Pres for Centraal Boekhuis, Dec 2011

Justo Hidalgo (@justohidalgo)Co-founder, Chief Business Dev Officer

December 7th, 2011

= cloud + social + freemium

On the cloud

Social

Freemium

■ Free: ability to read ebooks, free and with non-intrusive ads

■ Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription

■ Affiliation: we redirect traffic to your site or wherever you sell your printed books

Why

3. Income

2. Marketing

1. Control

1. Control

Real Time StatisticsNo DownloadsFlexibility (catalog)No Exclusivity

2. Marketing

International Markets

SEOViralityRecommendations

Additional income (direct + related to potential losses due to piracy)

Proved business modelAdditional print sales

(due to discoverability and impulse purchase)

3. Income

Cannibalization?

Income model

24symbols income is based on advertising and subscriptions.

70 % of this revenue is shared equally among the total number of pages read.

Publisher’sIncome

70% Total Income Publisher's Pages Read

Total Pages Read= x

Fear of free?

Understanding Freemium

time

use

rs

Delayed subscription(test the service & engage)

free

premium

Conversion Rate

time/conversion rate

Pri

ce/

pag

e

Growth Phase

Profit threshold

Consolidation Phase

Price per page

It’s happening now

■ Open access from June 30th • Web, iPad• Number of active beta users: 50,000+• Number of pages read: 1,000,000+

■ Christmas• iPhone, Android, …• +20,000 books• -> 100,000 users

Number of Users

Febr

uary

'11

March

'11

April

'11

May '1

1

June

'11

July

'11

Augus

t '11

Sept

embe

r '11

Octob

er '1

1

Novem

ber '

11 (e

stim

ate)

Decem

ber '

11 (e

stim

ate)

Janu

ary

'11

(est

imat

e)0

20000

40000

60000

80000

100000

120000

# USERS

iPad App

Open Beta

Closed beta (invite only)London Book Fair

HTML5 App (estimate)

Visits in Netherlands: #7 worldwide, #3 in Europe after Spain and UK (appr. 5% of visits)

Thanks!

http://www.facebook.com/24symbols

@24symbols / @justohidalgo

[email protected] / [email protected]

www.24symbols.com