2014/12/11 1 China Iron and Steel Association Dec. 11, 2014 Present Situation and Outlook of the Chinese Steel Industry Crude Steel Prod. Continue to Grow, at a Slower Pace For Sept, the crude steel production is 67.54mmt, almost no change yoy while the daily production stays at 2.2513mt. For the first 9 months, the crude steel production is 618mt, up by 2.3% or 13.9 mt yoy while the average daily crude steel production stays at 2.2637mmt and the annualized crude steel production will be 826mt. 136.75 155.57 174.58 187.75 195.78 213.44 226.37 100 120 140 160 180 200 220 240 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 - 2 4 6 8 2008 2009 2010 2011 2012 2013 2014 10000t/Day / Daily Crude Steel Production
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2014/12/11
1
China Iron and Steel Association
Dec. 11, 2014
Present Situation and Outlook of the Chinese Steel Industry
Crude Steel Prod. Continue to Grow, at a Slower Pace
For Sept, the crude steel production is 67.54mmt, almost no change yoy while the daily
production stays at 2.2513mt.
For the first 9 months, the crude steel production is 618mt, up by 2.3% or 13.9 mt yoy while
the average daily crude steel production stays at 2.2637mmt and the annualized crude
Performance of Main Steel Consuming Sectors---Appliances
5. Home appliances industry sales revenue growth slowed down with high inventory of the main steel contained products
Item Jan-Sept Growth YoY Growth Rate Change YoY
Home Refrig. 73.89M Unit 1.9% -8.7 pp
Home Air
Conditioner 122.96M Unit 13.9% +5.9 pp
Home Washing
Machine 50.99M Unit -3.8% +/-
Home Freezer 14.15M Unit -2.8% +/-
GDP growth rate, which dropped to 7.3% in the 3rd quarter hitting a 6 year
low,will not likely see decent rebound in the 4th
Crude steel daily production will continue to stand high and over supply
will still be protruding
Apparent crude steel consumption will remain weak in 4th quarter, but
infrastructure investment, ship building and automobile look encouraging
while the other sectors remain flat
Finished steel export will overpass 80 million MT for the whole year
Iron ore price will remain on the downward track while coal price may
stablize or rebound slightly
Finished steel price will remain weak
Short Range Outlook
2014/12/11
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Chinese Economy on the Way to “New Normal”
6.6
7.5
8.2
9.2
12.1
11.2 10.7
10.4 9.8 9.7 9.5 9.3
7.9 7.7 7.6 7.7 7.7 7.6 7.7 7.7 7.4 7.5
GDP Growth YoY from 2009 to 2014 by Quarter
GDP(%)
Chinese Steel Industry on the Way to “New Normal”
One, the “New Normal” of slower growth In 2013,China’s crude steel production growth slowed down to 7.5% and further
dropped to 2.3% for the first nine months 2014 and the domestic steel consumption
stayed flat.
Two, the “New Normal” of structural adjustment Facing the changed economic structure, which drives the demand on high end steel
but have little effect on medium and low end steel products, and escalating pressure
in environmental protection and mitigating excessive capacity, the steel industry
have to embrace green growth emphasizing environmental friendliness, quality and
efficiency instead of merely quantity.
Three, the “New Normal” of macro policy reform and adjustment A series of reform measures announced by the Chinese government will gradually
take effect which will finally create a fair market place for steel enterprises including
equality in law reinforcement, environmental protection, taxation, market order and
resources allocation., etc.
2014/12/11
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Pressure in 6 Aspects facing Steel Mills in “New Normal” Period
Weak steel price
bleak economic efficiency due to excessive capacity and over supply;
Hiking financial cost because of inadequate fund of its own, difficult financing on the stock market, high –cost in issuing bond and the rising bank loan rate;
Unstable iron ore supply due to low rate of equity ore
rising environmental protection cost particularly because of lack of investment in the past;
Pressure of rising VAT;
Pressure in steel export due to rising trade frictions and export policy adjustment.
New Opportunities for Steel Industry in “New Normal” Period