Welcome to our presentation
What is online shopping concept?
The concept of online
shopping refers to the
process of purchasing
products or services via
the Internet. In the
typical online shopping
process, when consumers recognize a need for some
product or service, they go to the Internet and search
for need-related information.
Core Advantages of online shopping
Better Prices
Variety
Fewer Expenses
Comparison of
Prices
Buying Old or
unused product at
lower price
Convenience
Online Shopping In Bangladesh
Recently, online shopping has become very popular in
Bangladesh. So, As a student of Management we have
conducted a research on online shopping behavior. This
research has done to link between theoretical knowledge
and its practical implementation.
Online shopping areas in Bangladesh
In Bangladesh, there are various online
shopping market. These are:
www.Cellbazaar.com
www.bikroy.com
www.clickbd.com
www.olx.com.bd
www.ajkerDeal.com
www.ushop.com.bd
A study on online shopping in the
context of Bangladesh
we see that the most of the people purchase
their product from the same website. So we
have used a questionnaire and 5 sample
online shopping website.
Profile of the Sample
organization
www.Cellbazaar.com
Cellbazaar is a service from
Grameenphone that allows
you to buy.
www.Bikroy.com:
Bikroy.com is a classified advertisements
website operating in Bangladesh. It has
sections dedicated to private & business
advertisements.
www.clickbd.com:
The site has a strong and growing
community of users who trade in a wide
range of item categories.
www.Olx.com.bd:
OLX provides a simple solution to the
complications involved in selling, buying,
trading, organizing, and meeting .
www.ajkerDeal.com:
AjkerDeal.com is a leading deal and
discount site in Bangladesh where
customer can find all exciting deals and
special offers of the country.
Results of the study
From a marketing view of point it is important to profile
the online Bangladeshi buyers before we start
discussing the results of the data analysis, as online
buyers’ demographics are the basis of the market
segmentation. This will affect business strategy
decisions. Here we give some important diagrams
through some basic question answers.
User Type of online shopping
Analysis of the graph:
From this diagram we see that, 50% of people areoccasional buyers and 28% of people whose are regularbuyers. That means occasional online buyers percentageis the highest position than other user types of onlineshopping buyer.
5% 6%
50%11%
28%
User type percentageProspective user
Trial online buyers
Occasional online buyers
Frequent online buyers
Regular online buyers
Purchasing Behavior of people towards
website choice preferences
Analysis of the graph:
This diagram shows number of people’s choice
preferences towards website according their purchase
behavior. Among the five website, CellBazaar is clearly
ahead then others.
33%
25%
20%
8%
14%
People's choice preferences
www.Cellbazaar.com www.bikroy.com www.clickbd.com
www.olx.com.bd www.ajkerDeal.com
Online buyer’s Perception about the
websites depth Information
Analysis of the graph:
This diagram shows people’s perception about depthinformation of the websites according their purchase behavior.In the diagram we see among the five website,Cellbazaar.com is clearly ahead than others, in the secondposition is bikroy.com, then AjkerDeal.com then ClickBd.com
0
2
4
6
8
10
12
14
16
18
20
StronglyDisagree
Disagree Neutral Agree Stronglyagree
Depth Info of the website
www.Cellbazaar.com
www.bikroy.com
www.clickbd.com
www.olx.com.bd
www.ajkerDeal.com
Online buyer’s perception about
representation of accurate product
Analysis of the graph:
This diagram shows online buyer’s perception aboutrepresentation of accurate product according their purchasebehavior. Among the five website, we see that Bikroy.com isclearly ahead and in the second position is CellBazaar.comthen others. They also said that, clickBd.com most of the timegive vogues advertisement which affects the buyer verymuch. So they give disagreement of the website.
0
5
10
15
20
25
StronglyDisagree
Disagree Neutral Agree Stronglyagree
www.Cellbazaar.com
www.bikroy.com
www.clickbd.com
www.olx.com.bd
www.ajkerDeal.com
Recommendations of the study:
So, our recommendation for all onlineshopping organization of Bangladesh are:
To give a video of the product which expressthe pros and coins of the product
Providing an option of customer ratingsystem.
To give an option where people can suggesttheir related product.
Removing unnecessary advertisement.
Remove those sellers who give vogues priceof the product.
Conclusion:
In the conclusion we can say that, day by day
online shopping has become very popular in
the country. It will take a great contribution in
the countries economic development. So we
shall try to buy product from online so that our
money and valuable time will be saved.