Beyond CSR Suds Sarronwala WWF International Davos March 11, 2014 World Communication Forum
Mar 28, 2016
Beyond CSR
Suds Sarronwala
WWF International
Davos
March 11, 2014
World Communication Forum
Normal
The ‘New’ Normal
The ‘New’ Normal
Business Sustainability
2013:
WWF’s theory of change
1 Billion PRODUCERS
• Retailers • Brands • Manufacturers • Traders • Processors • Investors
300 ~ 400 COMPANIES
7 Billion CONSUMERS
LEVERAGE POINT TO RAISE MAINSTREAM
PERFORMANCE
palm oil cotton biofuels pulp & paper sugarcane
sawn wood dairy beef forage fish soy
farmed salmon farmed shrimp tropical shrimp whitefish tuna
15 key commodities
Starting Mature Developing
WWF involvement in standards
Targeting audiences for change
End target:
Corporate
Government
Institutions
Influenc
er
Target:
Supporte
rs,
Civil
Society
WWF
• General sentiment: WWF should work with companies – important way of advancing its mission
• Transparency is a key issue
• Demonstrating the impacts of work with companies
• Other Issues: independence, reputation risk
*IpsosMORI – 4 country focus groups study for WWF, 2012
Consumer reactions to WWF working with companies
WWF IN SUMMARY
WWF is in over
100 countries, on
5 continents
+100
WWF was founded
In 1961
1961
WWF has over
5,000 staff
worldwide
+5000
WWF has over
5 million supporters
+5M
Photo: © Michel Roggo / WWF-Canon
panda.org wwf.org
Thank you
© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.