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Om,MayGodProtectusBoth(theTeacherandtheStudent),
MayGodNourishusBoth,
MayweWorkTogetherwithEnergyandVigour,
MayourStudybeEnlightening,notgivingrisetoHostility,
Om,Peace,
Peace,
Peace.
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IntroductiontoSustainableDevelopment&
CorporateSustainabilityTataL.RaghuRam,XLRI
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Aparadoxisalogicalstatementorgroupofstatementsthatleadtoacontradiction
orasituationwhich(iftrue)defieslogicorreason
Wikipedia
Paradox
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Our vision is to be the globalsteel industry benchmark for
value creation and corporatecitizenship
-TATA STEEL
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We work to create a better future every day
We will inspire people to take small everyday actions
that can add up to a big difference for the world.
We wil l develop new ways of doing business with theaim of doubling the size of our company while
reducing our environmental impact - HUL
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To enhance the wealth generating
capability of the enterprise in a
globalizing environment, delivering
superior and sustainable stakeholdervalue - ITC
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To emerge from the position of domestic leader
to leading global player in the energy sector by
adopting best practices from mine to marketwith due care to environmental and social
sustenance CIL
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XLRIsVision
Apassionforacademicexcellence
Uncompromising
human
values Asensitivesocialconscience
Anabidingcommitmenttoimprovingthequalityofthelifeinorganizations
andsociety
Integrity
XLRIJamshedpurwasthefirstIndianBSchooltoendorseUNGCsPRiME
FatherAruppe CentreforEcology&Sustainability(FACES)
CentreforRuralDevelopment
Socialentrepreneurshipfund
XLRIis
committed
to
achieve
carbon
neutral
status
in
five
years
with
a
capitalcommitmentofRs.75lakhs.
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SustainableDevelopmentAContext&Direction
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SustainableDevelopment
Developmentthatmeetstheneedsof
thepresentgenerationwithout
compromisingthe
ability
of
future
generationstomeettheirownneeds
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SD concerns create Business risks as well as opportunities
1. Managers should be able to take advantage of the
business opportunities inherent in societys
demands for SD.
2. Should be able to turn risk into opportunity
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Anorganismssurvivaldependsontwocriticalfunctionsfrom
itsenvironment:
provision
of
resources
and
absorption
of
wastes.
Organism
Source Sink
Provideresources:
Water Cleanair
Nutrients
Absorbwastes
andby
products
Thesameprincipleappliesatlargerscales,e.g.,toacompany,industry,or
economy.
Environment
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Hownature
works?
No
Waste
Natureworksincycles
Thereisnowastewhatis
unusedbyonespecies
becomesnutrientsforthe
next
Thesunsenergydrivesthe
process:
Greencelledplantsusingphotosynthesiscreate
netconcentrationand
structure
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Industrial systems function primarily in a linear fashion
Take Make Waste
Only 6% of
material flow
ends up inproducts
Source: Hawken, Lovins, Natural Capitalism
Take natural capital,
valuable material, and
process it into unusablewaste
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Thisindustrialsystem,operatingonaneverlargerscale,is
embeddedinandaffectingnaturescycle.
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Expanding industrial systems affect
both sources and sinks
Sources
Key resource bases
are being exploited at
rates faster than their
ability to regenerate.
Sinks
The available land
area where nature
can break down and
recycle wastes is
shrinking.
The quantity and
types of wastes
created by industrial
societies cannot befully absorbed and
recycled by nature.
Economy
Environment
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Socio-Economic Context
2nd fastestgrowingeconomy
11th largestnominalGDP(4th
largestin
terms
of
PPP)
PercapitaincomeofRs.38,000,growingat14.4%annually
2nd largesttechnicallyqualifiedmanpower
Robustindustrialinfrastructure
Indigenousspaceprogram,
supercomputer
5th inlistofnumberofmillionnaires
Etc.
134/182onHumanDevelopmentIndex
65/
84
on
Global
Hunger
Index 42%ofWorldsmalnourishedchildren
77%populationwithdailyincomeof
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Millionsofpeopleworldwidearestrugglingtomeettheirbasicneeds.
1.3billionpeopleliveinabsolute
poverty,with
incomes
less
than
$1/day(WorldBank)
841millionpeopleindeveloping
countriessufferfrombasic
proteinenergymalnutrition(UN
FoodandAgricultureOrganization)
Nearly1billionpeopleeither
cannotworkorareemployedin
jobs
where
they
cannot
support
theirfamily(InternationalLabor
Organization)
11.7%
2.3%
1.9%
1.4%
RichestFifth
PoorestFifth
(UNDP, Human Development Report)
82.7%
Distribution of Total World Income
Global Trends
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Somedefinitions
Corporate sustainability is a business approach that creates longterm
shareholder value by embracing opportunities and managing risks deriving
from economic, environmental and social developments.
DowJones
Sustainability
Index
A sustainable business is one that delivers value for investors, customers,
and employees; improves the living standards of its employees and the
communities it touches; makes wise use of natural resources; and treats
people fairly. CramerandKarabell in"SustainableExcellence
Developmentthatintegratessocioenvironmentaland
equitablebenefitsharingconcernsintodecisionmakingwhile
contributing
to
inter
and
intra
generational
human
well
being RaghuRam
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Howeasy
is
it?
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MiltonFriedmans
argument
TheNobel
Prize
winning
economist
Milton
Friedmanargues:
Fewtrendscouldsothoroughlyundermine
thevery
foundations
of
our
free
society
as
the
acceptancebycorporateofficialsofasocial
responsibility
other
than
to
make
as
much
moneyfortheirstockholdersaspossible
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CreatingSharedvalue
MichaelE.
