Presentación TechBa - Csoftmty

TechBA-CSOFT collaboration

How to position (and export) IT products and services in North America via the

TechBA Model

February 12th, 2013

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Agenda

1. TechBA Program Model Overview (Luis Medina CEO TechBA-Austin)

1. TechBA Montreal Overview (JL Mendez – BDD TechBA Montreal)

1. TechBA Austin Overview (Luis Medina)

1. Opportunities for Mexican ITC-SMEs in North America (Manuel Ribeiro Senior Coach Inno-Centre)

2. Q&A Session

• The TechBA program was created in 2005 as a strategic instrument of Mexico’s Ministry of Economy and the US-Mexico Foundation for Science (FUMEC) to support Mexican technology-based companies in accessing highly dynamic and competitive markets.

• Technology-based companies represent a strong opportunity to accelerate a country’s economic development.

• The program has 8 offices, 5 of which are in the United States, 2 in Canada, and 1 in Spain as the gateway to the European Union.

What is TechBA

TechBA has branches in some of the most innovative ecosystems in the world.

The TechBA Network

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• From 2005 to date, a total of 660 companies have participated in the acceleration process, generating more than USD $435 million in international sales during their stay in the program and detonating sustained growth.

• In sectors such as life sciences and manufacturing, the growth in total international sales of participating companies has been exponential with annual averages of 352% and 119% respectively, due to a growth in annual sales per company and a greater number of increasingly robust companies.

Impact

TechBA Model

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“When operating in Global Markets,

companies naturally adopt a global perspective”

TechBA Network: Strategic Niches

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TechBA Work Methodology

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Companies assisted by location

• The number of companies assisted has grown sharply. The effective utilization of networks in the business ecosystem surrounding each TechBA office has been a critical factor in that growth.

25

4462

120

160

228

209

185

0

50

100

150

200

250

2005 2006 2007 2008 2009 2010 2011 2012

Vancouver

Seattle

Arizona

Michigan

Montreal

Madrid

Austin

Silicon Valley

• Participating companies have generated more than USD $435 million in international sales.* The most distinguished sectors are: ITC, automotive, aerospace, and manufacturing.

TechBA Program results

*To date, 55% of participating companies have reported 2012 sales data.

$5,200,000

$9,727,600

$37,246,069

$28,655,752

$40,958,171

$95,579,760

$145,024,881$127,000,000

020406080100120140160180200220240

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

2005 2006 2007 2008 2009 2010 2011 2012*

International Sales and Participating Companies

Projection International Sales Companies

TechBA in words of its companies

“TechBA is like an MBA in the university of life. Of the programs I’ve known, TechBA is one of those that is working in a critical direction to change the trajectory of the country.”

Luis Aburto, Director of Scio.

“TechBA is not for everyone. Companies have to present a good project as they take you to compete against the best. Had it not been for working with TechBA I would never even have thought that there were opportunities in Spain.”

Jorge Herrera, Director of CECYPE.

“The consultants at TechBA are true experts in the material because they have personally lived through the problems [that we confront].”

Jesús Mesta, General Director of Soisa.

“TechBA’s support has been fundamental to react and transform our offer and as such attend to the demands of our potential clients. It has allowed us to optimally understand the signals of the market.”

Ralph Aceves, CEO of Ovalpath.

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Mexico-Canada

• 33 Millones de Habitantes• Segundo País mas grande en extensión territorial• Doceava Economía Mundial PIB• Novena  Economía Mundial PIB Per Capita 

Comercio / Inversión: México - Canadá • Flujo Comercial de $34 BUSD  /  Crecimiento de 751% desde la era del TLCAN• Crecimiento anual de 12.6% 1993 a 2012• México es el 3er Socio Comercial de Canadá• Canadá es el 4to país mas importante para México en cuanto a IED (11BUSD 2000-2011)• Existen 2,897 Empresas operando en México con capital Canadiense.

• Aerospace

• ITC

• Mining and Oil & Gas

• Advanced Manufacturing

• New Energies

• Biotech

• Agroindustry & Food Tech

• Turism

Canada interest sectors

Ontario ITC niches

• Software/systems development

• Wireless and communications

• Microelectronics• Digital media• Animation and Special

Effects• E-Health• Secutirty Software• Green IT

Ontario's ICT industry includes more than 18,000 innovative companies that generate annual revenues of +$85 billion.

