Group Members: Jawad Fareeha Waqas
Jun 07, 2015
Group Members:
Jawad Fareeha
Waqas
Company Profile
A Company composes of Cutting, Dyeing, Washing, Stitching units and Company Sale Outlets providing Readymade Denim Apparels and Custom Made Jeans.
Producing a large variety of Cotton Denim Jeans, Poly Cotton Denim (PC Denim) Jeans and Twill products for Jeans lovers and Executives, in a full range of designs / types to fulfill your demand.
Pioneer of the Custom Made Jeans in Pakistan
Employing a staff of approx. 500 nationwide in the start of the business
An organization consisting of design to wet processing under one roof
Organizational&
OperationalPlan
ManufacturingFacilities
Hanging System
Cutting Dept.
Stitching Dept.
Dyeing & Washing Dept.
Latest Machinery
Finishing Dept.
Hanging System
Cutting Dept.
It helps the workers to hang the stitched clothing keeping the floor clean and saves the time of delivering the product for further processing
3 sets of Fabric Inspection Machine2 sets of G.G.T Automation Spreading Machine 5 sets of Cutting Machines
ManufacturingFacilities
Stitching Dept.Double Needle (Computerized)Single Needle (Computerized)Loop MakingElastic
Bartack (Computerized)KajButton Punching MachineSafety / Over Lock
70 Sets150 Sets04 Sets03 Sets
25 Sets06 Sets03 Sets60 Sets
Special Types of Machines
FeedoWaist BandEyeletReece Loop Stitching MachineSinger Auto Belt Loop Stitching MachineReece Pocket Welting MachinePocket Creasing Machine
Pocket Setter MachineBelt Loop Processing MachineBack Pocket Designing MachineNeedle Detector MachinePocket Hemming Machine (Computerized)Bottom Hemming Machine
ManufacturingFacilities
Dyeing & Washing Dept.Spray MachineDryerHydro ExtractorAutomatic Washing Machines Front Loading
Washing Machines (Hong Kong Origin)TonelloNagashian
08 Sets10 Sets04 Sets04 Sets
10 Sets
12 Sets03 Sets
Special Washing Effects
Rinse WashSilicon WashStone WashEnzyme WashBleach WashDistress
Sand BlastSprayMoustacheTints
ManufacturingFacilities
Topper Press MachineDennison Plastic Staple MachineSpot Removing MachineButton / Rivet Punching MachineHeat Transfer MachineThread Sucking Machine
12 Sets03 Sets03 Sets12 Sets01 Sets02 Sets
Finishing Department
Special Colors
With basic Blue & Black colors and their shadesDifferent textures using Enzyme combed Stone Dyeing
Process
ManufacturingFacilities
ManufacturingProcess
Space Walker’sStore / Outlets
In the starting phase of the business Space Walker is opening with just seven outlets, two in Karachi, one in Islamabad, one in Rawalpindi, and three in Lahore. Each outlet consists of two portions one is display area and other is store room. Each Space walker’s Store has a cashier/manager and two sales persons, and a Fashion designer as authorized company employees. They work as instructed by the regional manager (one in a city) and Regional Manager gives instruction according to the company’s policies.
Mission
“People love our clothes and trust our company”
Space Walker & Co. loves if people wear our products as a symbol of freedom and self-expression in the face of adversity, challenge and social change. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.Our mission is to become a market leader in jeans apparels and a listed company in KSE
Vision and Values
“Quality is achievement of accuracy, precision and consistency”
Fulfilling customer requirements and expectations in all areas of manufacturing
Sensitive to the look and feel of good fabric and fine stitching, as well as flawless finishing
Provide the best possible value to our customers who care about quality product
Want every rupee spent with us to be well spent We work at the factory, community and public policy
levels to ensure that the people making our products are treated with dignity and respect and work in safe and healthy conditions
We exercise maximum care for the importance of quality of our product by employing a team of highly skilled workers and professional supervisors.
Vision and Values
“Quality is achievement of accuracy, precision and consistency”
We believe that great brands and businesses are built by consistently providing quality products and services and by earning the trust of consumers, investors, employees, suppliers and communities through responsible, progressive and accountable business practices. Moreover, as business leaders we have the obligation, both individually and collectively, to make our enterprise not only a source for economic wealth, but also a force for positive social change in the conduct of our business. This principle of responsible commercial success will helps us to achieve our goals.
Products&
Services
Products
Summer Collection
Winter Collection
Summer Collection
Winter Collection
All range of our products in 100% pure cotton fabric manufactured according to the company’s pre-defined special blend and super quality fiber.
