Presentation (1)nestle

MARKETING PRESENTATION

Group MemberMOIN AKHTARUZAIR SAHRANJUM RASOOLUJALA PERVEZ

HISTORY; Nestlé has been serving Pakistani consumers

since 1988, when our parent company, the Switzerland-

based Nestlé SA, first acquired a share in Milkpak Ltd.

MISSION STATEMENT; Wherever you live, only Nestle can provide the best and most relevant food and beverage products to meet your needs throughout your day, throughout your life. The Nestle Network icon will take you on the journey of discovery through our world of food.

,Head Office; The registered and corporate office of Nestle Milkpak Ltd. Is in Lahore.

CEO: Helmut Maucher

1:PRODUCT : Following are the main PRODUCTS of company all over WORLD;

NESTLE ALL PRODUCTS

1 Cereals2 Yogurt3 Coffee4 Water5 Other drinks6 Shelf stable7 Chilled8 Ice Cream Brands9 Infant foods10 Performance nutrition11 Healthcare nutrition12 Seasonings13 Frozen food

14 Refrigerated products 15 Chocolate, confectionery and

baked goods 16 Foodservice products 17 Pet care 18 As shareholder 19 Former brands 19.1 Beverages 19.2 Bottled Water 19.3 Confectionery 19.4 Eye care 19.5 Health and Nutrition

Product development and launching strategies of Nestle; Strong emphasis on customer’s needs and wants enable the Nestle to be market leader in the industry.

Mostly use in Pakistan; products that capture

Pakistani market

STAR Product of Nestle; I thing that milk pack is the star product of nestle in Pakistan because it is use in Pakistan to a large extent . His new adds also create value in mind of customer .Milk pack also have a great chances of gorwth.He have great chances of its growth and already he captured a large market.

NESTLE PURELIFENestle pure life is an other star product of nestle company

2:

PRICE: 1.The amount a customer pays for the product is called price 2.A amount of money charged for a product or serviceExample: Tuition ,rent, salary, due etc

PRICING STRATEGIES:

There are many ways how a company decided what the price of a product will be listed below are 3 different strategies.

DIFFERENT STRATEGIES: penetration pricing skimming value pricing

Nestle pricing penetration

A company will initially set a low price to attract customer as the demand for the product rises the company will raise the price

EXAMPLE: Nestle Ice cream snacks

MARKET SKIMMING:

where a product is sold at a high price high profit per product but low sale overall this is usually the approach of different companies

Example: nestle meggi in Pakistan was the market skimming pricing strategy, because there was no competitor in the market at the time it was introduced in the market.

Value pricing:Price will be set at the apparent

value of the product

Example: status products, designer

brands

3:PLACEDefinition: The product is properly distributed and

available in a convenient location at high rate.

In place I will discuss about nestle distribution channels through the hierarchy

Conventional distribution channelConventional marketing channel

Nestle pure life whole seller Retailer Ultimate Consumer

Problems in Distribution ChannelsChannel ConflictUndercutting By WholesalerLack of transparency between

partners Display incentives do not reach

till retailer leading to poor display of new products

Invasion of territory

4.PROMOTIONPromotion means who to promote their product in the

mind of customer.

Following are the main four types of promotion.Advertisement.Personal selling. Sales promotion.Public relationship.

ADVERTISMENTAdvertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media..

AdvertisementFollowing are the types of advertisement:

TV Commercials: Nestle most of the advertisement consist of TV adds that run on different TV channels and tells about the

performance of product.

Following are some adds of nestle:

2.Billboards:Company also advertise its product on public places to attract customers.Example

3.Public place: (some time companies advertise its products in different shapes )

Example of personal selling is personal contact of a consumer, messages on cell phone

Sales promotion: Sales promotion relates to short term incentives or activities that encourage the purchase or sale of a product or service. Sales promotions initiatives are often referred to as “below the line” activities.

The company may promote its sales by offering different outputs relating product ex increase weight of product.

Public RelationsDefinition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives