON
SINGLE STOCKS
AND SEC. LENDING
FIXED INCOME
SPOT FX
Operational Efficiency
Integrated Systems
Capital Efficiency
Reducing costs via increase in possibilities of netting positions
Risk Management Efficiency
Capital allocation reduction
INCREASE IN THE SWITCHING COST
Efficiency gains
Operational: reduction of costs for the exchange and for the participants
Clearing: increase in efficiency
Risk Management: reduction of costs and/or allow growth in leverage forparticipants (BRL162 billion deposited as collaterals Jun/11)
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0,0
20,0
40,0
60,0
80,0
100,0
120,0
140,0
-
2,0
4,0
6,0
8,0
10,0
Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11
ADTV (BRL Billions) Ibovespa (Jan'08 = 100) Turnover Velocity (%)
Operational Performance Bovespa segmentGrowth of HFTs activity
Volumes in the stocks markets
HFTs Volumes (ADTV in BRL billions)
7.7
90.3
85.7%
0.14 0.17 0.260.35 0.34 0.32
0.51 0,49 0,56
1,15
0.22 0.160.27
0.35 0.26 0.250.29 0,25 0,26
0,40
0.20 0.170.21
0.270.14 0.21
0.19 0,15 0,15
0,21
4.5%4.0%
5.7%6.6%
5.9% 5.9%
8.7%
7.6% 8.6%
11.4%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
-
0,20
0,40
0,60
0,80
1,00
1,201,40
1,60
1,80
2,00
Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11
Foreigners Individuals Institutionals % of overall market
0.56 0.50
0.73
0.96
0.75 0.78
1.000.90 0.97
0.97
* HFTs volumes updated until 08/30/2011.
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Operational Performance BM&F segmentDerivatives volumes keep in high levels
ADTV (thousands of contracts) and RPC (BRL)
HFTs traded volumes* share per contract
-
0,400
0,800
1,200
1,600
2,000
0,0
1,0
2,0
3,0
4,0
Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11
Interest rates in BRL contracts FX contracts Other contracts RPC (BRL)
4 2041 50 69
155
74 77 66 101 65 65 67 82118 101 126
162
518
4441
50
43 38 4345
29 51 4849
4542
49
88
47
22
5377
93
9093
82
95
6890 88
90
10292
113
203
4217
10
17
16 1818
84
11
28
0.3%1.0%
2.8%
4.8%
3.8%
6.0%
4.9%
4.8%
3.6%4.7%
3.5%4.2% 3.9% 3.6%
6.7%5.4%
7.5%
7.3%
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11
FX Equities Mini contracts Interest Rates in BRL % in Overall Volume
8 32
81
151
188
301
207 208
251
179
222 222 239
274
239251
300
481
* HFTs volumes updated until 08/30/2011.
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State-of-the-Art in ITDevelopment and conclusion of strategic projects
The importance of BVMF IT investments
Turning the key business processes, so innovative and unique
Complete redesign of the IT systems and infrastructure
Competitive advantage
To support the market growth and sophistication
More capacity and performance
Increase the offering of services
Reliability and excellence in services
Processes and Information Security
Efficiency gains
Rationalization of the IT infrastructure and systems
IT OpEx efficiency
Appropriate strategy of sourcing
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State-of-the-Art in ITNew Trading System performance and capacity
First phase (BM&F segment) concluded
On-line since August 29: migration in tranches
Processing capacity of 200 million messages/day (33x the
BM&F segment all time high)
Latency of 0.5 millisecond (core); and 1.5 (border)
Allows new partnerships
Second phase (Bovespa segment)
Ongoing development
Integration of equity, derivatives and spot FX in the same
trading system
More capacity and lower latency
Tests of integration (internal and with the market) will
start in the beginning of 2012
Puma Trading System
Unified Multimarket
and Multiasset Class
Platform
Jointly developed with
CME Group
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State-of-the-Art in ITInnovation and efficiency in the clearings integration process
ClearingsIntegration
Current status
Each of the clearinghouses have their own systems
Opportunities
Integration of processes and systems
Unified risk system (CORE)
On going developmentA multiasset class, flexible and fast post trading platform
developed by a international provider was chosen
Term sheet signed and the final agreement under
discussion
Source code, IP rights and complete exclusivity in Brazil
Beginning of the sprints in October 2011
Timeline
Development to be concluded in 2012; certification and
migration to be finished in 2013
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State-of-the-Art in ITInfrastructure to the exchange and market participants
NewData Center
Current situation
5 data centers: 2 main e 3 back-ups (will be merged in 1 ongoing process)
New data center building replacing the two existent
Strategic importance
Scalability and safety
Relationship and loyalty of market participants
Brokers: low cost hosting of data centers
Investors: additional space for co-location
ISVs: data center infrastructure hosting
Timeline
Building Conclusion in 2012 and moving (migration)
during 2013
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New ProductsDeveloping products and attracting new investors
ADTV (BRL millions)
ETFs
BEI(Brazil Easy
Investing)
Still incipient in Brasil: 20-30% of USA exchangevolumes and 8-15% in Europe
Launching of new ETFs: 8 already trading
Operational improvements, regulatorydiscussions and educational process
Order book in foreign currency to attract foreignretail investors
Improvement in 2689 regulation to foreign retail
investors - omnibus account and tax ID
Derivatives
Cross Listing
Cross Listing with CME
Listing of Ibovespa Futures contracts in CME and cash-settled soybean futures
and mini S&P 500 futures in BVMF
Sharing revenue agreement and differentiated fees
COE(Structured
Notes)
Structured Notes
Infrastructure ready to register transactions
Pending additional regulation
18.6
28.536.4
2009 2010 YTD
