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Self service Dialoog Events Ontbijtseminar ‘Wat beweegt uw leden?’ 4 maart 2015
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Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Jul 31, 2015

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Page 1: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Self serviceDialoogEvents

Ontbijtseminar ‘Wat beweegt uw leden?’

4 maart 2015

Page 2: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

2© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

WAAR HEBBEN WE HET OVER?

Page 3: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Self service

Page 4: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

4© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service – wat is het?

Wikipedia:

“Self service is the practice of serving oneself”

Page 5: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

5© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 6: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

6© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 7: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

7© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 8: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

8© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 9: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

9© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 10: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

10© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 11: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

11© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 12: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

12© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - voorbeelden

Page 13: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

13© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service – voordelen

Voordelen:

- Klantverwachting

- 24/7

- Toe te passen over meerdere kanalen

- Makkelijk data bijhouden

- Besparing

Als de kosten van personal service 100% zijn…

… dan komt self service op 12%

Nadelen:

- Persoonlijke interactie weg?

Page 14: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

14© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - toekomst

Self service groeit door

Personal service

Self service

2000 – 2010 75% 20%

2010 – 2016 50% 30%

2016 – 2020 20% 40%

Page 15: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

15© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - toekomst

Personal service

Self service

Crowd service

2000 – 2010 75% 20% 5%

2010 – 2016 50% 30% 20%

2016 – 2020 20% 40% 40%

Crowd service komt op

Page 16: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

16© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Crowd service - voorbeeld

Page 17: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

17© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service - toekomst

Crowd service

Bijkomende voordelen:

- Persoonlijke interactie terug

- Bredere service dienstverlening

- Loyaliteit

Als de kosten van personal service 100% zijn…

… dan komt self service op 12%...

… en crowd service op 9%

Personal service

Self service

Crowd service

2000 – 2010 75% 20% 5%

2010 – 2016 50% 30% 20%

2016 – 2020 20% 40% 40%

Page 18: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

18© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service – de praktijk

Panel

Page 19: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Self service

De IT tips

Page 20: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

21© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service – design en herkenbaarheid

Page 21: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

22© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service – overzichtelijk en duidelijk

Gerichte informatie op het juiste moment

Directe validaties

Duidelijke process stappen

Page 22: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

23© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Self service – mobiele strategie

Page 23: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

24© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Praktische tips – self service

• Focus op design, gebruiksvriendelijkheid en herkenbaarheid

• Betrek een gebruikersgroep van daadwerkelijke gebruikers

• Bepaal vooraf een mobiele strategie

Page 24: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Dialoog

Page 25: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

26© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog – wat is het?

Wikipedia:

“Een dialoog is een gesprek tussen twee of meer personen.”

Maar wat is dialoog voor organisaties? Marketing?

- Social

- Mobiel

- E-mail

- Database marketing

- Telemarketing

- Fysiek

- CRM

- Service

Page 26: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

27© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Voice of the customer/member

Page 27: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

28© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Bedrijfsculturen gericht op de klant

Page 28: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

29© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Klanttevredenheid; meer diepgang

Page 29: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

30© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Self service

Page 30: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

31© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Marketing data & CRM, toegang tot technologie, digitalisering

Page 31: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

32© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Niche platformen

Page 32: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

33© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Internet of things – third screen?

Page 33: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

34© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – trends & toekomst

Content stays king

Page 34: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

35© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – voordelen

Voordelen - digitalisering:

- Uitermate geschikt op relaties te onderhouden

- ‘Makkelijk’ meer kennis en inzicht

- Groot bereik

Nadelen?:

- Extreme groei aan data (zonder interpretatie, data = niet per definitie al informatie)

- Kapers liggen op de loer

- Vluchtig

Page 35: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

36© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog marketing – de praktijk

Panel

Page 36: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Dialoog

De IT tips

Page 37: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

39© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Dialoog

Page 38: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

40© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Verschillende kanalen verschillende verwachting

Page 39: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

41© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Cross channel

Page 40: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

42© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Social listening

Maak automatisch een case aan voor de servicedesk op basis van social listening

Page 41: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

43© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Wat speelt er bij je klant

Page 42: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

44© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Automatische wachtrij

Page 43: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

45© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Live chat

• Gemak voor de klant

• Minder winkelwagen verlatingen

• Bouw vertrouwen op

• Cross-sell / upsell

• Feedback van klanten

Page 44: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

46© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Praktische tips - Dialoog

• Ken je klant en anticipeer

• Wees proactief met social media

• Meer tijd voor kwalitatief dialoog

• Onderzoek of live chat dialoog met uw leden kan versterken

Page 45: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Events

Page 46: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

48© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – wat is het?

Wikipedia:

“Een evenement is een verplaatsbare georganiseerde gebeurtenis, (openlucht)manifestatie, (thema)dag of week. Meestal is die publiek,

maar ze kan ook besloten zijn: bedrijfsevenement.”

Page 47: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

49© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Intimiteit (kleine hoekjes, gezellige pop-up theaters)

Page 48: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

50© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Crowdsourcing (samenstellen programma = betrokkenheid)

Page 49: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

51© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Nieuwe, creatieve locaties

Page 50: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

52© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Merk boven programma

Page 51: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

53© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Sponsoring

Page 52: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

54© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Internationale ontmoetingsplekken

Page 53: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

55© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Crowd sharing

Page 54: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

56© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events - trends

Cost sharing

Page 55: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

57© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Leeftijdsgrens vervaagt (speeltuin, dansweide, 65+ bar op 1 event)

Page 56: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

58© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – trends

Food staat centraal

Page 57: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

59© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – Voordelen

Voordelen:

- Hoge interactie - dialoog

- Beleving

- Netwerken

- Lid + niet-lid (bredere doelgroep)

Nadelen?:

- Organisatie – tijd

- Kosten

Page 58: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

60© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Events – de praktijk

Panel

Page 59: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

Events

De IT tips

Page 60: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

63© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Ledenvoordeel

Page 61: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

64© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Mond op mond reclame

Page 62: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

65© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Ontsluit administratieve informatie voor marketing & service

Toon automatisch relevante data over jezelf

en van je gekoppelde vrienden

• Jan heeft zich ingeschreven voor FC Dordrecht –Ajax op 17 mei 2015

• Dorien neemt over 2 weken deel aan Heuvellandtocht

• Willem heeft promotie gemaakt naar klasse L1

• Let op uw fietstraining morgen gaat niet door i.v.m. ziekte instructeur

Page 63: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

66© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Toegangscontrole op eenvoudige wijze

Page 64: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

67© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Praktische tips - events

• Maak ledenvoordeel inzichtelijk voor aspirant leden (werving) en bestaande leden (behoud)

• Online registratie gekoppeld aan de backoffice levert efficiënte administratieve afhandeling

• Ontsluit administratieve informatie voor marketing & service

Page 65: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'
Page 66: Presentatie KPMG Crimsonwing - Ontbijtseminar 'Wat beweegt uw leden?'

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The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.