Pres. Marketing

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AGENDAl. ABA & IDEAL and Mobility Services

InternationalParticipants Introduction

II. ABA & IDEAL vs. HotelsA. Local vs. Nationwide SolutionsB. Size vs. Price

III. ABA & IDEAL: Our ServicesA. Building & Apartment FeaturesB. Sweet Dream SuitesC. Our Points of DifferentiationD. Going GreenE. Additional Services

IV. ABA & IDEAL: About Us!A. Mission StatementB. Company Profile & HistoryC. References

V. ABA & IDEAL: Property and Pricing Overview

VI. Sample Property Profiles

VII. Questions and Answers

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l. ABA & IDEAL and Mobility Services Int.

Participants Introduction

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ABA-IDEAL National Corporate Housing Core Team

• Frank Laufer – President

• Tony Iemma – Vice President Finance

• Liz Levy – Vice President, Operations

• Matt Damico – Vice President, Sales

• Elizabeth Helke – Vice President, Business Development

• Heather Johnson – National Account Executive

• Cathy DellaTorre – National Account Executive

• Marc Hanson – Customer Service Manager

• Evelyn Mundo – Housekeeping Supervisor

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II. ABA & IDEAL vs. Hotel

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Local vs. Nationwide Solutions

We can help you place your employees… Locally & Nationwide!

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ABA & IDEAL is typically 30% less than a Four Star Hotel, and 10% less than our National Competitors…

Bigger is Not Always More Expensive

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III. ABA & IDEAL: Our Services

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Our Services

ABA & IDEAL is the industry leader when it comes to state of the art features, constantly upgrading our services.

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Building & Apartment Features

Building Features, Include:

• 24 Hour Doorman • Concierge Services• Elegant Lobbies • State-of-the-Art Building Security • Parking Available • Valet Service • Private Health Clubs • Business Centers• Conference Rooms • Tenant Lounges• Laundry Room on Premises • Landscaped Outdoor Spaces • Pet Friendly

Apartment Features, Include:

• High Ceilings • Large Windows • Spectacular Views • Wood Flooring• Elegantly Appointed Kitchens• State of the Art Appliances• Marble Bathrooms• Individually Controlled Heat & Air Conditioning • Large Closet, with Wood Hangers• Washer & Dryers, Inside Unit

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Sweet Dream Suite TM

ABA & IDEAL is dedicated to giving you the most enjoyable stay possible. Our Sweet Dream Suite will make you feel right

at home!

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• Sweet Dream Suite TM

• Bi-Weekly Maid Service

• FREE Local Phone Service with 500 Domestic Long Distance Minutes included

• Expanded Cable Service including HBO

• High Speed Internet, Wireless Option Available for a nominal fee

• All Utilities Included

• Health Club Access w/ tenant lounge

Our Points of Differentiation

• IPOD Dock Clock Radio

• Upgraded HDTV: 26 or 32 inch LCD Flat Screen TV

• Upgraded HDTV: Flat Screen TV in Bedroom

• Cordless Phone, Answering Machine, DVD Player, and Stereo with CD Player

• Fully Equipped Kitchen with Microwave and Dishwasher

• We have gone green, and encourage our clients to join our efforts

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Going Green

ABA & IDEAL is helping ensure that we minimize our carbon footprint and are encouraging our guests to do

the same.

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Additional ServicesDestination & Settling-In Services including, but not limited

to:• Property/Area Orientation• Neighborhood Education • Special Needs Assessment• Airport Transportation • Practical Assistance• Utility Appointments• Drivers License Process• Social Security Process

• Household Goods Move & Coordination• Spousal Assistance• Furniture Rental• Automobile Purchase and/or Lease

Resources• Clubs, Hobbies, PA Organizers• Networking and/or Socializing Services• Real Estate Brokerage Assistance

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IV. ABA & IDEAL: About Us!

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Mission Statement

To provide the highest level of service, while maintaining our competitive edge over competing local

and national corporate housing providers.

To offer accurate and up-to-date information, skilled analysis, and sound housing advice to our clients.

To continually explore new ideas and technology, guaranteeing our clients timely, cost-effective housing

solutions with superior service.

