Preparing for the Future Strategic Enrollment Planning Executive Forum February 2011 1 All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Preparing for the Future: How to Assess your Institution's Environment and Its Projected Changes Using a Market Research and Assessment Checklist Gary Fretwell, Senior Vice President Dr. Jim Hundrieser, Associate Vice President February 2011 The future is embedded in the present. – John Naisbitt The best way to predict the future is to create it. – Peter Drucker
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Current student research revealsbroad institutional issues…
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Overall, metexpectations?
Rate overallsatisfaction
Would enrollhere again
Tuition aworthwhileinvestment
Overall Satisfaction
Our students Students at other schools
…and specific institutional challenges
1. I am able to register for classes I need with few conflicts.2. Tuition paid is a worthwhile investment.3. There is a good variety of courses provided on this
campus.4. The campus is safe and secure
for all students.5. Faculty are fair and unbiased
in their treatment ofindividual students.
6. Adequate financialaid is available formost students.
Alumni research can informyour institutional strategy
0%
10%
20%
30%
40%
50%
Percent of Alumni
Master's degree Doctoral degree Other graduate degree
Faculty and staff attitudesshape institutional culture
“As a result of the findings, we have involved faculty and staff much more fully in the planning process, and have made improvements in wages and benefits and in our promotion process.”
– Jackie Virgint, Director of Institutional ResearchSanta Fe Community College (New Mexico)
Research challenges what we “know”
Institutional Priorities Survey
Student F/S/AItem rank rankSecurity staff response 40 6Adjunct faculty are competent as instructors 27 10Student disciplinary procedures are fair 44 8Channels for expressing complaints 58 20
• Demographic trends • Projected demand for academic programs• Price sensitivity• Lost inquiries and applicants• Brand/image research• Delivery format preferences