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Presentacionhotelsingle

Apr 08, 2016

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Page 1: Presentacionhotelsingle

Andalucia

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2 | Sotogrande

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A legendary resort

Sotogrande has a pedigree like no other residentialresort in Europe. It was founded in 1962 by the visionaryAmerican businessman Mr Joseph McMicking, whodreamt of creating an idyllic place in a perfect climatefor people from all over the world to live and spendholidays. More than half a century later, Sotogrande is thebenchmark for integrated resorts in Europe in terms ofexcellence in high end resort development, first classsports facilities, prestige as a polo and golf destinationand for its sophisticated marina lifestyle. Now under new ownership, Sotogrande SA is lookingto embark on the next chapter.

This presents a unique opportunity to join SotograndeSA in the development of the first luxury hotel withbranded residences in this unique high end resort destination.

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The location

+ Sotogrande is easily accessible from the whole of Europe – a 1hr15 drive from Malaga airport, which has seen significant recent expansion to become an international hub. The lifestyle resort is located 45 minutes from Gibraltar airport, 1hr15 from Jerez airport and 2hrs from Seville airport.

+ The resort sits at the gateway to the Costa del Sol to the east – which includes Marbella, a 30 minute drive– and the Costa de la Luz to the west, with its vast, wild beaches near Tarifa such as Bolonia and Zahara de los Atunes. Morocco is also just 35 minutes away by fast ferry from Tarifa to Tangier.

+ The coast’s climate is very attractive, particularly for British and Northern European visitors and property buyers, along with the Costa del Sol’s considerable number of tourist attractions including its many and varied golf courses, beaches, restaurants, plus great culture, history and local traditions.

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6 | Sotogrande

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A high end destination

Sotogrande is one of the most discreet high end lifestyle resorts in Europe. It has 5,000 residents with either permanent or holiday homes and it is the destination of choice for many of Spain’s and other nations’ wealthiest and most influential families.

The resort spans 20 square kilometres from the Mediterranean Sea to the foothills of the Sierra Almenara – a location of outstanding natural beauty that has a vast amount to offer its international community of residents. Sotogrande offers a secure, relaxed, healthy lifestyle, a sophisticated social scene and excellent sports facilities. The Sotogrande International School provides a major advantage for families.

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A unique resort lifestyle

Sotogrande offers an extraordinary lifestyle in a unique location.

Its world-class sports facilities include:

+ Golf: There are five 18 hole golf courses in Sotogrande including Valderrama - host to the European Tour ’s Volvo Masters and the 1997 Ryder Cup - ranked Europe’s no 1 course since 1980s. Others designed by leading golf course architects Cabell Robinson, Robert Trent Jones and Dave Thomas include the La Reserva Club de Golf, host of the PGA NH Collection Open tournament and the Real Club de Golf Sotogrande. The San Roque Club, with 36 holes is adjacent.

+ Polo: the resort’s eleven polo fields belong to the Santa Maria Polo Club, one of the best polo clubs in the world. Hosts exclusive Polo Summer Season and more than 25 tournaments which see 800 players and 2,500 horses each year.

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+ Other sports: two tennis/padel clubs and Soto Tennis Academy; rugby club; two beach clubs; sailing club; equestrian centres.

+ Marina: this plays a major part in Sotogrande lifestyle. Covers 550,000 square metres and has 1,400 berths capable of taking boats of up to 70m long. Surrounded by bars, restaurants and shops, making it one of Sotogrande’s social hubs. Residents in the marina can have boats moored outside their home.

+ Beaches: 2km-long Playa Sotogrande and El Cucurucho beach club, 1km-long Playa Paseo del Mar with El Octógono Beach Club, beach bar and watersports centre and quiet, isolated 5km-long Playa Guadalquiton just west of the resort.

+ Nature: Sotogrande is surrounded by nature. The 1,308 Hectare natural reserve Alcaidesa and the 35 Hectare Paraje Natural offer ample opportunity to embrace nature.

+ Community: of permanent and holiday residents enjoying an active social life and lifetime friendships. An impressive events calendar guarantees all year round entertainment.

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12 | Sotogrande

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Who comes

to Sotogrande

50% of owners/visitors are Spanish, 40% from UK or Gibraltar and the remaining 10% are Northern European (mainly Germany, Switzerland, Scandinavia, Holland and Belgium).

People who:

+ are high net worth - cash rich but time-limited.

+ own high end holiday homes in Sotogrande.

+ seek resorts and brands that have prestige and will make life easy for them and their families.

+ are permanent residents and live in high end homes in Sotogrande.

Demographics:

Average 52, ranging from 35 to 70

High income earners, HNWI’s

Multigenerational families:

+ Parents & grand parents

+ Adult children & children / grandchildren

Professionals:

+ Medical, technology, entertainment, sports, finance, real estate

+ Senior executives, business people, entrepreneurs

Enjoy:

+ Sports, nature, health, wellness

+ Culture, art, culinary experiences

+ A relaxed and secure resort lifestyle

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+ have high-earning positions in financial/insurance sectors in Gibraltar and either live permanently or spend weekends in Sotogrande.

+ appreciate high quality in their lifestyle, leisure, home, car etc.

+ thrive from being part of an exclusive, likeminded community.

+ are high profile but seek a discreet, luxurious place to relax.

+ will pay a premium for the convenience of having high quality services available on demand.

+ value having luxury goods and appreciate the best in design.

+ feel secure at Sotogrande and value its history, tradition, luxury, exclusivity and discretion.

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A luxury hotel with

branded residences

The Costa del Sol attracts some of the wealthiest holidaymakers and property buyers in the world.

Currently the coast offers some luxury hotels with luxury properties, but at a very limited level and outside of Sotogrande.

Sotogrande has attracted high-end tourism and high net worth property buyers for several decades.

As an established, mature high end resort destination on the Costa del Sol, it provides the perfect setting for a luxury hotel.

The existing 148-room Almenara hotel offers a unique opportunity for redevelopment and repositioning as the first luxury hotel in Sotogrande.

The building land adjacent to the hotel allows for further development of luxury apartments and villas as branded residences.

Land surface (m2) Build surface (m2)

Total surface hotel 17,257.51 13,907.03

Present maximum built surface 14,733.00

Present disposal surface 825.97

Branded villas 17,627.00 4,406.75

Branded residences 1 39,085.00 13,680.00

Branded residences 2 36,435.00 12,752.00

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