Attracting Baby Boomers Pretirees - Market to Pre-Retires not to actual retirees Lifestyle - Market the community and the Lifestyle that it provides Community Strengths – What features makes the community distinctive and which ones will appeal to Baby Boomer Emphasize Individuality – Capitalize on a particular lifestyle. Can’t be everything to everybody. Use the People Like Me (PLM) Factor – Focus Baby Boomers with similar socioeconomic backgrounds and lifestyle preferences. Target Communicate – Targeting segmented Baby Boomers. Make Owning Easily Possible – Make it easy for potential Buyers to through process of visiting the project, buying the project, and relocating to project. The Green Factor – The environment is amenity and Baby Boomers are conscientious to its presence.
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Attracting Baby BoomersPretirees - Market to Pre-Retires not to actual retireesLifestyle - Market the community and the Lifestyle that it providesCommunity Strengths – What features makes the community distinctive and which ones will appeal to Baby BoomerEmphasize Individuality – Capitalize on a particular lifestyle. Can’t be everything to everybody.Use the People Like Me (PLM) Factor – Focus Baby Boomers with similar socioeconomic backgrounds and lifestyle preferences.Target Communicate – Targeting segmented Baby Boomers.Make Owning Easily Possible – Make it easy for potential Buyers to through process of visiting the project, buying the project, and relocating to project.The Green Factor – The environment is amenity and Baby Boomers are conscientious to its presence.
The Whole Product
"The Whole Product"
The Solutions to Make itPossible
Baby Boomers From
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RelocatingExperience
BuyingExperience
Marketing/ RecruitingExperience
Create the Lifestyle Story
Product Branding
*Lifestyle Messages*Uses of Imagery
Create the Lifestyle StoryAssisted LivingCabo Riveria
What does a Baby Boomer need to pursue the second half of their life ~ Activities.
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Engaging w/Boomers
* In their existing activelifestyles.* Places*Via Things on Internet
Content
*Showing alike peopleexperiencing the Whole Product*Interactive website showingan overview of the activities