• Microelectronics

• Multimedia

• Optics and Photonics

• Computer services and software

• Telecom industry

Québec ITC niches

Nearly 8,000 businesses employ more than 145,000 people. The nearly 350 firms that develop and publish software generate close to $1.2 billion in revenues and employ over 6,100 people.Québec's digital entertainment industry encompasses more than 80 companies involved in games development, publishing, production services, software and middleware. These companies employ 7,000 people and generate many other jobs indirectly.

TechBA Montreal mission

NRC -IRAP

Industry

Canada

OGDs

Sect

orPr

ivad

o

Universidade

s

Institutos de

Investigación

Provincias y TerritoriosAgencias de

DesarrolloRegional

Negocios yNegocios yDesarrolloDesarrolloEconómicoEconómico

TechBA-Montreal

• Starts operations: 2007.• 300 aprox companies (2006-2013).

– Aerospace.– Advanced Manufacturing & Metalmechanics.– ITC (multi&new media, software).– Industry.– Life Sciences (Medical devices, Medical Turism, Biotech).– Natural Resources (Energy, Oil&Gas, Mining).

• Strategic partnership with Inno-Centre high-tech business incubator.

– 25+ years of experience.– +150 Start Ups, 50 of them granted +500MUSD.– +30 specialized international senior business coaches.

• 6 annual business events, positioning mexican SMEs to Montréal & Québec business community.

• 6 Strategic niche studies and RoadMaps.1) HEC:  Estudio Sectorial de Montreal (Aero / Bio / IT / Multimedia) 2007

2) INNO-CENTRE:  Diagnostico de Capacidades Aeroespaciales a Empresas Pymes Mexicanas 2008

3) SECOR:  Dispositivos Médicos en el Mercado Canadiense y Comparativo con Capacidades en México

4) NORDICITY: Estudio Comparativo y de Oportunidades entre el Mercado Canadiense y Mexicano para el Sector Multimedia

5) FUMEC/ TECHBA / COMECYT: Nichos Estratégicos para el desarrollo del sector Aeroespacial en el Estado de México 2010

6) INNO-CENTRE: Turismo Medico en México y oportunidades en el Mercado Norteamericano 2010

TechBA Montreal base methodology

Planeación Estrategica

Acceso a un Coach para Desarrollo Negocio

Internacional

Apoyo Estratégico en ejecución del Plan de

Negocio

Evaluación Inicial

Definición de Funciones

Multidisciplinarías

Inducción en TechBA

Montreal

Acceso a una Oficina en Sede

Desarrollo de Relaciones de Negocios Estratégicos y Alianzas

(Webinars)

Acceso a Network de Negocios

Junta Graduacion / Consejo de

Coaches

Planeación Operativa

Acceso a equipo Multidiciplinario

Apoyo en Fuerza de Ventas y MKT

Empresa de Base

Tecnológica

Aceptación al Programa

Definición Propuesta Valor

Acceso a Mercados Internacionales

ACCELERATION (1YR)ACCELERATION (1YR)PRE-ACCELERATION (3mo)PRE-ACCELERATION (3mo)

How To?: TechBA Montreal Bootcamp Model

May-June(2 weeks)

TODAY!!!

DecemberMarch

(2nd week)

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TechBA Montreal ITC network in Canada

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2323

In the early 1980s Austin was the state capital In the early 1980s Austin was the state capital and a university town with a cowboy/ranching and a university town with a cowboy/ranching culture – the city was NOT known for high tech. culture – the city was NOT known for high tech. Jobs were mostly in government and education Jobs were mostly in government and education – – the area could not retain its educated talent.the area could not retain its educated talent.

In the late 1980s Austin was most known for “see In the late 1980s Austin was most known for “see through” buildings and a depressed economy through” buildings and a depressed economy NOT NOT entrepreneurship, technology growth, and Venture entrepreneurship, technology growth, and Venture Capital.Capital. The area was losing its entrepreneurial & The area was losing its entrepreneurial & technology talent.technology talent.

About Austin

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10 Years Later: 10 Years Later: The Best U.S. Cities for Business – The Best U.S. Cities for Business –

Top Five Wealth CreatorsTop Five Wealth Creators

1. Austin1. Austin2. Las Vegas2. Las Vegas

3. Salt Lake City3. Salt Lake City

4. Phoenix4. Phoenix

5. San Jose5. San Jose

Fortune, November 23th, Fortune, November 23th, 19981998

About Austin

About Austin ecosystem

23 High Tech Incubators

• From a total of 29 companies in Acceleration, 9 of them export more than 20% of their total income – average 53%.

