Presentation

1

Different Phases in Emergence of “Standards”

time

adoption

Inno

vatio

n

Con

solid

atio

n &

S

tand

ardi

zatio

n

Diff

eren

tiatio

n th

roug

h Lo

ckin

s

5yrs 10yrs 15yrs

Fear of lockin

2

Different Phases in Emergence of “Standards”: SQL

time

adoption

Inno

vatio

n

Con

solid

atio

n &

S

tand

ardi

zatio

n

Diff

eren

tiatio

n th

roug

h Lo

ckin

s

System R

Ingres

Quel

SEQUEL

Oracle

IBM

Microsoft

Sybase

Informix

SQL

Oracle PL/SQL

IBM Static SQL

…

3

And similar plays for many others

Web Services Various XML Unix-es Rich Internet Apps? …

4

Where is “cloud” today?

time

adoption

Inno

vatio

n

Con

solid

atio

n &

S

tand

ardi

zatio

n

Diff

eren

tiatio

n th

roug

h Lo

ckin

s

5yrs

10yrs 15yrs

Fear of lockin

Infrastructure

Storage

Databases

App Platform

Apps

Clients

Virtualization Standards

Proprietary Platforms - Force,

GAE, S3, ..

Standard 3-tier models

5

Open Virtual Format (OVF)

6

In the middle tiers (database, application…), many folks are creating proprietary stacks trying to spur innovation

Infrastructure

Storage

Databases

App Platform

Apps

Clients

Bigtable

GoogleAppEngine

Python

S3, SQS, …

Google(analytics) Amazon (ecommerce) Salesforce (xactions)

7

db.GqlQuery(“SELECT * FROM Message “

“WHERE who = ‘Mano’”

“ORDER BY when DESC”).fetch(100)

Trying to carry the traditional world along (e.g. GQL)

But the rest of the characteristics do not go through (xaction model especially)

Resulting in traditional players moving their community to the cloud

8

9

IBM participates in Cloud Computing in 4 key areas

1. Delivers Cloud Services to reach customers.

Examples : • Information Protection

Services• Lotus “Bluehouse”• Lotus Sametime Unyte• Rational AppScan

2. Helps ISVs to design, build, deliver and market Cloud Services.

• 200+ ISVs in SaaS Specialty• Examples: nGenera, WeSupply and Global

Groupware.

3. Helps customer integrate Cloud Services into their business.

• Global Business Services practices for Salesforce.com and SuccessFactors.

• Rational tools for optimizing SaaS investments.

4. Helps businesses to build their own cloud environments.

• ‘Blue Cloud’ is a set of enabling technologies to create the Cloud Computing experience, including IBM offerings such as:

• IM• Lotus• Rational• Tivoli

.

10

Discussion

What stage maturity exists? How present and clear danger is lockin? How are traditional vendors responding?