8/12/2019 Preparing for the Japanese Market
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Food and beverage to Japan
Preparing for the Japanese market
8/12/2019 Preparing for the Japanese Market
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Australian Trade Commission (Austrade) > 1
Introduction
What do you need to do to prepare for exporting to Japan?
How do you start researching the competition?
What is the potential of your product in Japan?
This reporthas been developed to help you make an informed decision whether Japan is the right market for you.
Japan is an attractive market for Australian food companies due to its significant population base with a relatively
high average income. It is Australias number one export destination for food and beverage. However, due to
ongoing economic stagnation, global competition and recent significant disasters there is a greater expectation
from the Japanese consumer to buy products at a more competitive price point, or for products to over deliveron
the price-quality ratio. To succeed you will have to be more competitive, innovative and appealing.
The Japan market is tough, but there are still quality opportunities for the right companies with the right products,
the best quality and the best packaging. Retail access is via huge supermarkets, smaller chains with an
international flavour, independent gourmet outlets and mini-marts.
A broad overview of the Japan food market
Over the decades the Japanese diet has extended from traditional fare to international cuisine; in fact, almost every
possible cuisine is catered for amongst the many restaurants in Tokyo. The Japan market is now a highly
sophisticated and highly competitive global food market where suppliers have responded energetically to consumer
demand for high quality, international and healthy products.
Japan has a significant food culture a travel souvenir is almost always food related, gift giving after holidays is a
mandatory part of culture and more often than not, those gifts are something special that can be eaten.
The Japan market is easier to enter if you have:
A real point of difference
Products which are the same or similar to items already on the shelf have to compete on price, which alone
makes market entry difficult. Use your research to help define your Unique Selling Proposition (USP)
specifically for Japan, help the importer and retailer understand how listing your product will help their
business in the long term.
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Produce for the market
Be prepared to make adjustments to your product to meet Japanese market and consumer requirements.
For example, Japanese consumers prefer smaller sizes and portions, or individual portion packaging.
Unusual flavours
Japanese consumers appreciate different and new eating experiences. For example, while green tea and
sakura (cherry blossom) are traditional flavours in Japan, you will see interesting flavour combinations such
as gorgonzola and honey.
Eye-catching and image enhancing packaging
Packaging is everything in Japan, it is an integral part of their culture and is not only applicable for food and
beverage but for all goods. Consumers are design-aware and highly value aspirational/individualistic
packaging. Average packaging will not be accepted in Japanit must be of a very high level with attractive
designs and significant information in Japanese.
Shelf space
The premium supermarkets with international flair offering a price point more receptive to Australian
products often have limited shelf space. It may be required that not only do you need to pack smaller
portions but you may also need to pack in a different package shape. Ideally, something that stands out but
also taking up minimum horizontal shelf space.
Quality awards from renowned food events
A respected award can assist to persuade discerning consumers to try a new product.
A focus on the environment
Environmental issues are important in Japan in terms of production, product and packaging. Make sure this
is highlighted on your packaging, marketing material, website, etc.
Food safety and traceability
Do you have formalised systems in place to ensure traceability of your product and / or all ingredients in
your product? Food safety and traceability is importantif you have a formalised system in place this is an
excellent selling pointhighlight this in your marketing material and where possible on your packaging.Major retailers and supermarket chains are becoming more conscious about standardisation of quality
standards and therefore an increasing number of suppliers are applying internationally recognised
standards such as SQF and Global GAP.
A free from selling point
As in many first world markets, food choices in Japan are increasingly as much about health as flavour.
Many consumers actively look for products that are gluten, fat or sugar free.
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A healthy benefit
Nutritional information labelling is educating Japanese shoppers into healthier food options. Low fat, low
sugar or low salt can be very persuasive selling points.
Competitive pricing
This doesnt mean cheap although value is more important than ever at the moment for the major
retailers (supermarkets) during the global economic crisis. It means being price competitive in your sector
and meeting expectations that you will over deliver on taste/quality against price.
Promotional flair
Your importer will expect you to have the financial and physical resources to help with promotions. You
should be prepared to contribute creative ideas for innovative and cost-effective marketing and promotion.
