Presentation

Fort Worth Transportation Authority

 Dense network of public-use bicycles, designed to extend the reaches of existing public transportation systems

 The “First and Last Mile” of your trip

Current Systems:  Charlotte  Denver  Boston  Washington, DC  San Antonio  Houston

Upcoming Systems:  Portland  Chicago  San Francisco  New York City  Austin  Fort Worth

 Received $1M start-up money from DNC Host Committee in 2008

 Sponsors include Kaiser Permanente, BP and Suncor Energy

 Formed 501(c)3 non-profit to run system •  Enables receipt of charitable donations

 Governing Board of Directors  Created 12 new jobs  Works closely with Denver RTD and City of

Denver

 First Year: •  500 bikes, 50 stations •  102,981 Rides •  34,000 members •  43.16% B-Cycle trips replaced car trips •  20% of members combined trips with light rail or

bus commutes

 Second Year: •  202,731 Rides •  44,000 members •  Adding 280 bikes and 30 stations for third season

 Fastest growing city in US (pop. over 500,000)

 1.8 million residents and employees by 2030.

 Off-street paved bike path miles: 57.3 miles  Existing on-street bike lane: 16.27 miles  Existing on-street “sharrow” route: 40 miles  Rapidly growing and enthusiastic cycling

community

  76% would use a bike sharing program if Fort Worth had one, while 10% would not. •  78% of bike owners would use bike sharing

•  80% of those age 25-44 would use bike sharing

  69% would use bike sharing as an alternative to driving their vehicle

  50% would use bike sharing in combination with public transportation

  77% would use bike sharing for social/recreational reasons; 57% for exercise; 41% for errands

  84% would use bike sharing Downtown; 73% at West Seventh Street/Cultural District; 51% in Near Southside

 Employees in Service Area: 96,000*  Tourists: 5,500,000 million/year**  Residents: 600,000 within The T service area

*2005 population within proposed bike share locations **Fort Worth CVB Website

 Almost half of adult bicyclists are between the ages of 25-44, and make $75,000 or more per year

 Advertising opportunities - demonstrating a commitment to support healthy and environmentally-friendly transportation

 Provides employees with a healthy alternative to car use, increasing employee physical activity and reducing medical costs.

 30 Stations with an average of 10 bikes at each station

 Average ½ mile between stations

 Concentrated downtown, near transportation hubs (ITC), spreading out to popular destinations •  Sundance Square •  West Seventh Street/Cultural District •  Near Southside/Medical District •  TCU

 Approximately $1.43M Capital Startup Cost •  Awarded $941,000 grant from Federal Transit

Administration in July to purchase 30 stations •  The T contributed $100,000 as the local match •  $370,000 is needed to purchase 300 bikes

 Estimated $500k Annual Operating Budget

•  Membership and User Fees •  Sponsorships •  Advertising •  Partnerships

Proposed Membership Fees:   24-hour - $8.00   30-day - $30.00   7-day - $20.00   Annual - $80.00

Proposed Usage Fees:

  $0.00 for the first half hour   $1.00 for the second half hour   $4.00 for each half hour

thereafter.

A.  Station Sponsorship B.  Advertising C.  Business Partnership

 Branding at desired, available bike share station, including… •  Logo on kiosk •  Advertisement on display •  Station naming rights

 Branding on 10 bikes

$30,000 for 1 year or

$20,000 for 3 years

  Sponsor listing on the system website and mobile application, including logo and hyperlink.

  Branding on member e-newsletters, map handouts and other promotional materials.

  Regular mentions on system social media platforms.   Sponsor visibility at system launch event   Discounted membership for employees

Advertising  $1,000 per bike per year

•  Front Basket (left & right panels) •  Rear Wheel Skirt Guard (left & right panels)

 $2,000 per station display per year •  25.5” X 28.5” Poster (opposite map)

Business Partnership  Subsidized memberships  Discounted products or services

Be a Part of Fort Worth History! Sponsor Bike Share