All range of our products in a special fabric compose of cotton, polyester and lycraThe combination of polyester and lycra makes the fabric warmer than normal and improve its strength as well.
Products
Fabrics
Denim
Twill
Denim
Twill
Using Range from 6oz to 14.5oz of fabricBasic denim Rain denim Rain stretchCross hatch Comfort stretchCross hatch stretchAce stretch Broken td Cross cordHigh cord Mile stretch Pearl dropRain olive Reversible
Using wide range of colors in twill to fulfill customer’s demand
Fabrics
Denim
Twill
Siddiqsons Denim Mills Limited Established in 1959Certified for both OEKOTEX and ISO 9002
Amtex Private Limited PakistanEstablished in 1968
Fabrics
Product Line
Male FemaleType Fabric Used Price
(Rs)Type Fabric Used Price
(Rs)Regular Jeans
Shirts
Jackets
Designer Dress Coats
Cut off Shorts
Baggy
Boot Cut
Rider’s Jacket
Iconic Vest
Trousers
Denim
Denim & Twill
Denim
Twill
Denim & Twill
Denim
Denim
Denim
Denim
Twill
850~1900
850~1400
900~2900
1250~2400
650~800
950~2100
950~2100
900~1600
800~1200
800~1600
Regular Jeans
Skin Tights
Capri
Bell Bottom
Baggy
Jackets
Skirts
Short Skirts
Boot Cut
Trousers
Denim
Denim
Denim & Twill
Denim
Denim
Denim & Twill
Denim
Denim
Denim
Twill
850~1900
950~2100
950~2100
950~2100
950~2100
900~2900
850~1400
850~1400
950~2100
800~1600
Colors
Space Walker® introduces a unique range of colors / textures which we are sure that our customer haven’t seen before
We also deals in basic colors i.e. Blue, Black and their different shades
Quality
The quality of the finished product is comparable with any other brand exists.
This is because, Space walker is using excellent quality fiber for the manufacturing of the Fabric, and an Expert team of supervisors and quality controllers keeps a close eye on every phase of manufacturing till packing to ensure that every single piece should according to the company’s standards
Services
Space Walker CM/TM Jeans(Custom Made Jeans / Tailor Made Jeans)
Space Walker’s Store / Outlets
Space Walker’s Tailor
Space Walker’s OnlineStore / Website
Space Walker CM/TM Jeans
Space Walker’s Store / Outlets
First time in Pakistan, the concept of CM/TM Jeans (Custom Made Jeans / Tailor Made Jeans) allows to prepare the jeans according to his/her own style.Space Walker CM/TM Jeans is factory direct denim jeans that are handcrafted to custom fit from a pattern we make using customer’s individual measurements
Space Walker has a strategy to bind its products to its own outlets for the sake of the satisfaction of the customer. This also ensures the company that our valued customers are having the Original product
Services
Qualified Fashion DesignerSpace Walker’s Tailor
Space Walker’s Online StoreWebsite
In the Space Walker’s Store, we facilitate our customer with a designer who helps him /her in selecting the design and tells which type/design is most suitable for his/her physique. And which color is best for the purpose he/she is buying the Product
www.spacewalker.comOn website Space Walker offers, a complete catalogue of our products and a facility to purchase through Credit Card with in the Pakistan. We also offer a flash made tool that will guide step by step our customers in making a CM/TM Jeans.
Services
Competitive Edge at a glance
Competitive Edge at a glance
Space Walker CM/TM Jeans
Colors
Quality
Price
Space Walker CM/TM Jeans
Colors
Space Walker CM/TM Jeans gives our customer a choice of having a pair of jeans which is actually fit not looks like fit.
A unique range of colors and textures.
Competitive Edge at a glance
Quality
Price
Quality is comparable with any other brand available in Pakistan and customer can find this brand more comfortable.
Providing Excellent quality at Affordable Price for jeans lovers.
Competitive Edge at a glance
MarketingPlan
Primary Data Research
Secondary Data Research
MarketingResearch
Primary Data Research
Secondary Data Research
Space Walker has conducted a comprehensive at Lahore, Karachi, & Islamabad using a disguised questionnaire. The questionnaire has placed at various college canteens, markets, shopping malls.
We have taken help of various published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies
MarketingResearch
Results for Survey
Primary DataResearch
In the survey we have taken a sample of 300 people at random and fill out the form. The results are as follows:
“RESULTS”
Cultural analysis of Pakistan
Secondary DataResearch
*Age Dependency Ratio: It is the ratio of persons in the “dependent” ages.