Porter
and
Mark
R.
Kramer
Societalneeds,notjustconventionaleconomicneeds,
definemarkets,andsocialharmscancreateinternalcosts
forfirms.
Companiescancreateeconomicvaluebycreatingsocietal
value.
byreconceiving
products
and
markets
redefiningproductivityinthevaluechain
buildingsupportiveindustryclustersatthecompanyslocations
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Companies evolved in how they manage SD issues
Environmental
Compliance
Risk Management
Sustainable
Development
End-of-pipe
Limit impact of current
activities
Pollution prevention;
Management systems
Redesign to eliminate impacts
of activities
Strategic integration
Change activities and design
of industrial system
Friedman
Freeman
Porter&Kramer
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Why do we degrade Environment?
Environmental resources are CPR
No well defined property rights
Belongs to all while using, to no-one whilepaying
Leads to The tragedy of Commons
Results in Externalit ies Impact on environment is external to the
profit & loss calculations of the economic
agent - eg. Car users (-ve), plantations (+ve)
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Stakeholderspolluters, affected, controllers etc..
Sustainable Development
Environmental resources are to beshared across generations
Possible that future generations may
prefer natural capital over man madecapital
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Thechallengeofsustainabledevelopmentarisesfromtwo
majorconverging
trends
Declineinresourceavailability&ecosystemservices
Impact=Population(P)xConsumption/capita(A)xImpact/unitofconsumption@Technology(T)
I=PxAxT
Diminishing
marginfor
action
Sustainability
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1962 - Rachel Carson publishes "Silent Spring".
This book brought together research on toxicology, ecology and epidemology to suggestthat agricultural pesticides were building to catastrophic levels.
This was linked to damage to animal species and to human health. It shattered the assumption that the environment had an infinite capacity to absorbpollutants.
1968 - The Club of Rome, is established by 36 European economists and scientists. Its goal is to
pursue a holistic understanding of the 'world problematique'. It commissions a study on global
proportions to model and analyse the dynamic interactions between industrial production, population,environmental damage, food consumption and natural resource usage.
1969 - Friends of the Earth forms as a non-profit organization dedicated to protecting the planet from
environmental degradation; preserving biological, cultural, and ethnic diversity; and empowering
citizens to have an influential voice in decisions affecting the quality of their environment -- and theirlives.
1971 - Greenpeace starts up in Canada and launches an aggressive agenda to stop environmental
damage through civil protests and non-violent interference.
History of Sustainable Development
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1974 Rowland and Molina release seminal work on CFCs in Nature magazine.
They calculated that if human use of CFC gases was to continue at an unaltered rate theozone layer would be depleted by many percent after some decades.
1983 World Commission on Environment and Development forms. The commission works for 3years to weave together a report on social, economic, cultural, and environmental issues.
1984 WorldwatchInstitute publishes its first State of the World Report.
The report monitors changes in the global resource base, focusing particularly on how
changes there affect the economy. It concludes that "we are living beyond our means, largely by borrowing against the future."
1985 Antarct ic ozone hole discovered by Bri tish and American scientists.
1987 World Commission on Environment and Development publish - Our Common
Future (The Bruntland Report) in response to the request from the UN generalassembly to propose long-term environmental strategies for achieving sustainabledevelopment by the year 2000.
History of Sustainable Development
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1987 Montreal Protocol focused on the depletion of the stratospheric ozone layer andeliminating substances that cause this (HCFCs).
Has since been strengthened twice - London and Copenhagen.
Production of CFCs in North stopped by 1996, countries in the South (China and India)to end production by 2006.
1988 Inter-Governmental panel on Climate Change
Resulted in the framework convention on climate change signed by 153 countries + the
then EU, dealing with the threat of global warming Thought lacked firm agreements on targets, did aim to stabilise 1990 levels of CO2 andother greenhouse gases
1992 Meadows, D. B., Meadows, D. L. and Randers, J., Beyond the Limits, London:Earthscan.
Using a computer model to map patterns of growth, the report concluded thatenvironmental collapse was inevitable.
'If the present growth trends on world population, industrialisation, pollution, foodproduction and resource depletion remain unchanged, the limits to growth on this planetwill be reached some time within the next 100 years'.
History of Sustainable Development
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1992 United Nations Conference on Environment and Development (UNCED) held in Rio deJaneiro, Brazil The Earth Summit. 179 countries participated in this conference workingtowards reconciling the impact of human socio-economic activities on the environment.
Outcomes: Convention on biological diversity
Framework convention on climatic change
Principles of forest management
Agenda 21
The Rio declaration on environment and development
1997 Kyoto ProtocolWorlds Governments met in Japan to negotiate a treaty to startdealing seriously with climate change to reduce emissions of serious greenhouse gases
CO2, CH4, NO, + 3 types of fluorinated gases.
1994 Law of the Seanational sovereignty of off-shore waters and the nationalresponsibility for the ecosystems within these waters (re. dumping waste, & fish stocksetc.)
History of Sustainable Development
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1997 - Earth Summit+5 - A five year review of Earth Summit progress wasmade by the United Nations General Assembly.
The final document adopted by delegates from over 165 countries --
while taking small steps forward on a number of issues, includingpreventing climate change, forest loss and freshwater scarcity -disappointed many in that it contained few new concrete commitmentson action needed.
2001Climate Summit, Bonn 178 countries developed a framework of how toimplement the 1997 Kyoto Protocol
2002 - Earth Summit 2002, Johannesburg, South Africa. Rio+10 - World Summit onSustainable Development -people, planet, prosperity,
History of Sustainable Development