High quality marketing material
This needs to be export-focused with the most important information translated into Japanese. Dontassume what works in Australia will work in Japan.
A clear website
Your website will need to include an international/export section with the most important selling
informationin Japanese and linked in with key Japanese search engines, your importer etc.
Clear pictures of your products and the packaging are vital and if you prefer not to go into detail to this
extent on your website due to copyright concerns then you will need an email version to send to short-listed
/ qualified prospects.
Clear export price information
You need good documentation that describes your export product range. This should include a clear
photograph of your packaging, together with packaging information (such as package size dimensions, the
number of units per master carton, number of master cartons per pallet etc).
An Australian domestic track record
You will often be asked: How successful are you in the Australian market? Where do you sell (locally
and/or in multiple Australian states)? What market segment do your products occupy? What promotional
activity has worked well for you in Australia?
Supply capacity
This is crucial because your importer will be making a significant investment of time and effort in promoting
your new product, you must have the capacity and capability to meet projected demand.
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Online research
Before you travel to Japan you can do some useful food and beverage research checking price/quality/brand
comparisons online. Internet shopping and home delivery in the food and beverage sector is very popular in Japan,
and its growing strongly. Unfortunately, many sites are in Japanese. Weve included some sites below in English
and have highlighted relevant Japanese language sites that offer a good visual presentation.
Major department stores and supermarkets
Mitsukoshi Department Main and Ginza
Topwww.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20
Foodwww.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040
Takashimaya
Topwww.takashimaya.co.jp/shopping/
Foodwww.takashimaya.co.jp/shopping/food/
Isetan
Topwww.isetan.co.jp/icm2/jsp/shops/index.jsp
Food
www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9C
AEON Supermarket Shinagawa Seaside Store (AEON Group)
Tophttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspx
TopValu (AEONs PB)
http://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&
View=lnkbImageList&Sort=default&Init=true
Food and alcohol
http://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&
View=lnkbImageList&Sort=default&Init=true
Ito-Yokado Supermarket Oimachi Store (7&I Group)
Topwww.iy-net.jp/nsmarket/shoptop.do?shopcd=00176
Seven Premium (7&Is PB)www.iy-
net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006 Foodwww.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001
Beverage and alcoholwww.iy-
net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002
Online based retail stores
Rakuten
This is the biggest online shopping mall in Japan selling a wide range of food and beverage products. Examples
are as follows:
Seafoodhttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xs
http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.takashimaya.co.jp/shopping/http://www.takashimaya.co.jp/shopping/http://www.takashimaya.co.jp/shopping/http://www.takashimaya.co.jp/shopping/food/http://www.takashimaya.co.jp/shopping/food/http://www.takashimaya.co.jp/shopping/food/http://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9Chttp://www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9Chttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9Chttp://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.takashimaya.co.jp/shopping/food/http://www.takashimaya.co.jp/shopping/http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=208/12/2019 Preparing for the Japanese Market
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Meathttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xs
Rice, grain, cerealhttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xs
Dairy productshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xs
Fruit and vegetableshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xs
Sweets and confectionerieswww.rakuten.co.jp/category/sweets/
Water and soft drinkswww.rakuten.co.jp/category/drink/
Amazon Japan
Foodwww.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051
Yahoo Japan
Foodhttp://shopping.yahoo.co.jp/category/2498/recommend
Radish Boyawww.radishbo-ya.co.jp/index.html
Organic and health food shop
Oisixwww.oisix.com/
Natural and organic food shop
Comparison shopping engine
The following website searches product prices at different retailersenter the product name in the search engine.
Kakaku.com
Foodhttp://kakaku.com/food/
Drinkshttp://kakaku.com/drink/
Self-guided retail tours in Tokyo
When you arrive in Tokyo we suggest you research the food and beverage offering at the following department
store food halls, small chain supermarkets with an international flair, food retailers and major supermarkets.