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Mission Statement (Continued)

We adhere to our mission statement by doing the following:

• ABA & IDEAL is the only ESOP (Employee Stock Ownership Program) in the corporate housing industry in New York City, ensuring all our employees have a vested interest in our success.

• ABA & IDEAL owner operates a fully bonded and insured, in-house maintenance and housekeeping department. Our staff is highly motivated and trained to provide superior service resulting in high customer satisfaction surveys.

• ABA & IDEAL has over 80 years of combined corporate housing experience within the executive manangement team.

• 24 hour, 7 days a week, client dedicated customer service line with after hours emergency service.

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Company Profile & History1997: After over a decade of providing housekeeping and customer service to other providers, ABA began corporate housing in New York City.

1998:ABA becomes a pioneering member of CHPA: Corporate Housing Providers Association.

2000 – 2002: ABA is the first provider to offer luxury corporate housing in Brooklyn Heights and Long Island.

2006: ABA is the first to provide IPOD docking stations as a standard feature in corporate apartments.

2007: ABA became the only corporate housing company that is an ESOP in New York City.

Launches “Going Green” Initiative and becomes first to provide LCD TV’s with HD cable.

2008: ABA expanded its core reach into New Jersey, Westchester, and Connecticut by creating “IDEAL Furnished Housing”

2008 – 2009: ABA & IDEAL rebrands their product to include their now national coverage

ABA & IDEAL launches new website

ABA & IDEAL standardizes all apartments with wireless Internet access.

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References

Dear Frank,

“Thank you very much for all your help and I know one thing which is true, whenever we need to rent an apartment in New York… we will only come to ABA”

Film/Production CompanyPresident

To Whom It May Concern:

“ABA-IDEAL did an extraordinary job of housing our teams from India in clean, comfortable and affordable luxury apartments in Jersey City. With the tightening economy through the year your team worked with us to ensure that we always had the best possible deal while still maintaining that high level of comfort for our teams.”

Investment BankSenior Vice President

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V. ABA & IDEAL: Property and Pricing Overview

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Property Sampling – Midtown West

 •Centria – 18 West 48th Street

•The Marc – 260 West 54th Street

•1600 Broadway (48th Street)

• Longacre House – 305 West 50th Street

• Ivy Tower – 350 West 43rd Street

• Ritz Plaza – 235 west 48th Street

• Cassa Suites – 70 west 45th Street***NEW***

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Pricing Model – Midtown West

 Properties – New York, NY Studio Rate 1-Bed Rate 2-Bed

Rate

Centria – 18 West 48th Street $169/day - $189/day

$199/day - $229/day

$299/day - $349/day

1600 Broadway (48th Street) $169/day - $189/day

$199/day - $229/day

$299/day - $349/day

Longacre House – 305 West 50th Street $159/day - $179/day

$189/day - $209/day

$289/day - $309/day

The Marc – 260 West 54th Street $169/day - $189/day

$199/day - $229/day

$299/day - $349/day

Ritz Plaza – 235 West 48th Street $159/day - $179/day

$189/day - $209/day

$289/day - $309/day

Ivy Tower – 350 West 43rd Street $149/day - $169/day

$179/day - $199/day

$289/day - $309/day

Cassa Suites – 70 West 45th Street $189/day - $199/day

$199/day - $229/day

$329/day - $369/day

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Property Sampling – Jersey City

• Liberty Towers – 35 Hudson Street

• Marbella – 425 Washington Street

• 70 Greene – 70 Greene Street

• Monaco – 475 Washington Boulevard***NEW***

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Pricing Model - Jersey CityProperties – Jersey City, NJ Studio Rate 1-Bed

Rate2-Bed Rate

Liberty Towers – 35 Hudson Street

$125/day - $139/day

$135/day - $155/day

$169/day - $199/day

Marbella – 425 Washington Boulevard

$125/day - $139/day

$135/day - $155/day

$169/day - $199/day

70 Greene Street (Hudson Street)

$125/day - $139/day

$135/day - $155/day

$169/day - $199/day

Monaco – 475 Washington Boulevard

$129/day - $145/day

$139/day - $159/day

$179/day - $199/day

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VI. Sample Property Profiles

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Voice: 212.445.0494 Fax: 212.445.0491

VII. Questions and Answers

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Thank You

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