Self service Dialoog Events Ontbijtseminar ‘Wat beweegt uw leden?’ 4 maart 2015
Jul 31, 2015
Self serviceDialoogEvents
Ontbijtseminar ‘Wat beweegt uw leden?’
4 maart 2015
2© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
WAAR HEBBEN WE HET OVER?
Self service
4© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service – wat is het?
Wikipedia:
“Self service is the practice of serving oneself”
5© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
6© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
7© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
8© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
9© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
10© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
11© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
12© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - voorbeelden
13© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service – voordelen
Voordelen:
- Klantverwachting
- 24/7
- Toe te passen over meerdere kanalen
- Makkelijk data bijhouden
- Besparing
Als de kosten van personal service 100% zijn…
… dan komt self service op 12%
Nadelen:
- Persoonlijke interactie weg?
14© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - toekomst
Self service groeit door
Personal service
Self service
2000 – 2010 75% 20%
2010 – 2016 50% 30%
2016 – 2020 20% 40%
15© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - toekomst
Personal service
Self service
Crowd service
2000 – 2010 75% 20% 5%
2010 – 2016 50% 30% 20%
2016 – 2020 20% 40% 40%
Crowd service komt op
16© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Crowd service - voorbeeld
17© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service - toekomst
Crowd service
Bijkomende voordelen:
- Persoonlijke interactie terug
- Bredere service dienstverlening
- Loyaliteit
Als de kosten van personal service 100% zijn…
… dan komt self service op 12%...
… en crowd service op 9%
Personal service
Self service
Crowd service
2000 – 2010 75% 20% 5%
2010 – 2016 50% 30% 20%
2016 – 2020 20% 40% 40%
18© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service – de praktijk
Panel
Self service
De IT tips
21© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service – design en herkenbaarheid
22© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service – overzichtelijk en duidelijk
Gerichte informatie op het juiste moment
Directe validaties
Duidelijke process stappen
23© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Self service – mobiele strategie
24© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Praktische tips – self service
• Focus op design, gebruiksvriendelijkheid en herkenbaarheid
• Betrek een gebruikersgroep van daadwerkelijke gebruikers
• Bepaal vooraf een mobiele strategie
Dialoog
26© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog – wat is het?
Wikipedia:
“Een dialoog is een gesprek tussen twee of meer personen.”
Maar wat is dialoog voor organisaties? Marketing?
- Social
- Mobiel
- Database marketing
- Telemarketing
- Fysiek
- CRM
- Service
27© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Voice of the customer/member
28© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Bedrijfsculturen gericht op de klant
29© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Klanttevredenheid; meer diepgang
30© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Self service
31© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Marketing data & CRM, toegang tot technologie, digitalisering
32© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Niche platformen
33© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Internet of things – third screen?
34© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – trends & toekomst
Content stays king
35© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – voordelen
Voordelen - digitalisering:
- Uitermate geschikt op relaties te onderhouden
- ‘Makkelijk’ meer kennis en inzicht
- Groot bereik
Nadelen?:
- Extreme groei aan data (zonder interpretatie, data = niet per definitie al informatie)
- Kapers liggen op de loer
- Vluchtig
36© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog marketing – de praktijk
Panel
Dialoog
De IT tips
39© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Dialoog
40© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Verschillende kanalen verschillende verwachting
41© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Cross channel
42© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Social listening
Maak automatisch een case aan voor de servicedesk op basis van social listening
43© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Wat speelt er bij je klant
44© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Automatische wachtrij
45© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Live chat
• Gemak voor de klant
• Minder winkelwagen verlatingen
• Bouw vertrouwen op
• Cross-sell / upsell
• Feedback van klanten
46© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Praktische tips - Dialoog
• Ken je klant en anticipeer
• Wees proactief met social media
• Meer tijd voor kwalitatief dialoog
• Onderzoek of live chat dialoog met uw leden kan versterken
Events
48© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – wat is het?
Wikipedia:
“Een evenement is een verplaatsbare georganiseerde gebeurtenis, (openlucht)manifestatie, (thema)dag of week. Meestal is die publiek,
maar ze kan ook besloten zijn: bedrijfsevenement.”
49© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Intimiteit (kleine hoekjes, gezellige pop-up theaters)
50© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Crowdsourcing (samenstellen programma = betrokkenheid)
51© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Nieuwe, creatieve locaties
52© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Merk boven programma
53© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Sponsoring
54© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Internationale ontmoetingsplekken
55© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Crowd sharing
56© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events - trends
Cost sharing
57© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Leeftijdsgrens vervaagt (speeltuin, dansweide, 65+ bar op 1 event)
58© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – trends
Food staat centraal
59© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – Voordelen
Voordelen:
- Hoge interactie - dialoog
- Beleving
- Netwerken
- Lid + niet-lid (bredere doelgroep)
Nadelen?:
- Organisatie – tijd
- Kosten
60© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Events – de praktijk
Panel
Events
De IT tips
63© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Ledenvoordeel
64© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Mond op mond reclame
65© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Ontsluit administratieve informatie voor marketing & service
Toon automatisch relevante data over jezelf
en van je gekoppelde vrienden
• Jan heeft zich ingeschreven voor FC Dordrecht –Ajax op 17 mei 2015
• Dorien neemt over 2 weken deel aan Heuvellandtocht
• Willem heeft promotie gemaakt naar klasse L1
• Let op uw fietstraining morgen gaat niet door i.v.m. ziekte instructeur
66© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Toegangscontrole op eenvoudige wijze
67© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Praktische tips - events
• Maak ledenvoordeel inzichtelijk voor aspirant leden (werving) en bestaande leden (behoud)
• Online registratie gekoppeld aan de backoffice levert efficiënte administratieve afhandeling
• Ontsluit administratieve informatie voor marketing & service
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© 2015 Crimsonwing (Promentum B.V./VDA Informatiebeheersing B.V.) a subsidiary of KPMG Investments Malta Ltd, a subsidiary of KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.