Tokyo & Nihonbashi area
1. Mitsukoshi (B1 and B2)
www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10Address: 1-4-1 Nihonbashi Muromachi Chuo-ku Tokyo | Tel: +81 3 3241 3311Access:1 min walk from subway Mitsukoshimae station, 5 min walk from Nihonbashi station (B11 exit),
10 min walk from JR Tokyo station (Nihonbashi exit). See 1 on the map
2. Takashimaya (B1 and B2)www.takashimaya.co.jp/tokyo/index.htmlAddress: 2-4-1 Nihonbashi Chuo-ku Tokyo | Tel: +81 3 3211 4111Access: 5 min walk from JR Tokyo station (Yaesu North exit), 4 min walk from subway Nihonbashi
station (B1 exit). See 2 on the map
3. Meidi-yawww.meidi-ya-store.com/store_guide/kyobashi.htmlAddress: 2-2-8 Kyobashi Chuo-ku Tokyo | Tel: +81 3 3271 1134
http://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://www.rakuten.co.jp/category/sweets/http://www.rakuten.co.jp/category/sweets/http://www.rakuten.co.jp/category/sweets/http://www.rakuten.co.jp/category/drink/http://www.rakuten.co.jp/category/drink/http://www.rakuten.co.jp/category/drink/http://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://shopping.yahoo.co.jp/category/2498/recommendhttp://shopping.yahoo.co.jp/category/2498/recommendhttp://shopping.yahoo.co.jp/category/2498/recommendhttp://www.radishbo-ya.co.jp/index.htmlhttp://www.radishbo-ya.co.jp/index.htmlhttp://www.radishbo-ya.co.jp/index.htmlhttp://www.oisix.com/http://www.oisix.com/http://www.oisix.com/http://kakaku.com/food/http://kakaku.com/food/http://kakaku.com/food/http://kakaku.com/drink/http://kakaku.com/drink/http://kakaku.com/drink/http://www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10http://www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10http://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10http://kakaku.com/drink/http://kakaku.com/food/http://www.oisix.com/http://www.radishbo-ya.co.jp/index.htmlhttp://shopping.yahoo.co.jp/category/2498/recommendhttp://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://www.rakuten.co.jp/category/drink/http://www.rakuten.co.jp/category/sweets/http://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xs8/12/2019 Preparing for the Japanese Market
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Access: Located on top of the exit number 7 of subway Kyobashi station. See 3 on the map
Map around Tokyo and Nihonbashi stations
Roppongi and Azabujuban area
1. Precce Premiumwww.tokyu-store.co.jp/precce_premium/Address: Level B1 Gardenside Tokyo Midtown 9-7-4 Akasaka Tokyo | Tel: +81 3 5413 5109
Access: 1 min walk from subway Roppongi Station. See 1 on the map
2. Motomachi Union (Newest store open 24 hours)www.unionex.co.jp/open/roppongi.htmlAddress: The Roppongi Tokyo Plaza 3-7-1-101 Roppongi Minato-ku Tokyo | Tel: +81 3 3582 9450Access: 3 min walk from subway Roppongi station, 7 min walk from subway Roppongiicchome station.
See 2 on the map
3. Meidi-yawww.meidi-ya-store.com/store_guide/roppongi.htmlAddress: 7-15-14 Roppongi minato-ku | Tel: +81 3 3401 8511
Access: 1 min walk from subway Roppongi station (exit 2). See 3 on the map
4. Dean & Delucawww.deandeluca.co.jp/storelocations/market/roppongi/
1
3
2
Nihonbashi station
Tokyo station
Kyobashi station
Mitsukoshimae station
http://www.tokyu-store.co.jp/precce_premium/http://www.tokyu-store.co.jp/precce_premium/http://www.tokyu-store.co.jp/precce_premium/http://www.unionex.co.jp/open/roppongi.htmlhttp://www.unionex.co.jp/open/roppongi.htmlhttp://www.unionex.co.jp/open/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.unionex.co.jp/open/roppongi.htmlhttp://www.tokyu-store.co.jp/precce_premium/8/12/2019 Preparing for the Japanese Market
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Address: Level B1, Tokyo Midtown 9-7-4 Akasaka Minato-ku Tokyo | Tel: +81 3 5413 3580
Access: 1 min walk from subway Roppongi Station. See 4 on the map
5. Nisshin World Delicatessenwww.nissinham.co.jp/nwd/Address: 2-34-2, Higashiazabu Minato-ku Tokyo | Tel: +81 3 3583 4586
Access: 3 min walk from subway Azabujuban station (exit 3 or 6). See 5 on the map, it is also a
relatively short walk from the Austrade Tokyo office located at the Australian Embassy.
