10/20/2015 1 Planning and Designing the Layout Planning a Newsletter • Use pictures of different people from your organization in each issue. • Distribute contributor sheets soliciting information from employees. • Keep the focus of the newsletter on issues of interest to employees. Planning a Newsletter • Make sure the focus is on various levels of employment; do not focus on top management only. • Conduct regular surveys to see if your newsletter provides a needed source of information. Designing a Newsletter • Maintain consistent elements from issue to issue such as: • Column layout • Nameplate formatting and location • Formatting of headlines • Use of color Designing a Newsletter • Consider the following elements when designing a newsletter: • Focus • Balance • White space • Directional flow Creating a Newsletter Layout • Choose paper size • Choose paper weight • Determine margins • Specify column layout