presentation

Coldwell Banker® Listing Presentation

Stephen & Kelly Belcastro

13420 Cooks Mill Road

Lanexa, VA 23089

We Never Stop Moving

Legacy and Network

•Global presence; in 49 countries and 3,300

offices worldwide

•Over 100 years of real estate experience

•$169 billion in sales volume globally in 2009

•Coldwellbanker.com generates over 730,000

consumer inquiries per month

An Innovation Leader

– Use a multi-screen approach to reach the new generation of buyers:

• The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values.

• The first to have listings on GPS

• Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search

– A listing distribution strategy:• Delivers listings to sites such as Google, Yahoo! Real

Estate & more

An Innovation Leader

• Coldwell Banker On Location is the first dedicated video real estate channel on YouTube

• Video topics include:

– Agent videos

– Office videos

– Video listings

– Community videos

– Smart tips and news related videos

• Allows buyers to search for videos via a map

• First to use dynamic IP lookup on the channel

About Coldwell Banker

Traditions

Coldwell Banker Traditions

• Serving the Williamsburg and New Kent areas since 1885...

Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues!

• True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home.

• Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients.

• To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients!

• Continuing to make Real Estate History In Williamsburg and New Kent, One Sale at a Time...

•

Marketing Your Property

13420 Cooks Mill Road

Information Sources Used in

Home Search

0 10 20 30 40 50 60 70 80 90 100

Relocation company

Billboard

Television

Home builder

Home book or magazine

Print newspaper advertisement

Open House

Yard Sign

Real Estate Agent

Internet

Buyers

Source: The 2009 National Association of Realtors ® Home Buyers and Sellers.

Leverage the Power of the

Internet

• coldwellbanker.com

• Over 30 million visits in 2009

• Average visitors spends more than 9 minutes on the site

• Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more

• Multiple Listing Service (MLS)

• Realtor.com

• Our local Web site: coldwellbankersmithandsmith.com

Rapid Response

When homebuyers inquire about your home, they want a rapid response

Our proprietary lead management tool lets me and my team answer every lead quickly and professionally

coldwellbanker.com leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,comand Zillow

1. Track leads

automatically from the

Web, phone calls

and walk-ins.

2. Agent is notified by

cell phone within

minutes of inquiry.

3. Statistically, the first

to the customer has the

best chance to close

the sale.

Getting Started

Your home will be added to:

Our MLS database

3 additional MLS databases

coldwellbanker.com

cbtraditionms.com

Realtor.com

Postlets

We will execute upon the following:

Develop a custom plan to enhance property attributes

Take pictures

Promote at a Coldwell Banker office meeting

Property Enhancement and

Marketing Activities

– Develop a custom plan to enhance your property’s

appearance

– I will conduct the following marketing activities:

• Create a professional listing flyer and agent

packet

• Send out “Just Listed” postcards to area

residents

• Send out a mass email to the area Realtors,

complete with detailed information on your

property

• Multi-page flyer for distribution to MLS

members

• QR code

The Sales Process

The right agent makes it simple

The Steps to Selling a Home

Set the right

price

Accept Offer

Determine

time frame

Sign

Contacts

Sign

guarantee

and

disclosure

forms

Begin

Closing

process

Implement

a

personalize

d marketing

plan

Assist with

mortgage

process

Prepare

your

property

“For Sale”

Assist with

inspection

process

Show to

potential

buyers

Assist with

title process

Get

showings

feedback

and make

adjustment

Final

walk-

through

Receive

offers

Proceed

checks

delivered to

you

Assemble all

documents

and attend

closing

Evaluate

your needs

Start

Negotiate

Offers

Property

sold

What is takes to sell your

home

Avoiding inconvenience

Pricing

Promotion on the Internet

Broker’s qualifications Negotiation strategy

Marketing and advertising

Open houses

Financing options

Closing costs and net proceeds

Staying informed on market

Handling the details

Time on market

Post-sale follow up

Home enhancement recommendations

Buyer’s financial qualifications

Local Market Data and

Conditions

Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

Setting the Right Price

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Priced right and ready to show opens your home to a great number of potential buyers

•Hit the market as a hot property. Priced right, more buyers will be interested•Mortgages are based on fair market value, priced competitively equals more potential buyers

Market Analysis Summary

and Recommendation

•Anticipated Selling Range: $000,000

Recommended Financing Terms

Coldwell Banker Mortgage

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Recommended Listing Range: $000,000

Other Recommendations

Purchase Home Protection Plan

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Thank You