Map around Roppongi and Azabujuban stations
1 4
3
2
5Azabujuban station
Roppongi station
Australian Embassy
http://www.nissinham.co.jp/nwd/http://www.nissinham.co.jp/nwd/http://www.nissinham.co.jp/nwd/http://www.nissinham.co.jp/nwd/8/12/2019 Preparing for the Japanese Market
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Shibuya and Omotesando area
1. Tokyu Department Store Toyoko Store (famous Tokyu Food Showdeli section)
www.tokyu-dept.co.jp/toyoko/
Address: 2-24-1 Shibuya Shibuya-ku Tokyo | Tel: +81 3 3477 3111
Access: 1 min walk from JR Shibuya station. See 1 on the map.
2. Seibuwww2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Top
Address: 21-1 Udagawacho Shibuya-ku Tokyo | Tel: +81 3 3462 0111
Access: 2 min walk from JR Shibuya station. See 2 on the map.
3. Kinokuniya International in Omotesandowww.super-kinokuniya.jp/store/international/
Address: Level b1 AO Bldg 3-11-7 Kitaaoyama Minato-ku Tokyo | Tel: +81 3 3409 1231
Access: 2 min walk from subway Omotesando station (exit B2). See 3 on the map.
4. Peacock Store in Aoyamawww.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.html
Address: 3-1-34-101 Minamiaoyama minato-ku Tokyo | Tel: +81 3 3404 6661
Access: 2 min walk from subway Omotesando station (exit B2). See 4 on the map.
Map around Shibuya and Omotesando stations
1
3
4
2
Shibuya station
Omotesando station
http://www.tokyu-dept.co.jp/toyoko/http://www.tokyu-dept.co.jp/toyoko/https://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttps://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttps://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttp://www.super-kinokuniya.jp/store/international/http://www.super-kinokuniya.jp/store/international/http://www.super-kinokuniya.jp/store/international/http://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.super-kinokuniya.jp/store/international/https://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttp://www.tokyu-dept.co.jp/toyoko/8/12/2019 Preparing for the Japanese Market
10/11
Australian Trade Commission (Austrade) > 9
Shinjuku area
1. Isetanwww.isetan.co.jp/icm2/jsp/store/shinjuku/index.jspAddress: 3-14-1 Shinjuku Shinjuku-ku Tokyo | Tel: +81 3 3352 1111Access: 1 to 3 min walk from subway Shinjukusanchome station (exit B3,4,5), 5 min walk from JR
Shinjuku station, 7 minute walk from Odakyu or Keio line Shinjuku station. See 1 on the map.
2. Odakyuwww.odakyu-dept.co.jp/shinjuku/Address: 1-1-3 Nishishinjuku Shinjuku-ku Tokyo | Tel: +81 3 3342 1111
Access: 1 min walk from JR Shinjuku station. See 2 on the map.
3. Takashimaya (Kinokuniya on B1)www.takashimaya.co.jp/shinjuku/index.htmlAddress: 5-24-2 Sendagaya Shibuya-ku Tokyo | Tel: +81 3 5361 1111Access: 1 min walk from JR Shinjuku station (New South exit), 5 min walk from subway Shinjuku station.
See 3 on the map.
4. Seijoishiiwww.seijoishii.co.jp/index.htmlAddress: level 1 Lumine Shinjuku 2 3-38-2 Shinjuku-ku Tokyo | Tel: +81 3 3348 5133
Access: 1 min walk from JR Shinjuku station (East South exit). See 4 on the map.
