Presentaciónbb

BANKING

Cristina Barciona

Danitza Ibarra

Ma. Fernanda López

Andrea Velasco

Carlos Reyes

MISSION

To contribute to the development of the society in which it works.

To contribute to the individuals in general, and to our customers in particular: their well being, growth, success in their lives, and particularly in their economic and financial matters.

COMPANY PROFILE

• It was founded in the 80’s. For the first ten years, the company remains as a small bank

• 90's: financial system in Ecuador collapsed Banco Bolivariano has survived.

• Aggressive advertising campaign.

• 36 offices in 10 Provinces.• One of the most stable banks in Ecuador.• Four main business services are: Corporate, Enterprise & Personal Accounts and Consultancy to customer in different types of investments.

PRODUCTS AND SERVICES

   Orders of debits

• Automatic teller machine

• Traveler's checks

• Credit cards

• 24 online

Payment of obligations and services trough the internet such as:

- Electric energy bills,

- Water,

- Telephone and

- School fees.

CREDIT CARDS

• Visa BB National,

• International,

• Gold and Groups of Affinity, • Business Card

24

online

24

online

E-CARD

Benefits:

• Exclusive

• Secure

• Without cost

• Availability and Privacy

ADVERTISING AND MARKETING

Marketing Philosophy

It is not concerned with increasing sales, but more with the brand image, that the bank wants to present to the public.

Target (Credit card)

Between 25 to 65 years old, middle-upper class, monthly salary.

Media

TV, radio, newspaper, magazines, internet and direct mail.

LOGO AND SLOGAN

FINANCIAL ANALYSIS

Fourth biggest bank.

Ratios:

Rate of return

Show us how much we gain with every dollar invested in the company.

Industry average = 2.33%  Net earnings = 3.7% Capital

For each dollar invested 4 cents 0

Confidence rate

Measures the efficiency of collecting loans and other accounts receivable

Overdue bank accounts =1.6%

Total bank accounts

Industry average = 12.39%

First place of the system, good credit line analysis, seven times better than the industry average.

Efficiency rate

Measures the management’s efficiency.

Productive assets = 95.9%

Payables

Industry average = 64.11%

It occupies the sixth position under banks like Produbanco, Lloyds and Citibank.

Liquidity rate

Shows the bank’s availability to pay its short term debt.

Available Funds = 54.8%

Deposits until 90 days

Industry average = 29.78%

Bank has 0.85 dollars in cash accounts to cover each dollar of its short term debts.

Strengths- Excellent marketing campaign.- Professional and

highly qualified employees.- Is one of the few

trust.- Is a survivor.

Opportunities

- Neglected Market. 

Weaknesses

- Less years than the competitors in the

market.

Threats- Instability of the

Industry.- Risk of the country.- Distrust of the

clients- High participation of

the government

S.W.O.T. ANALYSIS

CONCLUSIONS

Great opportunity to practice the methods and skills that we have learned.

It was very difficult to collect the information from the bank, because most information is confidential.

We have learned a lot about how a financial institution works and how they promote their image.

Thank you for Thank you for your time.your time.

Any Questions?Any Questions?