present at Net^2 the problem - start with GE ｧ there blowing up our mountains, and there oughta be a law against it O the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to them O whats missing ｧ online organizing presence, not just info. ｧ need to show the scale of mtr. O partners ｧ community organizations, most important! ｧ stories, validity, and online community ｧ Matt Gross - expert at online tools and drumbeat organizing ｧ don’t overwhelm (2 per month) ｧ be consistent (voices, enthusiasm) ｧ show growth/progress and slowly add new tools ｧ connect online supporters with real life events (week in Washington) O web tools, added a little at a time for the drum beat (and our sanity) ｧ spread the word, track your impact - DIA email and web form tools, and the forwardtrack map ｧ multimedia - videos, willie nelson singing bob Dylan, woody harrelson ｧ blogs - news, prayers ｧ national memorial - google maps and wordpress blog, community content ｧ AMR layer in google earth - kml file creation ｧ write to congress - DIA tools ｧ my connection - database, stories, google maps and earth ｧ Americas most endangered mountains videos - youtube, video production, google maps, google earth ｧ bloggers challenge - technorati, forwardtrack map, database, online widget builders, flash O initial launch ｧ blog ads, existing networks online and offline ｧ push multimedia O total project ｧ LOTS of activists and community groups ｧ 80k for initial launch (I'm not the money man) and years worth of work to follow ｧ advertising ｧ tech staff
present at Net^2 the problem - start with GE
Jan 23, 2016
present at Net^2 the problem - start with GE ｧ there blowing up our mountains, and there oughta be a law against it O the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to them O whats missing - PowerPoint PPT Presentation
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present at Net^2the problem - start with GE
ｧ there blowing up our mountains, and there oughta be a law against itO the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to themO whats missing
ｧ online organizing presence, not just info.ｧ need to show the scale of mtr.
O partnersｧ community organizations, most important!
� stories, validity, and online communityｧ Matt Gross - expert at online tools and drumbeat organizing
� don’t overwhelm (2 per month)� be consistent (voices, enthusiasm)� show growth/progress and slowly add new tools� connect online supporters with real life events (week in Washington)
O web tools, added a little at a time for the drum beat (and our sanity)ｧ spread the word, track your impact - DIA email and web form tools, and the forwardtrack mapｧ multimedia - videos, willie nelson singing bob Dylan, woody harrelsonｧ blogs - news, prayersｧ national memorial - google maps and wordpress blog, community contentｧ AMR layer in google earth - kml file creationｧ write to congress - DIA toolsｧ my connection - database, stories, google maps and earthｧ Americas most endangered mountains videos - youtube, video production, google maps, google earthｧ bloggers challenge - technorati, forwardtrack map, database, online widget builders, flash
O initial launchｧ blog ads, existing networks online and offlineｧ push multimedia
O total projectｧ LOTS of activists and community groupsｧ 80k for initial launch (I'm not the money man) and years worth of work to follow
� advertising� tech staff� interns� web consulting (graphics and building the site)� outreach
Benji BurrellTechnologist, Appalachian Voices
Maps, Mashups, and Organizing!
the success ofiLoveMountains.org
Beautiful Mountains 1
Beautiful Mountains 2Slide 6Slide 6
They’re blowing up our mountains There’re oughta be a law against it!
Biodiversity
MTR view 1
Dragline
MTR view 2
Valley fill
MTR Reclamation photo 1
JobsSlide 11
Marsh Fork Elementary School
Aerial view of Marsh Fork area
My Connection - power plantsSlide 7Slide 7
“Spreading the word” was done piecemeal online, with earned media coverage, and face-to-face organizing by local and regional organizations.
The Lay of the Land Before iLoveMountains.org
The problem:
Hard to convey the scale of mining
National face-to-face organizing cost a lot
Missing an online organizing presence
National legislation needs a national network
ILM home page
VIDEO ILM intro
PLAYiLoveMountains.org Intro Video
Track Your Impact Map
Forward Track Map
Write To Congress Tools
Write To Congress
National Memorial
Slide from GE layer
My Connection 1
My Connection 3
PLAYCalifornia Connections Movie
People paid attention 1
People paid attention 2
America’s Most Endangered Mountains Map
AMEM Map
Bloggers Challenge Page
Bloggers Challenge Page
PLAYAmericas Most Endangered Mountain
Huckleberry Ridge, KY
VIDEO AMEM
Beautiful Mountains 1
Make the Ask Benji!
“EVERY successful website has a good advertising plan!”
Boil down your message with clear “asks”
Make it easy for people to spread the word
Use multimedia
Organize people online and offline
Meet people where they are
Benji BurrellTechnologist, Appalachian Voices
benji@appvoices.org828-262-1500www.AppalachianVoices.orgwww.iLoveMountains.org
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