Map around Shinjuku station
Shinagawa area
1. AEON Supermarket Shinagawa Seaside storewww.aeon.jp/aeon/shinagawaseaside/
Address: 4-12-5 Higashishinagawa Shinagawa-ku Tokyo | Tel: +81 3 5715 8300
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3
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Shinjukku station
Shinjukusanchome station
http://www.isetan.co.jp/icm2/jsp/store/shinjuku/index.jsphttp://www.isetan.co.jp/icm2/jsp/store/shinjuku/index.jsphttp://www.isetan.co.jp/icm2/jsp/store/shinjuku/index.jsphttp://www.odakyu-dept.co.jp/shinjuku/http://www.odakyu-dept.co.jp/shinjuku/http://www.odakyu-dept.co.jp/shinjuku/http://www.takashimaya.co.jp/shinjuku/index.htmlhttp://www.takashimaya.co.jp/shinjuku/index.htmlhttp://www.takashimaya.co.jp/shinjuku/index.htmlhttp://www.seijoishii.co.jp/index.htmlhttp://www.seijoishii.co.jp/index.htmlhttp://www.seijoishii.co.jp/index.htmlhttp://www.aeon.jp/aeon/shinagawaseaside/http://www.aeon.jp/aeon/shinagawaseaside/http://www.aeon.jp/aeon/shinagawaseaside/http://www.aeon.jp/aeon/shinagawaseaside/http://www.seijoishii.co.jp/index.htmlhttp://www.takashimaya.co.jp/shinjuku/index.htmlhttp://www.odakyu-dept.co.jp/shinjuku/http://www.isetan.co.jp/icm2/jsp/store/shinjuku/index.jsp8/12/2019 Preparing for the Japanese Market
11/11
Australian Trade Commission (Austrade) > 10
Access: 1 min walk from Rinkai Line Shinagawaseaside station. See 1 on the map.
2. Ito-Yokado Supermarket Oimachi storewww.itoyokado.co.jp/blog/176/Address: 1-3-6 Oi Shinagawa-ku Tokyo | Tel: +81 3777 6611
Access: 2 min walk from JR Shinagawa station. See 2 on the map.
3. Queens Isetanwww.queens.jp/shops/tokyo/13_shinagawa.htmlAddress: Level 3 Atre Shinagawa, 2-18-1 Konan Minatoku Tokyo | Tel: +81 3 6717 6262
Access: 2 min walk from JR Shinagawa station. See 3 on the map.
4. Dean & Delucawww.deandeluca.co.jp/storelocations/market/shinagawa/
Address: Level 2 Atre Shinagawa, 2-18-1 Konan Minatoku Tokyo | Tel: +81 3 6717 0935
Access: 2 min walk from JR Shinagawa station. See 4 on the map.
5. Seijoishiiwww.seijoishii.co.jp/index.html
Address: Level 1, Lumine the Kitchen 3-26-27 Takanawa Minato-ku Tokyo | Tel: +81 3 3445 2611
Access: 2 min walk from JR Shinagawa station. See 5 on the map.
Map around Shinagawa station
DisclaimerAustrade does not endorse or guarantee the performance or suitability of any introduced party or liability for the accuracy or
usefulness of any information contained in this Report. Please use commercial discretion to assess the suitability of anybusiness introduction or goods and services offered when assessing your business needs. Austrade does not accept liability
for any loss associated with the use of any information and any reliance is entirely at the users discretion.
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Shinagawa station5
Shinagawaseaside station
Oimachi station
http://www.itoyokado.co.jp/blog/176/http://www.itoyokado.co.jp/blog/176/http://www.itoyokado.co.jp/blog/176/http://www.queens.jp/shops/tokyo/13_shinagawa.htmlhttp://www.queens.jp/shops/tokyo/13_shinagawa.htmlhttp://www.queens.jp/shops/tokyo/13_shinagawa.htmlhttp://www.deandeluca.co.jp/storelocations/market/shinagawa/http://www.deandeluca.co.jp/storelocations/market/shinagawa/http://www.deandeluca.co.jp/storelocations/market/shinagawa/http://www.seijoishii.co.jp/index.htmlhttp://www.seijoishii.co.jp/index.htmlhttp://www.seijoishii.co.jp/index.htmlhttp://www.seijoishii.co.jp/index.htmlhttp://www.deandeluca.co.jp/storelocations/market/shinagawa/http://www.queens.jp/shops/tokyo/13_shinagawa.htmlhttp://www.itoyokado.co.jp/blog/176/