TechBA Austin companies and results 2012

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Empresas y Resultados 2012

•De un Total de 29 Empresas en Aceleración 9 exportan mas del 20% de sus ingresos- promedio 53%

•Las 9 empresas en 2012 que mas han aumentado sus

ventas- promedio 183%

•Una empresa entro al mercado Arabe/Medio Oriente en

menos de un año

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Joint Pre-acceleration

TechBA Austin + Montreal

What it takes to get into global markets?

Work Remotely

& Get Ready

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Basics

• 3+ months program

• Remote program: companies in Mexico

• Goal: Taste the global market

2013 Preacceleration

Week One•March 19-22•April 16-19•In Austin training•Company presentation

Qualifications•Questionnaire•Documentation

On-Line + Webinars•February - June•Remote training

Qualifications•Attend webinars•Quizzes•Projects

Graduation Week/Expo •June 11-13•In Austin training•Expo June 13

Qualifications•Deliverables•Elevator speech video•Website•Collateral•Final Pitch

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2013 TechBA Preacceleration Calendar

FechasSeman

aTemas

26 de Febrero 1 - G1Webinar 1: Lanzar y luego Planear (Pitch then Plan)Preparación para la Innovación - Introducción

4 al 8 de Marzo 2 - G1 Proyecto: Pitch then Plan19 al 22 de Marzo en

Austin3 - G1

Semana de InducciónPresentación de Lanzamiento

2 de Abril 1 - G2Webinar 1: Lanzar y luego Planear (Pitch then Plan)Preparación para la Innovación - Introducción

8 al 12 de Abril 2 - G2 Proyecto: Pitch then Plan16 al 19 de Abril en

Austin3 - G2

Semana de InducciónPresentación de Lanzamiento

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2013 TechBA Preacceleration Calendar

Fechas Semana Temas

22 al 26 de Abril 4

Inicia entrenamiento en-linea: Preparación para la InnovaciónEstudiar Módulos 1, 2 y 3Introducción a la Innovación y ComercializaciónDescripción de la InnovaciónIdentificación de los Beneficios

Proyectos:Prueba: Beneficios y Descripción de la TecnologíaDescripción de la Tecnología / Innovación Tabla de Beneficios

30 de Abril29 de Abril al 3 de Mayo

5 Webinar 2: Revisión de Módulos 1, 2 y 3Estudiar Módulos 4 y 5Estado de DesarrolloPropiedad Intelectual 1 – Copyrights y Marca Registrada

Proyectos:Pruebas de Estado de Desarrollo y Propiedad Intelectual 1

7 de Mayo6 al 10 de Mayo

6 Webinar 3: Revisión de Módulos 4 y 5, mas Preparación para la ExpoEstudiar Módulos 6 y 7Propiedad Intelectual 2 – Patentes y Secretos Industriales Evaluación de la Competencia

Proyectos:Pruebas de Propiedad Intelectual 2 y Competencia

14 de Mayo13 al 17 de Mayo

7 Webinar 4: Revisión de Módulos 6 y 7Proyectos:Matriz de Competidores

20 al 24 de Mayo 8

Estudiar Módulos 8, 9 y 10Validación del MercadoLanzando la InnovaciónHabilidades de Presentación

Proyectos:Prueba de Validación del MercadoDescripción Breve de la Tecnología

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2013 TechBA Preacceleration Calendar

FechasSeman

aTemas

28 de Mayo 9Webinar 5: Revisión de Módulos 8, 9 y 10; y Discurso de Elevador

27 al 31 de Mayo Proyectos para participar en la Expo:Webpage, frases y descripción para la Expo

3 al 7 de Junio 10Proyecto para participar en la Expo:Video del Discurso de Elevador

11 al 13 Junio en Austin

11Semana de Graduación y Expo

TechBA Expo

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Dual Program

Program Montreal

Closing Montreal

Program Austin

Closing Austin

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Requirements

• Questionnaire• RFC• Employment (SUA...)• Co-investment ($150,000 MN)• Sales / Employment reports• Pay: $5,000 MN

– If Dual Program: $0 MN