Cultural analysis of PakistanConclusion
Secondary DataResearch
In Pakistan we have two types of cultures: 1)Rural2) UrbanIn rural areas there is no trend of wearing jeans due to their nature of work and environment that’s why we are not taking rural areas as our target market. In urban areas there is trend of wearing jeans due to their nature of work and environment and there is a potential market for our product so we are focusing on urban areas.
Market Segments
Gender
Age
Gender
Age Group
There is trend of wearing Jeans / Dress Pant in our country because it is easy going for working environment that’s why in our country both male and female prefer to wear jeans specially during office work. So due to this trend we are focusing on both male and female for target market
We are targeting the people from the age 18 to 59
Market Segments
Market Analysis
After the data has collected from various sources we organize and analyze it in order to get the results which are helpful in calculating the target market of Space Walker products
Market Analysis
Target marketStudents are 60 % of our target market and roughly we are targeting about 60% of Pakistan’s urban population for our services.
Market Analysis
Market Demographics forSpace Walker Jeans®
Market Demographics for Space Walker Jeans
Gender
Casual/Formal WearGeographi
c
DemographicBehavior
FactorPsychographic FactorsAge Waist Size Occupation
Male
Casual
Urban Areas of Lahore, Karachi,
Rawalpindi &
Islamabad,
18~59
29~40
Students, Employees, Marketing Personnel, Businessman, almost
every one
Party Lovers, Fashion
Magazine readers,
Jeans Lovers, People
looking for high
quality at low price
those who want to feel comfortable and relax, those who
try new brands/things, want to
try new colors in
denim and twill
Formal
Employees, Marketing Personnel,
Businessman, Almost for every Professional
Female
Casual28~40
Students, and almost every one
FormalProfessional / Job
oriented
Market Analysis
Market Demographics forSpace Walker CM/TM Jeans®
Market Demographics for Space Walker Jeans
ProductGeographic
Factors
Demographic FactorsBehavior Factor
Psychographic Factors
Age Gender Waist Size Occupation
Space Walker CM/TM Jeans
Urban Areas of Pakistan
Any AgeBoth Male / Female
Any Waist Size, specially those
who have uncommon waist size or
length
Students, Employees, Marketing Personnel,
Businessman, almost of every
Profession
Party Lovers, Fashion
Magazine readers, Jeans Lovers, those
who want to look unique, those who want to
create their own designed jeans
those who want to feel
comfortable and relax, those who
try new brands/things, those who want actually fit jeans
Market Analysis
Target Market at a Glance
There is a huge potential in Pakistan for Space Walker garments.People like to wear different if they get it and there is a demand of great change
Competitors
Primary Competitors
Secondary Competitors
Primary Competitors
Secondary Competitors
1. AZGARD NINE2. SOORTY ENTERPRISES (PVT.)
LTD.3. MR DENIM 4. HM APPAREL SOURCING
1. LEVI STRAUSS & CO.2. WRANGLER JEANS3. HANG TEN4. CHEN ONE5. ARMANI
Competitors
MarketingMix
(7 P’s)
Space Walker Jeans
Space Walker CM/TM Jeans
ProductAccording to customer’s
Point of view
Space Walker Jeans
Space Walker CM/TM Jeans
It is our intention to give our customer the fit, comfort and quality they are looking for.Identity of the space walker, a unique back pocket design and cutting, gives a new look to the jeansTotal Quality SatisfactionSpace Walker balances softness and stretchiness of the fabric to improve comfort
If the customer don't find what they are looking for in our shelves then we also have an alternative for them.
ProductAccording to customer’s
Point of view
PriceAccording to customer’s
Point of view
Prices are fixed but there are some discounts and gift policies
Discounts
Gifts
PriceAccording to customer’s
Point of view
PriceAccording to customer’s
Point of view
Discounts
Gifts
10 % off on every purchase of Rs.2000Sale on every 31st , in which there is a variable discount of up to 50%
Space Walker T shirt for every single customer of the Space Walker. This offer will last for one month from the opening
PriceAccording to customer’s
Point of view
Discounts
Gifts
10 % off on every purchase of Rs.2000Sale on every 31st , in which there is a variable discount of up to 50%
Space Walker T shirt for every single customer of the Space Walker. This offer will last for one month from the opening
Placement
Initially Space Walker is opening seven main Space Walker’s Stores in Lahore, Karachi, Rawalpindi and Islamabad
Space Walker’sStores
Lahore
Karachi
Rawalpindi
Islamabad
Lahore
Karachi
Main Office: Space Walker & Co.29 2nd Floor Raja Center. +92 - 42 - XXXXXXX - XY
Space Walker’s Store31-C M.M. Alam Road Gulberg. Contact: +92 - 42 - XXXXXXX29 The Mall. +92 - 42 - XXXXXXX128 Y-Block D.H.A Commercial Area, Defense
+92 - 42 - XXXXXXX
Space Walker’s Store 69 – 70 Zabunisa Market. +92 - 21 - XXXXXXX 48 H-Block D.H.A Commercial Area, Defense. +92 - 21 - XXXXXXX
Space Walker’sStores
Rawalpindi
Islamabad
Space Walker’s Store58 Main Plaza, Rawalpindi Cantt. +92 - 51 - XXXXXXX
Space Walker’s Store 22 Blue Area, Commercial Market. +92 - 51 - XXXXXXX
Space Walker’sStores
PhysicalEvidence
Space Walker has a large manufacturing unit and storage in Lahore as well as a registered head office.