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Market DevelopmentDeveloping the current participants and attracting new ones
Financial Education / Popularization
To intensify the ongoing financial educational activities through partnershipswith participants (brokers and banks)
Products distribution
To strength the partnership with brokers in
the distribution of BVMF products (Treasury
Direct is a successful example)
To intensify the partnerships with banks in
the distribution
Direct Treasury Growth
-
10,0
20,0
30,0
40,0
50,0
60,0
70,0
-
1,0
2,0
3,0
4,0
5,0
6,0
7,0
Jan-09 May-09 Sep-09 Jan-10 May-10 Sep-10 Jan-11 May-11
Value under Custody (BRL billions) # of investors (thousands)
M k d l
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Market developmentPolicies to foster volume growth
New fee structure
Studies to implement a new fee structure that gives incentives to volumegrowth and increase the customers loyalty
Participants IT improvements
Development of services (IT and data center) to market participants (banks
and brokers)
Market maker for options on single stocks
Programs to be granted for 10 options on singles stocks (ex Petr and Vale) andIbovespa (OGX and ITUB will start in Sep/11)
Products development
Development of new products in partnership with banks and brokers, since itsconception
i i l i hli h
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Financial HighlightsFocus on OpEx Control and maximization of shareholders return
Adjusted Operating Expenses in line with 2011 guidance (from BRL615 to BRL635 million)
The strategic headcountgrowth was concludedin 2010. As of 2011, thenumber of employees
has been stabilized
CAPEX state-of-the-art in terms of technology
Dividends /
Interest on CapitalShare Buyback Cash
R$
(MM)
Payout
(%)
R$
(MM)
% of
capital
Total
(R$ MM)
Available
(R$ MM)
2009 705.0 80.0% 267.2 2.2% 3,931.8 2,316.62010 1,144.6 100.0% 434.5 1.6% 3,435.3 1,711.7
jul/11 451.9 80.0% 398.2 1.7% 3,355.3 1,538.3
Shareholder maximize value
2011 actual CAPEX is in line with the guidance(from BRL235 to BRL255 million); investments
should accelerate in 2H11
Maximize shareholders return throughhigh payout ratio and new buyback
program
Updated until Jun11
115.5 124.4
145.8159.0
140.6143.7
9.3 11.515.1
18.922.3 10.19.0 7.0
5.59.4 24.5
10.1
1Q10 2Q10 3Q10 4Q10 1Q11 2Q11
Adjusted Operating Expenses Depreciation Stock option Others
133.8 143.5167.6
188.7 188.7
166.8
In million R$
In million R$
95.6
268.4
73.0
2009 2010 2011e
Actual Budget Var.
235.0
255.0
Fi i l Hi hli h
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Financial HighlightsGoodwill benefits
Deferred Liabilities impact goodwill
Since 2009, the goodwill tax benefit has been recognized as a deferred liability(being cash neutral), reducing the GAAP earnings
Different ways to consider it in the valuation impact the multiples (P/E),distorting the comparison with peers
BRL thousands
Considering
Goodwill
Simulation without
goodwillTax Book 1H11 1H11
EBT 777,960 777,960
(-) goodwill amortization 733,565 -
(-) Interest on capital 150,000 350,082
(=) Taxable earnings (105,605) 427,878
Tax - (145.479)
GAAP Book 1H11 1H11EBT 777,960 777,960
Deferred Tax (249,412) (145,479)
Other tax credits 36,379 -
Net Income GAAP 564,927 632,481
EPS 0.289 0.323
EPS Variation 12.0%
EPS 2011e P/E
GAAP Earnings 0.577 16.6x
Earnings without
goodwill0.646 14.8x
Adjusted Earnings 0.810 11.8x
Different earnings impact the P/Ecalculation and distort comparisons and
market consensus
The reported adjusted net income shows ina better way the companys cash generation
Simulates the IOC amount that would be recommended if there was no goodwill tax benefit
Actual data and simulation for annualized 1H11; Stock at BRL9.07 (fAugust 30, 2011).
R E h i d BVMF3
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0,0X
5,0X
10,0X
15,0X
20,0X
25,0X
30,0X
35,0X
40,0X
Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11
BVMF
SGX
HK
Recent Events that impacted BVMF3External factors and what BVMF has been done
Competition
New fee structure
IT investments
Market participants
services
Goodwill
Ongoing Process (there is notdeadline)
BVMF continues to get the tax
benefit of the goodwill
Volumes reduction
High volumes in BM&F segment,
while it has decreased in
BOVESPA Segment
HFTs have not been impacted
Macropudential measures (IOF)
Until now, there is no impact on volumes
Meetings with the government to discuss
the operational issues and the measures
impacts
BVMF is trading with a historical discount in the comparison with its Asian peers... Does it make sense?
Note: chart of 12 months forward P/E multiple.
BM&FBOVESPA t t i l
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BM&FBOVESPA strategic planCreating value to shareholders and market
Capturing the economic growth opportunities
Despite the challenging short-term macro conditions, Brazilan capital andderivatives markets offer excellent opportunities from which BVMF canbenefit in the long-term
Consistent growth
of revenues andearnings
New multiasset class trading platform (state of the art in IT)
Derivatives module online in August 2011
Increase in capital efficiency with clearing integration Fee structure rebalancing
Strengthening thecompetitive
position
Establish diversified product mix to drive long-term revenue (market makerfor options on single stocks; ETFs; Fixed Income; HFT and cross listing)
Partnership with CME offers opportunities for innovation
Investments inproducts andpartnerships
Focus on cost control adjusted expenses within budget range
Strategically return cash to maximize shareholder value
High payout ration ongoing, coupled with buyback program
Consistent resultsdelivering
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www.bmfbovespa.com.br
Investor Relations Department55 11 2565-4729 / 4418 / 4834 / 4728 / [email protected]