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Investor Deck Presented by Javier Saralegui/Confidential

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DangerTV

• DangerTV is the first destination for both professional and user generated danger-centric content

• DangerTV content is both short form and long form and will also include live

• Available via online, mobile, OTT, and television

• Content mission:"to evoke awe and fear"

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DangerTV Opportunity

• Men are viewing danger-centric content than ever before

• There is no 24/7 serious danger centric destination online or on cable

• Shows from Deadliest Catch to I Shouldn't be Alive are growing cable networks' ratings and fortune

• DangerTV category focus: survival, speed, weather, crime, war, animal attack, extreme

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Danger and the Video Web

• Red Bull Space Jump delivers 24 MM views

• Wallenda High Wire walk across Grand Canyon garners 12 MM views

• Maverick's giant surf competition blows servers after 1MM uniques simultaneously tune-in

• Vice and "edge" journalism online drive $50MM production deal with HBO

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Digital Video Franchises Become Mainstream

• Netflix surpasses HBO with total number of subscribers and is the best performing S&P stock since 2007

• Disney, Fox and NBC take Hulu off the block and agree to invest $750 MM

• Vice revenue estimates to reach $200MM in 2013 and claims 1B market cap

• YouTube funds online video brands

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DangerTV Content Buckets

• Long form non-fiction production houses: signed DRG

• Short form: in negotiation with international news bureaus (ITN) for danger-centric daily news clips and segments

• DangerTV future stars: have begun to reach out potential DangerTV stars that have significant niche followings and national marketing appeal

• User generated: will recruit after launch

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Marketing Strategy• Twitter: Exploit short form content and drive

followers!• Facebook: View/share long form content + grow

likes!• YouTube: Plays barker role with short form driving

long form viewing, sharing and app installs!• SEO: Opportunity to own danger terminology!• Paid Acquisition: Targeted PPC, PPI + remnant

space buys guarantees critical mass and uniques goals!

• Email: Drive sharing and viewing thru proprietary list!

• Affiliate Agreements: Additional scale via consoles, portals, large video-driven web sites

DangerTV Revenue Model Follows Marketers Ad Budgets

• DangerTV will derive its revenues from digital video advertising

• Online Video Ad budgets expected to grow 3B to 8B by 2016

• Industry move toward branded entertainment and native advertising benefits DangerTV

• Alpha male 18-34 year olds are found predominantly on the web and are DangerTV's core audience

• Top ten ad spenders include wireless, auto and insurance, DIY and beverage-all have male targets

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DangerTV: The Product

• Will launch on mobile as an IOS App

• Drive push viewing

• Drupal Platform, open source

• Online web destination will drive app downloads

• iOS launch will help drive Android demand

• Other platforms on drawing board including X-Box, Roku, Playstaytion

• Stream with Ooyala or Brightcove!13

DangerTV Team

• Javier Saralegui: Former President-Univison Cable Networks, Univision Online

• Alvaro Saralegui: Former Publisher, Sports Ilustrated, President- Quokka, Consults for NFL

• Scott Falconer: Former Senior Architect JAGTAG, mobile messaging platform sold in 2012

• GlennThomas: Founder- Smashing Ideas, a digital marketing agency focusing on innovation

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DangerTV: Ready For Launch

• URL, Twitter hashtag and handle ownership, registered trademark pending

• Long form content signed, Short form/ news bureau pending, Danger star outreach in negotiation

• Prototype app created, loaded with partner content and streaming capability

• Core Team with over 75 years of media experience and cable, digital, mobile, tech, marketing and sales backgrounds

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THANK YOU!

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