Seven outlets.We have registered brand names, designs, ads and
company Logos.
Dress code for the entire staff working in the outlets as well as company ID card
PhysicalEvidence
PhysicalEvidence
People
Dress Designer
Two Salesmen
Manager/Cashier
Dress Designer
Managers & Salesmen
---Expert in understanding the psychology of the customer---Master of his field and expert in guiding the customer in selection of product, color and designSpace Walker hire designers that are diploma holders and are specialized in their field and interact with the customers after a three week training session
All the staff is specially trained for the code of conduct of the company and to tell how to behave, talk and deal with the customers while working in Space Walker’s Store
People
Process
---Awareness about our product through different mediums of advertisement
---Guide him/ her to the desired product section like jeans, trousers etc
---Sales man and the dress designer at that section will help him/her in selection of the product
---The dress designer will see what changes are to be made in the selected product relating to size of the product matching customer.
---try room to make final selection
Promotion
strong promotion strategypre promotional activity
“coming soon” teasing banners and billboardsa teaser as a television commercial
PromotionTV Commercials Schedule (For two consecutive months, One month before the opening)
AD 1 AD 2Channels Timings Channels Timings
PTV Home8pm~9pm
10pm~12mnIndus Music
3pm~1:30am
After every 25 min
ATV3pm~5pm
8pm~9pmAAG
3pm~10pm
After every 25 min
Indus Vision 7pm~11pm MTV (Pakistan)3pm~12mn
After every 25 min
ARY 7pm~11pm MTV (Indian)2pm~2am
After every 25 min
Star Plus 5pm~10pm Music3pm~12mn
After every 25 min
Star World 7pm~9pm Channel V3pm~12mn
After every 25 min
Star SportsWith cricket and football
matchTen Sports
With cricket match or wrestling
Geo Pakistan 11am~6pm Geo News 11am~6pm
HBO Both Ad Depends upon movie
PromotionMagazine and newspaper ad schedule
(For six consecutive months, starting one month before opening)
Name Frequency Name Frequency
Men’sClub In every edition (Full page) Daily JangTwice a week
(Wed & Sun)
Women’s Own In every edition (Full page) Daily TimesWeekly
(Thur)
Libas In every edition (Full page) DawnWeekly
(Tues)
Social Pages In every edition (Full page) Nawai-i-WaqtTwice a Week
(Wed & Sun)
Visage In every edition (Half page) The News InternationalTwice a Week
(Tues & Thur)
Xtra Magazine In every edition (Half page) Aurora Alternate Edition
She Magazine In every edition (Half page) Fashion MagIn every edition (Full
Page)Style Fortnightly (Half Page)
Promotion
Website Ads Schedule (For three consective months after opening)
Websites Frequency
Jang.com Permanent Ad
Dawn.com Permanent ad
Geo.com Permanent ad
Orkut.comBanner ad (last for one min after
interval of 5 min)
SWOTAnalysis
Strength
Weaknesses
Opportunities
Threats
Strength
Weaknesses
Custom Made ProductUnique Textures / ColorsCompany Owned Production UnitLiaisons with Textile MillsLow Rates for Best Quality Cotton / FabricLow Labour CostStrong Financial Background
New Brand NameLack of Distribution channelLocally Operated company
SWOTAnalysis
Opportunities
Threats
Can Offer FranchisesBroad Scope in International MarketProduction of Other GarmentsProducts for Children (age 6 to Teenagers)
Political instabilityReligious ViewsStrong CompetitorsNon Branded / UNKNOWN low Price Jeans MenufacturersIncrease in Price of Raw Material
SWOTAnalysis