Presentasi mk 160 ford

Utilizing Short Message Service (SMS) as Community Media Platform

MK-160: Media Komunitas 160 Karakter

Community Media (in) 160 Characters

Agenda

1. Background2. Who is ANGKRINGAN?3. What is MK160? How we do it?4. What can we learn from our experience?5. What are our next plans? 6. Recommendations

Background• Community media play important role to provide

information for grassroot community. There are 600 community radio stations (approximately) spread across Indonesia (Source: COMBINE Annual Report, 2006)

• The rapid growth of mobile phone users in Indonesia has changed grassroots community media behavior. People in rural area prefer to exchange information via short message service (SMS) because it is cheaper and faster

• Indonesia ranks third in most mobile phone users across Asia Pacific (estimated to 250 million subscribers) (Source: Association of Indonesian Cellular Telecommunication/ATSI, 2011)

• Most mobile phone users in rural area, use their phone to call and send text message. Number of messages in the end of 2011 are 260 billion, while data exchange reach 27 thousand terrabyte.

• The nature of SMS feature is one-to-one communication. With a little innovation, SMS can be managed and utilized as a multifunctional platform. SMS technology can be used as a simple, fast and inexpensive medium of information.

• The character of these technologies are very suitable to be developed and implemented by community media.

Background

• Located 7 km South of Yogyakarta city. There are 6.000 household, 20.000 population

• Most of the Timbulharjo residents use mobile phone. Behavior: send/received voice call and SMS, update status to Facebook.

• There is Facebook group with more than 1.000 members. Only 5% of total population have internet connection in their house.

Timbulharjo Village

What is MK-160?

• Angkringan Community Media’s idea to optimize the use of short message service (SMS) as community based information channel in Timbulharjo

• The nature of SMS feature is one-to-one communication. However, by developing particular software, SMS can be used as one-to-many, many-to-many and/or many-to-one communication

How we do it? 1. We assess & collect data of Timbulharjo residents.

e.g: address, education, mobile number, media preference, skill, blood type, jadwal ronda etc. Then put it in MK160’s server

2. We develop SMS application with local IT developer using open source software. We try out the software in targeted area to study its capability

3. After all data has collected and the software is ready, we use MK-160 for information management

4. We will write our experience in a report book, tutorial and release MK-160 software under Creative Common License

5. We will train 10 communities to use and utilize MK160 in their community

Administrator

Residents Database as “smart address book”1

2 3

4

5

Message Sender Group A (by location, gender, age, interest,

blood type, ect

SMS Server

Group B (by location, gender, age, interest,

blood type, ect

ANGKRINGAN Newsletter will be published by Friday. Send us your

report/information about your neighborhood via SMS to this number. Selected SMS will get

prize #SMSAngkringan

+622749808XXX (M Nur Santoso) There is siltation

of waterways in Sudimoro intersection from north to south of the intersection. If heavy

rain, water overflows onto the street. Please inform this to related government official

to dredge waste, instead of dike heightening.

INFO: to the residents of Kowen,

particularly those with babies and young children are expected to come to

village health post, on February 14th, 2013 at 9am.

+628967134XXXBoss, please tell me how to find

aid? I am a member of very poor family. I don't have well and toilet and electricity.

Please tell me. (Prawoto)

ANGKRINGAN Newsletter has been published. Our headline is requirement and

time schedule of chief of village election. Get it now in your nearest mosque/village security post. its

free. #SMS ANGKRINGAN

Attention: To all member of JAMKESMAS, the newest

version of the card is valid. But you still can use the older version of it until 28th February

2013 #SMSAngkringan

+628180405XXX (Ibrahim Prasetyo) JAMKESMAS

does not reach the right target. I hope Angkringan community participate to

make it reach the right one

+62857431381XXX (Ibnu Supriyanto) Bro, please

ask our local government official, why I don't get my identity

card?

+6285747038XXX I read Angkringan

newsletter and I agree with you guys.. the newsletter makes me more informed, although i'm not

in the list of JAMKESMAS. It doesn't matter

To all Timbulharjo residents, be careful when you pass

Tembi-sudimoro street. There are holes in the street that will cause you accident,

especially in the night. #SMSAngkringan

+6287839973XXX (Tari Rukmawulan)

Yeah, that's right. I have fallen when trying to avoid the hole..

+6283840444XXX (Harun Mustofa)

Me too.. I fell yesterday

Urgently needed, AB Blood type for Mr. Jaka Sutrisna's wife, Tembi (081579XXX) for medical surgery

tomorrow at 9am in Sardjito Hospital #SMSKomunitas

+628157906XXXHelp please, I need AB blood type for my wife operation tomorrow at

9am in Sardjito Hospital

+6285743666XXX (M Irvan)You can call Himawan or Mahmud Abdul for AB

good type in Sorogenen.

RIP. Chief of village religious affair, Mr. Muhammad Ali, Saturday at 5.30pm. The decease will be buried on Monday,

2pm #SMSKomunitas

+62819144XXXADVERTISMENT. Meatballs and

Soto, Mr. Suraji, Sanggrahan. Cheap, halal, healthy. It's delicious. Borax free,

no preservation. Address: Sangrahan RT 03 Gang Purut

JOB VACANCY. Building construction supervisor needed. Requirement: Has a lot of construction worker building, clean and neat

work. Call 0858786XXX

INFO: Open recruitment, farmer association SENGON BAROKAH. let's joint us.

Further information, please call Erwandi 08783835XXXX

+628587835XXXWhy do education fund allocation distributed to elementary school?

Please give attention . thanks

Media Convergence

What we have learned from our experience?

1. SMS technology combined with a database of people, able to convey information in a very specific segment (based on location, age, gender, social class, etc.)

2. The convergence of technology makes information more effectively (SMS to newsletters, newsletter to SMS, SMS to twitter, etc)

3. Collecting residents data not only get mobile phone numbers, but could derive a very rich data (skill, business type, etc.)

4. Compared with mobile internet rates, the cost of SMS is relatively expensive. However SMS remains selected because most villagers still use SMS instead of mobile internet.

What we have learned from our experience?

1 GB = Rp. 25.000

mobile internet SMS

1 SMS = Rp. 1006.400.000x100=Rp.640.000.000

Size:1 GB mobile internet = 6,4 milion SMS

1 25.600

4. Since Juni 2012, there are new regulation -from the sender keep all to cost based tariffs- forced mobile operators to change their policy related to free SMS.

5. This caused the basic assumption of MK160 dramatically change and cost a lot money to send broadcast SMS to Timbulharjo residents.

What we have learned from our experience? sender keep all cost based tarrifs

provider A provider B

Rp. 0Rp. XX

provider A provider B

Rp. 23Rp. XX

What are our next plans?

1. Setting business model to support MK-160 sustainability. e.g: act as local commercial channel for Timbulharjo resident business, cooperate with NGO and/or local government to share information and/or as media center.

2. Explore the possibility to cooperation with mobile provider in various areas: CSR, business cooperation etc.

Recommendation 1. Short term: use multiple numbers from

different mobile operators to send SMS to Timbulharjo residents

2. Medium term: cooperate with mobile provider, and asked the government to implement special policies for community SMS. e.g: by applying Universal Service Obligation (USO).

3. Long term: SMS tariff policy advocacy for the bottom of the pyramid users.

Address: Komplek Balai Desa Timbulharjo, Kecamatan Sewon, Kabupaten Bantul, Yogyakarta,

Indonesia 55185

Email: [email protected]: @AngkringanMedia @emka160

FB: Media Komunitas AngkringanWebsite: www.angkringan.web.id

Contact: